AcquireFacebook ChatAcquire vs Facebook Chat

Acquire vs Facebook Chat: a printed price against a quote

A customer engagement platform against a Meta Business Suite inbox: one prints a price and one quotes. What decides between Acquire and Facebook Chat, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Acquire if you need cobrowsing and video calls in the same tool as chat. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people it is a quote on Acquire, and $0 a month on Facebook Chat, before AI; Sellio Mini is $45 for the workspace. Acquire and Facebook Chat share no channel in the base price; only Acquire has website chat; only Facebook Chat has Instagram. Neither Acquire nor Facebook Chat includes email, WhatsApp and Telegram outright. A team of two to ten choosing between Acquire and Facebook Chat for chat and tickets at one price has a third option below.

At a glanceAcquireAcquireFacebook ChatFacebook Chat
Built aroundChat, cobrowse and video · priced by quoteMessenger and Instagram DMs · free with a Page
Entry planQuote · no printed prices$0 · with a Facebook Page
Chat in the priceQuote · Self Service tierNone · the website Chat Plugin was retired in 2024
AI agentComing soon · bots listed, not pricedNone to buy · instant replies and FAQs
Copilot for agentsNone printedMeta AI drafts · for some businesses
Free planNone · trial on requestYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    AcquireAcquire

    As a chat that can turn into a cobrowse or a video call with the same agent. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Acquire has no ticket queue either.

  2. 02

    What the seat buys

    AcquireAcquire

    No seat price is printed; the Self Service and Integrated tiers are quoted after a demo. No figure for five people here; Facebook Chat prints $0.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people; Acquire prints no figure to set beside it.

  3. 03

    How the AI is billed

    AcquireAcquire

    Bots are listed as coming soon with no price; today the product is human agents with cobrowsing. Facebook Chat sells no AI agent either.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Acquire sells no AI agent either.

  4. 04

    Channels in the price

    AcquireAcquire

    Website chat, SMS, email and voice or video on the Integrated tier; no WhatsApp, Instagram or Telegram. website chat is here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on Acquire.

  5. 05

    Beyond the inbox

    AcquireAcquire

    Cobrowsing, screen sharing and video for guided support; workflows, SLAs and queues. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Acquire is a customer engagement platform instead.

  6. 06

    Time to the first reply

    AcquireAcquire

    A sales cycle: a demo, a quote, then onboarding by their services team. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Acquire is a sales cycle.

Sources: Acquire pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Acquire agent view: a chat with the cobrowse and video controls beside it
AcquireAcquire. The Acquire agent view: a chat with the cobrowse and video controls beside it
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Acquire pricing page (recorded 2026-09-13; needs verification); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Acquire, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureAcquireAcquireFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Quote after a demo
Free
Per workspace; seats and channels are plan limits
Free plan
None; trial on request
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
With cobrowse and video
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Integrated tier
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
SMS only
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not offered
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Notifications only
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Bots listed as coming soon
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Not priced
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
No AI to hand off from
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Cases, not a ticket queue
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Workflows and queues
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reporting
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser only
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Acquire if

  • You need cobrowsing and video calls in the same tool as chat.
  • You are buying for a regulated or high-touch team and want a services-led rollout.
  • You need website chat in the price, which Facebook Chat does not include outright.
  • Time to the first reply is a sales cycle here and none on Facebook Chat.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • You need Instagram in the price, which Acquire does not include outright.
  • You want a free plan to start on; Acquire offers a free trial.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with a quote on Acquire, and $0 a month on Facebook Chat for five people, including each product's limits.
  • The AI invoice should be known in advance: Acquire has no AI to bill (coming soon) and Facebook Chat has no AI to bill (none to buy), where Sellio's credit is included and capped by you.
  • You need Telegram and native Windows and macOS apps, which neither Acquire nor Facebook Chat includes.

What two, five and ten people pay

Acquire quotes per team, so two, five and ten people are three conversations with sales. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, against a quote on Acquire and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Acquire is a customer engagement platform built around chat, cobrowse and video; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Only Facebook Chat has a free plan (the whole inbox is free); Acquire offers a free trial. Acquire and Facebook Chat share no channel in the base price; only Acquire has website chat; only Facebook Chat has Instagram. Neither Acquire nor Facebook Chat includes email, WhatsApp and Telegram outright. Acquire (coming soon) and Facebook Chat (none to buy) both sell no AI agent. Neither Acquire nor Facebook Chat has a ticket queue, and neither Acquire nor Facebook Chat ships a desktop app. Acquire is a sales cycle; Facebook Chat is none.

What each price leaves out

Acquire: Bots are listed as coming soon; no AI price is printed. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Acquire's coming soon and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Acquire does not print the figures above in a form a fetch can read (No prices printed; three tiers quoted after a demo.), so they are marked unverified here beside Facebook Chat's, and Acquire's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    AcquireAcquireSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    AcquireAcquire · Free trial on request
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Acquire vs Facebook Chat: the questions people ask

Acquire is a customer engagement platform built around chat, cobrowse and video; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Neither Acquire nor Facebook Chat has a ticket queue, and neither Acquire nor Facebook Chat ships a desktop app.

  • Entry plan: Acquire Quote (no printed prices); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Acquire Quote (Self Service tier); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio's inbox: email, WhatsApp and Telegram, which neither Acquire nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Acquire and Facebook Chat on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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