I built Sellio because customer conversations should be easier.

Sellio is a customer communication platform built to help businesses manage conversations, support customers, and use AI from one place. It brings together the tools a modern support or customer experience team needs without making the experience feel complicated.

It is made for small teams with a lot of customers: SaaS companies, online shops, and any business where a handful of people answer everyone who writes in. Every plan starts free.

With Sellio, businesses can manage customer conversations, understand who they’re talking to, collaborate as a team, automate repetitive work, and let AI handle conversations when it makes sense.

The goal is simple:

Help businesses respond faster, work smarter, and give every customer a better experience.

I’ve always liked software that feels simple on the surface, even when there’s a lot happening behind it. That philosophy is a big part of Sellio. I don’t want it to become another huge piece of enterprise software filled with features people never use.

I come from a design background, so I probably obsess over details more than I should.

Those small decisions add up. Every feature should have a reason to exist. Every interaction should feel intentional. And everything should ultimately help a business do one thing better:

Take care of its customers.

AI is also changing what customer support can look like. But I don’t believe the future is simply replacing people with bots. The interesting part is giving businesses the ability to combine AI + humans properly: let AI answer repetitive questions, understand context, work around the clock, and help teams move faster, while humans remain available for the conversations where they matter most.

I want Sellio to be software that teams actually enjoy opening every day, not something they tolerate because their company requires them to use it.

Sellio wasn’t born inside a huge Silicon Valley office. It’s being built from Marrakech, Morocco.

A lot of it started with me sitting in a small room, designing screens, writing code, breaking things, rebuilding them, and slowly turning an idea into a real product used by real businesses. And I’m proud of that.

I believe great software can be built from anywhere. What matters is the quality of the product, how much you care about the people using it, and whether you’re willing to keep improving it every single day. Sellio may have started in Marrakech, but I’m building it for businesses everywhere.

1. December 2025First commit, from a small room in Marrakech. A chat widget and an inbox, nothing else.
2. 2026The shared inbox grows channels, tickets, automations, contacts, analytics and AI agents.
3. September 2026The desktop app ships for Windows and macOS, signed and notarized.
4. September 2026The blog opens, and this page goes up.

Sellio is still growing. There are a lot of things I want to build, improve, rethink, and experiment with. And that’s one of the things I enjoy most about it.

I’m building Sellio close to the people who use it. Feedback matters. Complaints matter. Weird edge cases matter. Even a small message saying, “This would be better if…” can influence what gets built next.

I don’t want there to be a huge wall between the person building the product and the people using it. So if you use Sellio and have something to say, I genuinely want to hear it.

My ambition for Sellio is much bigger than a website chat widget. I want it to become the place where a business manages its customer relationships and conversations.

Without the complexity that usually comes with software in this category. That’s what I’m working toward.

One release at a time.