tawk.toFacebook Chattawk.to vs Facebook Chat

tawk.to vs Facebook Chat: $58 apart for five people

A free live chat against a Meta Business Suite inbox: Facebook Chat is $58 a month cheaper for five people. Where tawk.to and Facebook Chat split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick tawk.to if budget is zero and you can live with the tawk.to branding or pay $29 to remove it. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $58 a month cheaper than tawk.to ($58 or more a month on tawk.to against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. tawk.to and Facebook Chat share no channel in the base price; only tawk.to has website chat; only Facebook Chat has Instagram. Neither tawk.to nor Facebook Chat includes email, WhatsApp and Telegram outright. For a team of two to ten weighing tawk.to against Facebook Chat, the third option below puts chat and tickets at one workspace price.

At a glancetawk.totawk.toFacebook ChatFacebook Chat
Built aroundFree chat for unlimited agents · paid add-ons per featureMessenger and Instagram DMs · free with a Page
Entry plan$0 · unlimited agents$0 · with a Facebook Page
Chat in the price$0 · $29/mo to remove brandingNone · the website Chat Plugin was retired in 2024
AI agentAI Assist from $29/mo · small free tierNone to buy · instant replies and FAQs
Copilot for agentsIn AI AssistMeta AI drafts · for some businesses
Free planYes · the core product is freeYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    tawk.totawk.to

    As a chat in the free dashboard; tickets are emails converted into a simple queue. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. tawk.to has no ticket queue either.

  2. 02

    What the seat buys

    tawk.totawk.to

    Seats are free and unlimited. The money goes on add-ons: branding removal, AI Assist, video, hired agents. $58 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $58 on tawk.to.

  3. 03

    How the AI is billed

    tawk.totawk.to

    AI Assist from $29 a month with a small free tier; it drafts and answers from your knowledge base. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. tawk.to meters AI (AI Assist from $29/mo) above the seats instead.

  4. 04

    Channels in the price

    tawk.totawk.to

    Website chat and email tickets; no native WhatsApp, Instagram or Telegram. website chat is here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on tawk.to.

  5. 05

    Beyond the inbox

    tawk.totawk.to

    A knowledge base, a CRM, and human agents for hire at $1 an hour. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. tawk.to is a free live chat instead.

  6. 06

    Time to the first reply

    tawk.totawk.to

    Minutes: paste the widget and start chatting. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. tawk.to is minutes.

Sources: tawk.to pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The tawk.to dashboard: the visitor list, the chat and the ticket queue
tawk.totawk.to. The tawk.to dashboard: the visitor list, the chat and the ticket queue
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: tawk.to pricing page (recorded 2026-09-06); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

tawk.to, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

Featuretawk.totawk.toFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Free chat; add-ons per feature.
Free
Per workspace; seats and channels are plan limits
Free plan
Unlimited agents.
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
The product.
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Ticketing by email on the free plan.
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Messaging channels in beta.
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Messaging channels in beta.
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Beta.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Assist from $29/mo, trained on the knowledge base.
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Add-on subscription.
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to agents.
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Basic email tickets.
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Triggers.
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Basic reporting.
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Desktop apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick tawk.to if

  • Budget is zero and you can live with the tawk.to branding or pay $29 to remove it.
  • You want to hire human chat agents by the hour.
  • You need website chat in the price, which Facebook Chat does not include outright.
  • You want native desktop apps, which Facebook Chat does not ship.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $58 a month less than on tawk.to ($0 against $58), before AI.
  • You need Instagram in the price, which tawk.to does not include outright.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $58 or more a month on tawk.to against $0 on Facebook Chat for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: tawk.to meters AI (AI Assist from $29/mo) above the seats, Facebook Chat has no AI to bill (none to buy), and Sellio stops at the cap you set.
  • You need Telegram and tickets raised from a chat, which neither tawk.to nor Facebook Chat includes.

What two, five and ten people pay

tawk.to: $58+ a month for five ($0 for chat, $29 to remove branding, $29+ for AI Assist); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $13 less than tawk.to and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

tawk.to is a free live chat built around free chat for unlimited agents; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: tawk.to's is the core product is free, Facebook Chat's is the whole inbox is free. tawk.to and Facebook Chat share no channel in the base price; only tawk.to has website chat; only Facebook Chat has Instagram. Neither tawk.to nor Facebook Chat includes email, WhatsApp and Telegram outright. tawk.to meters AI (AI Assist from $29/mo) above the seats; Facebook Chat has no AI to bill (none to buy). Neither tawk.to nor Facebook Chat has a ticket queue, and only tawk.to ships desktop apps. tawk.to is minutes; Facebook Chat is none.

What each price leaves out

tawk.to: AI Assist from $29 a month, with a small free tier. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside tawk.to's AI Assist from $29/mo and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    tawk.totawk.toSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    tawk.totawk.to · Not applicable; the core is free
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

tawk.to vs Facebook Chat: the questions people ask

tawk.to is a free live chat built around free chat for unlimited agents; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Neither tawk.to nor Facebook Chat has a ticket queue, and only tawk.to ships desktop apps.

  • Entry plan: tawk.to $0 (unlimited agents); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: tawk.to $0 ($29/mo to remove branding); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio puts every channel in one inbox: email, WhatsApp and Telegram, which neither tawk.to nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the tawk.to and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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