FrontFront alternative

A Front alternative with every channel type in the base plan

Front's Starter plan is one channel type per seat, and omnichannel starts at $65 a seat. Sellio offers chat, email, WhatsApp, Instagram and Telegram on every plan from Mini, with 3 channel slots on Mini and 5 on Essentials, priced per workspace.

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What a five-person team pays

FrontFront · Professional

$325/mo

5 seats × $65, billed yearly

Plus $100/mo for Copilot on five seats. Starter at $125/mo allows one channel type only.

  • Starter · one channel type, up to 10 seats$25/seat/mo
  • Professional · omnichannel, up to 50 seats$65/seat/mo
  • Enterprise$105/seat/mo

Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise).

Sellio · Mini

$45/mo

$45 for the workspace, up to 5 seats, 2 AI agents and 3 channels

Essentials is $95/mo for 10 seats, 5 channels and analytics; Plus is $295/mo for 50 seats.

AI is metered from the included credit, about five cents a conversation, with a daily answer limit and a monthly token limit you set. The free plan has two seats and no trial clock. See every plan.

Questions about Sellio billing: How the 7-day trial worksWhat counts as a seatCancel anytime.

Front figures read from Front’s pricing page on 2026-09-06. Per seat per month, billed yearly. Seat caps per plan. Prices change; confirm on the vendor page before deciding.

Sellio and Front, side by side

Fifteen things a support team checks before switching. A dash means the product does part of it or charges extra for it.

Feature comparison of Sellio and Front
FeatureSellioFrontFront
Pricing model
Per workspace; seats and channels are plan limits
Per seat; channels tiered; AI add-ons per seat.
Free plan
2 seats, 1 channel, 1 AI agent, no trial clock
14-day trial.
Website live chat
One script tag; guides for HTML, React, Next.js and more
Chat channel; Starter allows one channel type.
Email in the inbox
From Mini: forward your support address; reply from the thread
The core of the product.
WhatsApp
From Mini: WhatsApp Business API, several agents on one number
Professional and up, via add-on.
Instagram DMs
From Mini: Instagram DMs beside web chat
Professional and up.
Telegram
From Mini: paste a bot token; the webhook is set for you
Not a channel.
Slack, Discord, Teams (two-way)
From Mini: two-way threads; a reply there reaches the customer
Slack and Teams integrations.
AI agent trained on your docs
Crawl your site, upload PDFs and FAQs; answers only from those
Autopilot.
How AI is billed
Metered from an included credit, with caps you set
From $0.05 per conversation; Copilot $20 per seat.
AI hands off to a person
On low confidence, a keyword, or a teammate taking over
Routes to teammates.
Tickets
On Plus: raise from any chat; customer, back-office and tracker
Conversations with tags and status.
Visual workflow automation
From Mini: 11 triggers, 18 actions, no code
Rules engine; visual on higher plans.
Analytics and CSAT
From Essentials: response times, resolution, CSAT; topics and email reports on Plus
Analytics on Professional and up.
Desktop app (Windows, macOS)
Native Windows and macOS apps
Mac and Windows apps.

Where Front is the better fit

  • Excellent for email-heavy teams: shared drafts, comments, sequences, calendar.
  • Strong for logistics, finance and account management where email is the channel.
  • SMS and voice available.

Other comparisons

Why support teams move from Front

Every channel type in one plan

Chat, email, WhatsApp, Instagram and Telegram are all available from Mini, with 3 channel slots on Mini and 5 on Essentials. Front's Starter is one channel type.

One price per workspace

Front Professional for five is $325 a month. Sellio Mini is $45; Essentials $95 for ten seats.

A support widget, not just an inbox

On-brand chat widget with pre-chat form, help center and CSAT built in.

AI agent included

Trained on your docs, capped by you, with clean handoff to a person.

Tickets from any conversation

When work continues after the reply, raise a ticket with a state and owner.

Desktop apps

Windows and macOS with notifications.

Moving from Front in an afternoon

  1. Step 1

    Export contacts

    Front exports contacts as CSV; import them into Sellio Contacts with the mapper.

  2. Step 2

    Move the inbox address

    Repoint the forwarding rule to Sellio's inbound address.

  3. Step 3

    Connect messaging channels

    WhatsApp, Instagram and Telegram connect from Settings in a few minutes each.

  4. Step 4

    Recreate the rules

    Assignment, tagging and out-of-hours replies are three workflows in the builder.

FAQ

Front or Sellio: the questions teams ask

Yes. For a support team that needs chat and messaging as much as email, Sellio offers every channel type from Mini and adds a widget, an AI agent and, on Plus, tickets.

  • Channels are not tiered by type. Chat, email, WhatsApp, Instagram and Telegram are all available from Mini, 3 channel slots on Mini and 5 on Essentials; Front's Starter is one channel type.
  • A support widget, not just an inbox: an on-brand chat widget with a pre-chat form, help center and CSAT built in.
  • An AI agent on website chat, trained on your docs, capped by you, with handoff to a person.

See the widget on the chat widget page.

Still have a question? Contact us or browse the docs.

Every channel. One inbox. One price.

Bring website chat, WhatsApp, Instagram, Telegram and email into one place your whole team can work from, with an AI agent when you are ready.

No credit card required