FreshdeskBrevo (Sendinblue)Freshdesk vs Brevo (Sendinblue)

Freshdesk vs Brevo (Sendinblue): $275 or $75 for five people

A help desk against a marketing platform with a chat inbox: Brevo (Sendinblue) is $200 a month cheaper for five people. Where Freshdesk and Brevo (Sendinblue) split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Freshdesk if your support is email tickets first and you want SLAs, time tracking and field service in one help desk. Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. For five people, Brevo (Sendinblue) is $200 a month cheaper than Freshdesk ($275 a month on Freshdesk against $75 on Brevo (Sendinblue)), before AI. Sellio Mini, at $45, comes in $30 below Brevo (Sendinblue). Freshdesk and Brevo (Sendinblue) share no channel in the base price; only Freshdesk has email; only Brevo (Sendinblue) has website chat, WhatsApp and Instagram. Neither Freshdesk nor Brevo (Sendinblue) includes Telegram outright. For a team of two to ten weighing Freshdesk against Brevo (Sendinblue), the third option below puts chat and tickets at one workspace price.

At a glanceFreshdeskFreshdeskBrevo (Sendinblue)Brevo (Sendinblue)
Built aroundEmail tickets · chat is the separate FreshchatEmail campaigns · Conversations is a module
Entry plan$19/agent/mo · Growth: email and tickets$0 · Conversations Free: 1 seat
Chat in the price$55/agent/mo · Pro, with Freshchat on topAbout $15/seat/mo · Conversations Pro
AI agent$49 per 100 sessions · 500 trial sessions once per accountAura AI · drafts and summaries, no per-use price
Copilot for agents$29/agent/mo · Freddy CopilotAura AI
Free planNone · 14-day trialYes · one seat, one channel

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FreshdeskFreshdesk

    As a ticket in an email queue. Chat conversations live in Freshchat and become tickets when escalated. Brevo (Sendinblue) has no ticket queue behind its conversations.

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Freshdesk raises a ticket where Brevo (Sendinblue) keeps a conversation.

  2. 02

    What the seat buys

    FreshdeskFreshdesk

    $19 buys email tickets on Growth. Chat and messaging mean adding Freshchat or an Omni bundle. $275 for five people, against $75 on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $275 on Freshdesk.

  3. 03

    How the AI is billed

    FreshdeskFreshdesk

    Freddy AI Agent: 500 trial sessions once per account, then $49 per 100. Freddy Copilot is $29 per agent on top. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Freshdesk meters AI ($49 per 100 sessions) above the seats as well.

  4. 04

    Channels in the price

    FreshdeskFreshdesk

    Email and web forms on every plan; chat, WhatsApp and Instagram arrive with Freshchat. email is here and not on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. website chat, WhatsApp and Instagram are here and not on Freshdesk.

  5. 05

    Beyond the inbox

    FreshdeskFreshdesk

    Field service, time tracking, SLAs and a marketplace; the wider Freshworks suite for IT and sales. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Freshdesk is a help desk instead.

  6. 06

    Time to the first reply

    FreshdeskFreshdesk

    A day or two: connect the support address, set groups and SLAs, then add Freshchat for the widget. Brevo (Sendinblue) is an afternoon.

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Freshdesk is a day or two.

Sources: Freshdesk pricing · Brevo (Sendinblue) pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Freshdesk ticket view: the queue on the left, the ticket thread and the properties panel
FreshdeskFreshdesk. The Freshdesk ticket view: the queue on the left, the ticket thread and the properties panel
The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history

Pricing references: Freshdesk pricing page (recorded 2026-09-06); Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Freshdesk, Brevo (Sendinblue) and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFreshdeskFreshdeskBrevo (Sendinblue)Brevo (Sendinblue)Sellio

Pricing

Pricing model
Per agent; AI per agent and per session
Per seat for the inbox; by volume for campaigns
Per workspace; seats and channels are plan limits
Free plan
Not on the pricing page; 14-day trial
One seat, one channel
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Via Freshchat or Omni
Widget included
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Core of the product
Campaign replies, not a ticket queue
From Mini: forward your support address; reply from the thread
WhatsApp
Via Freshchat or Omni
In Conversations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Via Freshchat or Omni
In Conversations
From Mini: Instagram DMs beside web chat
Telegram
Not native
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams notifications
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Freddy, trained on the knowledge base
Chatbot scenarios; Aura AI drafts
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
500 one-time trial sessions, then $49 per 100
Inside the plan
Metered from an included credit, with caps you set
AI hands off to a person
Escalates to agents
Scenario hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticket-first
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Automations, form-based
Marketing automation, not support rules
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports and CSAT
Campaign reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile only
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Freshdesk if

  • Your support is email tickets first and you want SLAs, time tracking and field service in one help desk.
  • You are already on Freshworks products and want the same admin and billing.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • You need a ticket queue, which Brevo (Sendinblue) does not have.

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $200 a month less than on Freshdesk ($75 against $275), before AI.
  • You need website chat, WhatsApp and Instagram in the price, which Freshdesk does not include outright.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $275 a month on Freshdesk against $75 on Brevo (Sendinblue) for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Freshdesk meters AI ($49 per 100 sessions) above the seats, Brevo (Sendinblue) meters AI (Aura AI) above the seats, and Sellio stops at the cap you set.
  • You need Telegram and native Windows and macOS apps, which neither Freshdesk nor Brevo (Sendinblue) includes.

What two, five and ten people pay

Freshdesk on Pro: $110, $275 and $550 a month for two, five and ten people, before AI. Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $230 less than Freshdesk and $30 less than Brevo (Sendinblue) for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $455 under Freshdesk.

Where the two agree, and where they split

Freshdesk is a help desk built around email tickets; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Only Brevo (Sendinblue) has a free plan (one seat, one channel); Freshdesk offers 14 days of Enterprise. Freshdesk and Brevo (Sendinblue) share no channel in the base price; only Freshdesk has email; only Brevo (Sendinblue) has website chat, WhatsApp and Instagram. Neither Freshdesk nor Brevo (Sendinblue) includes Telegram outright. Freshdesk ($49 per 100 sessions) and Brevo (Sendinblue) (Aura AI) both meter AI above the seats. Freshdesk has tickets and Brevo (Sendinblue) does not, and neither Freshdesk nor Brevo (Sendinblue) ships a desktop app. Freshdesk is a day or two; Brevo (Sendinblue) is an afternoon.

What each price leaves out

Freshdesk: Freddy AI Copilot $29 per agent per month yearly; 500 AI agent trial sessions once per account, then $49 per 100 sessions. Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Beside Freshdesk's $49 per 100 sessions and Brevo (Sendinblue)'s Aura AI, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Freshdesk's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FreshdeskFreshdesk$0.49$245
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FreshdeskFreshdesk · 14 days of Enterprise
    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Freshdesk vs Brevo (Sendinblue): the questions people ask

Freshdesk is a help desk built around email tickets; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Freshdesk has tickets and Brevo (Sendinblue) does not, and neither Freshdesk nor Brevo (Sendinblue) ships a desktop app.

  • Entry plan: Freshdesk $19/agent/mo (Growth: email and tickets); Brevo (Sendinblue) $0 (Conversations Free: 1 seat).
  • Chat in the price: Freshdesk $55/agent/mo (Pro, with Freshchat on top); Brevo (Sendinblue) About $15/seat/mo (Conversations Pro).
  • Sellio puts every channel in one inbox: Telegram, which neither Freshdesk nor Brevo (Sendinblue) has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Freshdesk and Brevo (Sendinblue) rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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