Brevo (Sendinblue)UserlikeBrevo (Sendinblue) vs Userlike

Brevo (Sendinblue) vs Userlike: who includes Telegram

A marketing platform with a chat inbox against a customer messaging platform: Brevo (Sendinblue) is $400 a month cheaper for five people. Where Brevo (Sendinblue) and Userlike split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Userlike if you are in Europe and want a German-hosted messenger with WhatsApp campaigns. For five people, Brevo (Sendinblue) is $400 a month cheaper than Userlike ($75 a month on Brevo (Sendinblue) against $475 on Userlike), before AI. Sellio Mini, at $45, comes in $30 below Brevo (Sendinblue). Brevo (Sendinblue) and Userlike both include website chat, WhatsApp and Instagram in the price; only Userlike has Telegram. Neither Brevo (Sendinblue) nor Userlike includes email outright. For a team of two to ten weighing Brevo (Sendinblue) against Userlike, the third option below puts chat and tickets at one workspace price.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)UserlikeUserlike
Built aroundEmail campaigns · Conversations is a moduleThe website messenger · now Lime Connect
Entry plan$0 · Conversations Free: 1 seat$0 · Free: 1 seat, 200 conversations
Chat in the priceAbout $15/seat/mo · Conversations ProAbout $95/seat/mo · Pro, three-seat minimum, yearly
AI agentAura AI · drafts and summaries, no per-use priceFrom about $108/mo · AI Agent, 100 conversations
Copilot for agentsAura AIAbout $21/seat/mo · AI Copilot
Free planYes · one seat, one channelYes · 1 seat, website only

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Userlike has no ticket queue either.

    UserlikeUserlike

    As a message in the website messenger, or from WhatsApp, in one message center. Brevo (Sendinblue) has no ticket queue either.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $475 on Userlike.

    UserlikeUserlike

    The free plan is one seat on the website; Pro is priced per seat in euros (about $95) with a three-seat minimum. $475 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Userlike meters AI (from about $108/mo) above the seats as well.

    UserlikeUserlike

    The AI Agent starts around $108 a month for 100 conversations; the AI Copilot is about $21 per seat. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. Userlike adds Telegram, which Brevo (Sendinblue) lacks.

    UserlikeUserlike

    Website messenger, WhatsApp, Messenger, Instagram, Telegram, SMS and email on Pro. Telegram is here and not on Brevo (Sendinblue).

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Userlike is a customer messaging platform instead.

    UserlikeUserlike

    Live translation, video calls and WhatsApp campaigns; a German company under Lime Technologies. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Userlike is an hour.

    UserlikeUserlike

    An hour: paste the messenger, connect WhatsApp through their onboarding. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Userlike pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Userlike message center: the conversation list with channel badges and the chat
UserlikeUserlike. The Userlike message center: the conversation list with channel badges and the chat

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Userlike pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Userlike and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)UserlikeUserlikeSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Per seat in euros; three-seat minimum
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
1 seat, 200 conversations
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
Pro
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Pro
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
Pro
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Pro
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
AI Agent add-on
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
From about $108 a month
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Workflows add-on
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Analytics on Pro
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $400 a month less than on Userlike ($75 against $475), before AI.
  • Time to the first reply is an afternoon here and an hour on Userlike.

Pick Userlike if

  • You are in Europe and want a German-hosted messenger with WhatsApp campaigns.
  • Telegram and Instagram must be in the same inbox.
  • You need Telegram in the price, which Brevo (Sendinblue) does not include outright.
  • Time to the first reply is an hour here and an afternoon on Brevo (Sendinblue).

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $75 a month on Brevo (Sendinblue) against $475 on Userlike for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Brevo (Sendinblue) meters AI (Aura AI) above the seats, Userlike meters AI (from about $108/mo) above the seats, and Sellio stops at the cap you set.
  • You need native Windows and macOS apps and tickets raised from a chat, which neither Brevo (Sendinblue) nor Userlike includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Userlike: $475 a month for five (5 seats × about $95, billed yearly); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and $430 less than Userlike for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Userlike is a customer messaging platform built around the website messenger. Both have a free plan: Brevo (Sendinblue)'s is one seat, one channel, Userlike's is 1 seat, website only. Brevo (Sendinblue) and Userlike both include website chat, WhatsApp and Instagram in the price; only Userlike has Telegram. Neither Brevo (Sendinblue) nor Userlike includes email outright. Brevo (Sendinblue) (Aura AI) and Userlike (from about $108/mo) both meter AI above the seats. Neither Brevo (Sendinblue) nor Userlike has a ticket queue, and neither Brevo (Sendinblue) nor Userlike ships a desktop app. Brevo (Sendinblue) is an afternoon; Userlike is an hour.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Userlike: AI Agent from about $108 a month for 100 conversations; AI Copilot about $21 per seat. Beside Brevo (Sendinblue)'s Aura AI and Userlike's from about $108/mo, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Userlike's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    UserlikeUserlikeSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    UserlikeUserlike · 14-day trial of Pro
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Userlike: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Userlike is a customer messaging platform built around the website messenger. Neither Brevo (Sendinblue) nor Userlike has a ticket queue, and neither Brevo (Sendinblue) nor Userlike ships a desktop app.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Userlike $0 (Free: 1 seat, 200 conversations).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Userlike About $95/seat/mo (Pro, three-seat minimum, yearly).
  • Sellio: one inbox for every channel: email, which neither Brevo (Sendinblue) nor Userlike has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Brevo (Sendinblue) and Userlike on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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