tawk.toHubSpot Service Hubtawk.to vs HubSpot Service Hub

tawk.to vs HubSpot Service Hub: $17 apart for five people

A free live chat against a CRM-based help desk: tawk.to is $17 a month cheaper for five people. What decides between tawk.to and HubSpot Service Hub, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick tawk.to if budget is zero and you can live with the tawk.to branding or pay $29 to remove it. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. For five people, tawk.to is $17 a month cheaper than HubSpot Service Hub ($58 or more a month on tawk.to against $75 on HubSpot Service Hub), before AI. Sellio Mini is $45, $13 under tawk.to. tawk.to and HubSpot Service Hub both include website chat in the price; only HubSpot Service Hub has email. Neither tawk.to nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. A team of two to ten choosing between tawk.to and HubSpot Service Hub for chat and tickets at one price has a third option below.

At a glancetawk.totawk.toHubSpot Service HubHubSpot Service Hub
Built aroundFree chat for unlimited agents · paid add-ons per featureThe CRM record · help desk on top of HubSpot
Entry plan$0 · unlimited agents$15/seat/mo · Starter, yearly
Chat in the price$0 · $29/mo to remove branding$0 · Free tools: chat with HubSpot branding
AI agentAI Assist from $29/mo · small free tier$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsIn AI AssistBreeze · in the plans
Free planYes · the core product is freeYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    tawk.totawk.to

    As a chat in the free dashboard; tickets are emails converted into a simple queue. HubSpot Service Hub raises a ticket where tawk.to keeps a conversation.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. tawk.to has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    tawk.totawk.to

    Seats are free and unlimited. The money goes on add-ons: branding removal, AI Assist, video, hired agents. $58 for five people, against $75 on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $58 on tawk.to.

  3. 03

    How the AI is billed

    tawk.totawk.to

    AI Assist from $29 a month with a small free tier; it drafts and answers from your knowledge base. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. tawk.to meters AI (AI Assist from $29/mo) above the seats as well.

  4. 04

    Channels in the price

    tawk.totawk.to

    Website chat and email tickets; no native WhatsApp, Instagram or Telegram. HubSpot Service Hub adds email, which tawk.to lacks.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. email is here and not on tawk.to.

  5. 05

    Beyond the inbox

    tawk.totawk.to

    A knowledge base, a CRM, and human agents for hire at $1 an hour. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. tawk.to is a free live chat instead.

  6. 06

    Time to the first reply

    tawk.totawk.to

    Minutes: paste the widget and start chatting. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. tawk.to is minutes.

Sources: tawk.to pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The tawk.to dashboard: the visitor list, the chat and the ticket queue
tawk.totawk.to. The tawk.to dashboard: the visitor list, the chat and the ticket queue
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

Pricing references: tawk.to pricing page (recorded 2026-09-06); HubSpot Service Hub pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

tawk.to, HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

Featuretawk.totawk.toHubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
Free chat; add-ons per feature.
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
Unlimited agents.
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
The product.
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Ticketing by email on the free plan.
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Messaging channels in beta.
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Messaging channels in beta.
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Beta.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered.
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Assist from $29/mo, trained on the knowledge base.
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Add-on subscription.
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Hands to agents.
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Basic email tickets.
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Triggers.
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Basic reporting.
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Desktop apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick tawk.to if

  • Budget is zero and you can live with the tawk.to branding or pay $29 to remove it.
  • You want to hire human chat agents by the hour.
  • Five people cost $17 a month less than on HubSpot Service Hub ($58 against $75), before AI.
  • You want native desktop apps, which HubSpot Service Hub does not ship.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You need email in the price, which tawk.to does not include outright.
  • You need a ticket queue, which tawk.to does not have.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $58 or more a month on tawk.to against $75 on HubSpot Service Hub for five people, including each product's limits.
  • The AI invoice should be known in advance: tawk.to meters AI (AI Assist from $29/mo) above the seats and HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and WhatsApp in the base price, which neither tawk.to nor HubSpot Service Hub includes.

What two, five and ten people pay

tawk.to: $58+ a month for five ($0 for chat, $29 to remove branding, $29+ for AI Assist); it does not print a per-seat rate to extend to two or ten. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $13 less than tawk.to and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

tawk.to is a free live chat built around free chat for unlimited agents; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Both have a free plan: tawk.to's is the core product is free, HubSpot Service Hub's is 2 users, branded chat. tawk.to and HubSpot Service Hub both include website chat in the price; only HubSpot Service Hub has email. Neither tawk.to nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. tawk.to (AI Assist from $29/mo) and HubSpot Service Hub ($9 per 1,000 credits) both meter AI above the seats. HubSpot Service Hub has tickets and tawk.to does not, and only tawk.to ships desktop apps. tawk.to is minutes; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

tawk.to: AI Assist from $29 a month, with a small free tier. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside tawk.to's AI Assist from $29/mo and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    tawk.totawk.toSee vendorNot quoted
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    tawk.totawk.to · Not applicable; the core is free
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

tawk.to vs HubSpot Service Hub: the questions people ask

tawk.to is a free live chat built around free chat for unlimited agents; HubSpot Service Hub is a CRM-based help desk built around the CRM record. HubSpot Service Hub has tickets and tawk.to does not, and only tawk.to ships desktop apps.

  • Entry plan: tawk.to $0 (unlimited agents); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: tawk.to $0 ($29/mo to remove branding); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio puts every channel in one inbox: WhatsApp, Instagram and Telegram, which neither tawk.to nor HubSpot Service Hub has outright, plus the rest of the five, on every paid plan.

Sellio's side of the tawk.to and HubSpot Service Hub rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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