DriftBrevo (Sendinblue)Drift vs Brevo (Sendinblue)

Drift vs Brevo (Sendinblue): $2,425 apart for five people

A conversational marketing platform against a marketing platform with a chat inbox: Brevo (Sendinblue) is $2,425 a month cheaper for five people. What decides between Drift and Brevo (Sendinblue), and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Drift if you want a sales chatbot that qualifies visitors and books meetings, not a support inbox. Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. For five people, Brevo (Sendinblue) is $2,425 a month cheaper than Drift ($2,500 a month on Drift against $75 on Brevo (Sendinblue)), before AI. Sellio Mini is $45, $30 under Brevo (Sendinblue). Drift and Brevo (Sendinblue) both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram. Neither Drift nor Brevo (Sendinblue) includes email and Telegram outright. A team of two to ten choosing between Drift and Brevo (Sendinblue) for chat and tickets at one price has a third option below.

At a glanceDriftDriftBrevo (Sendinblue)Brevo (Sendinblue)
Built aroundSales conversations · a marketing tool, not a help deskEmail campaigns · Conversations is a module
Entry planFrom $2,500/mo · Premium, yearly contract$0 · Conversations Free: 1 seat
Chat in the priceFrom $2,500/mo · one contract for the whole teamAbout $15/seat/mo · Conversations Pro
AI agentBy contract · part of the Salesloft platformAura AI · drafts and summaries, no per-use price
Copilot for agentsBy contractAura AI
Free planNone · sales-led, no trialYes · one seat, one channel

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    DriftDrift

    As a chat with a website visitor that Drift tries to qualify and route to a sales rep or a meeting. Brevo (Sendinblue) has no ticket queue either.

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Drift has no ticket queue either.

  2. 02

    What the seat buys

    DriftDrift

    There are no support seats: one annual contract from $2,500 a month covers the revenue team. $2,500 for five people, against $75 on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $2,500 on Drift.

  3. 03

    How the AI is billed

    DriftDrift

    AI chat and qualification are part of the Salesloft platform and priced in the contract. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Drift meters AI (by contract) above the seats as well.

  4. 04

    Channels in the price

    DriftDrift

    Website chat, email sequences and meeting booking; no WhatsApp, Instagram or ticket queue. Brevo (Sendinblue) adds WhatsApp and Instagram, which Drift lacks.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. WhatsApp and Instagram are here and not on Drift.

  5. 05

    Beyond the inbox

    DriftDrift

    Account-based marketing, playbooks, meeting booking and Salesloft's sales engagement suite. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Drift is a conversational marketing platform instead.

  6. 06

    Time to the first reply

    DriftDrift

    Weeks: a sales-led onboarding with playbooks and routing, and Salesloft has said the product is winding down. Brevo (Sendinblue) is an afternoon.

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Drift is weeks.

Sources: Drift pricing · Brevo (Sendinblue) pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Drift conversation view: a visitor chat with routing to a rep and a meeting booker
DriftDrift. The Drift conversation view: a visitor chat with routing to a rep and a meeting booker
The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history

Pricing references: Drift pricing page (recorded 2026-09-06; needs verification); Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Drift, Brevo (Sendinblue) and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureDriftDriftBrevo (Sendinblue)Brevo (Sendinblue)Sellio

Pricing

Pricing model
Annual platform contract from $2,500/mo.
Per seat for the inbox; by volume for campaigns
Per workspace; seats and channels are plan limits
Free plan
Sales-led only.
One seat, one channel
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
The core of the product, aimed at lead capture.
Widget included
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Sales email sequences; not a support inbox.
Campaign replies, not a ticket queue
From Mini: forward your support address; reply from the thread
WhatsApp
Not a channel.
In Conversations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not a channel.
In Conversations
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications for sales alerts.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI for qualification and booking rather than support answers.
Chatbot scenarios; Aura AI drafts
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
By contract.
Inside the plan
Metered from an included credit, with caps you set
AI hands off to a person
Routes to reps.
Scenario hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
No ticketing.
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Playbooks for lead routing.
Marketing automation, not support rules
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Pipeline and conversion reporting; no CSAT.
Campaign reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Drift if

  • You want a sales chatbot that qualifies visitors and books meetings, not a support inbox.
  • You already run Salesloft and want chat inside the same platform.
  • Time to the first reply is weeks here and an afternoon on Brevo (Sendinblue).
  • Its pricing model suits you better than Brevo (Sendinblue)'s: drift's pricing page redirects to Salesloft. Published figures come from third-party summaries and Salesloft's own materials; Salesloft has announced the product is being wound down.

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $2,425 a month less than on Drift ($75 against $2,500), before AI.
  • You need WhatsApp and Instagram in the price, which Drift does not include outright.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $2,500 a month on Drift against $75 on Brevo (Sendinblue) for five people, including each product's limits.
  • The AI invoice should be known in advance: Drift meters AI (by contract) above the seats and Brevo (Sendinblue) meters AI (Aura AI) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and native Windows and macOS apps, which neither Drift nor Brevo (Sendinblue) includes.

What two, five and ten people pay

Drift: $2,500 a month for five (one annual contract, from $2,500 a month); it does not print a per-seat rate to extend to two or ten. Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $2,455 less than Drift and $30 less than Brevo (Sendinblue) for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Drift is a conversational marketing platform built around sales conversations; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Only Brevo (Sendinblue) has a free plan (one seat, one channel); Drift offers no trial. Drift and Brevo (Sendinblue) both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram. Neither Drift nor Brevo (Sendinblue) includes email and Telegram outright. Drift (by contract) and Brevo (Sendinblue) (Aura AI) both meter AI above the seats. Neither Drift nor Brevo (Sendinblue) has a ticket queue, and neither Drift nor Brevo (Sendinblue) ships a desktop app. Drift is weeks; Brevo (Sendinblue) is an afternoon.

What each price leaves out

Drift: AI features are part of the Salesloft platform and priced by contract. Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Beside Drift's by contract and Brevo (Sendinblue)'s Aura AI, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Drift does not print the figures above in a form a fetch can read (Drift's pricing page redirects to Salesloft. Published figures come from third-party summaries and Salesloft's own materials; Salesloft has announced the product is being wound down.), so they are marked unverified here beside Brevo (Sendinblue)'s, and Drift's pricing page should be checked before you decide. Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Drift's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    DriftDriftSee vendorNot quoted
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    DriftDrift · None; sales-led contracts
    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Drift vs Brevo (Sendinblue): the questions people ask

Drift is a conversational marketing platform built around sales conversations; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Neither Drift nor Brevo (Sendinblue) has a ticket queue, and neither Drift nor Brevo (Sendinblue) ships a desktop app.

  • Entry plan: Drift From $2,500/mo (Premium, yearly contract); Brevo (Sendinblue) $0 (Conversations Free: 1 seat).
  • Chat in the price: Drift From $2,500/mo (one contract for the whole team); Brevo (Sendinblue) About $15/seat/mo (Conversations Pro).
  • Sellio: email and Telegram, which neither Drift nor Brevo (Sendinblue) has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Drift and Brevo (Sendinblue) rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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