FrontBrevo (Sendinblue)Front vs Brevo (Sendinblue)

Front vs Brevo (Sendinblue): who includes email and WhatsApp

A team inbox against a marketing platform with a chat inbox: Brevo (Sendinblue) is $250 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Front if email is the channel and you want shared drafts, comments and sequences on every thread. Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. For five people, Brevo (Sendinblue) is $250 a month cheaper than Front ($325 a month on Front against $75 on Brevo (Sendinblue)), before AI. Sellio Mini, at $45 for the workspace, is $30 under Brevo (Sendinblue). Front and Brevo (Sendinblue) both include website chat and Instagram in the price; only Front has email; only Brevo (Sendinblue) has WhatsApp. Neither Front nor Brevo (Sendinblue) includes Telegram outright. Below, a third option for a team of two to ten that wants what Front and Brevo (Sendinblue) sell here at one price.

At a glanceFrontFrontBrevo (Sendinblue)Brevo (Sendinblue)
Built aroundShared email · comments and drafts on every threadEmail campaigns · Conversations is a module
Entry plan$25/seat/mo · Starter: one channel type$0 · Conversations Free: 1 seat
Chat in the price$65/seat/mo · Professional: omnichannelAbout $15/seat/mo · Conversations Pro
AI agentFrom $0.05 per conversation · AutopilotAura AI · drafts and summaries, no per-use price
Copilot for agents$20/seat/moAura AI
Free planNone · 14-day trialYes · one seat, one channel

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FrontFront

    As a thread in a shared inbox that teammates comment on and draft together; it is email first. Brevo (Sendinblue) has no ticket queue either.

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Front has no ticket queue either.

  2. 02

    What the seat buys

    FrontFront

    $25 buys one channel type and up to ten seats. Omnichannel and fifty seats start at Professional, $65. $325 for five people, against $75 on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $325 on Front.

  3. 03

    How the AI is billed

    FrontFront

    Autopilot, the AI agent, from $0.05 a conversation; Copilot is $20 per seat and Smart QA $20 per seat. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Front meters AI (from $0.05 per conversation) above the seats as well.

  4. 04

    Channels in the price

    FrontFront

    Email on Starter; chat, SMS, WhatsApp and voice on Professional and up. email is here and not on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. WhatsApp is here and not on Front.

  5. 05

    Beyond the inbox

    FrontFront

    Sequences, calendar, account views and analytics for logistics, finance and account teams. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Front is a team inbox instead.

  6. 06

    Time to the first reply

    FrontFront

    A day: connect the mailboxes, set rules and assignments, then add the chat widget. Brevo (Sendinblue) is an afternoon.

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Front is a day.

Sources: Front pricing · Brevo (Sendinblue) pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Front inbox: the thread with internal comments beside it and the assignment bar on top
FrontFront. The Front inbox: the thread with internal comments beside it and the assignment bar on top
The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history

Pricing references: Front pricing page (recorded 2026-09-06); Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Front, Brevo (Sendinblue) and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFrontFrontBrevo (Sendinblue)Brevo (Sendinblue)Sellio

Pricing

Pricing model
Per seat; channels tiered; AI add-ons per seat.
Per seat for the inbox; by volume for campaigns
Per workspace; seats and channels are plan limits
Free plan
14-day trial.
One seat, one channel
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat channel; Starter allows one channel type.
Widget included
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
Campaign replies, not a ticket queue
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up, via add-on.
In Conversations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Professional and up.
In Conversations
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Autopilot.
Chatbot scenarios; Aura AI drafts
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.05 per conversation; Copilot $20 per seat.
Inside the plan
Metered from an included credit, with caps you set
AI hands off to a person
Routes to teammates.
Scenario hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with tags and status.
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules engine; visual on higher plans.
Marketing automation, not support rules
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Professional and up.
Campaign reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Mac and Windows apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Front if

  • Email is the channel and you want shared drafts, comments and sequences on every thread.
  • You run logistics, finance or account management where a thread is a piece of work.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • You want native desktop apps, which Brevo (Sendinblue) does not ship.

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $250 a month less than on Front ($75 against $325), before AI.
  • You need WhatsApp in the price, which Front does not include outright.

The third option: Sellio

  • You are two to ten people on Front or Brevo (Sendinblue) who answer chat, messaging and email, and want to compare workspace pricing with $325 a month on Front against $75 on Brevo (Sendinblue) for five people.
  • You want the AI bill known before the month starts: Front meters AI (from $0.05 per conversation) above the seats, Brevo (Sendinblue) meters AI (Aura AI) above the seats; Sellio includes a credit and lets you cap it.
  • You need Telegram and tickets raised from a chat, which neither Front nor Brevo (Sendinblue) includes.

What two, five and ten people pay

Front on Professional: $130, $325 and $650 a month for two, five and ten people, before AI. Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $280 less than Front and $30 less than Brevo (Sendinblue) for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $555 under Front.

Where the two agree, and where they split

Front is a team inbox built around shared email; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Only Brevo (Sendinblue) has a free plan (one seat, one channel); Front offers a 14-day trial of Professional. Front and Brevo (Sendinblue) both include website chat and Instagram in the price; only Front has email; only Brevo (Sendinblue) has WhatsApp. Neither Front nor Brevo (Sendinblue) includes Telegram outright. Front (from $0.05 per conversation) and Brevo (Sendinblue) (Aura AI) both meter AI above the seats. Neither Front nor Brevo (Sendinblue) has a ticket queue, and only Front ships desktop apps. Front is a day; Brevo (Sendinblue) is an afternoon.

What each price leaves out

Front: Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise). Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Beside Front's from $0.05 per conversation and Brevo (Sendinblue)'s Aura AI, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Front's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FrontFront$0.05$24
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FrontFront · 14-day trial of Professional
    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Front vs Brevo (Sendinblue): the questions people ask

Front is a team inbox built around shared email; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Neither Front nor Brevo (Sendinblue) has a ticket queue, and only Front ships desktop apps.

  • Entry plan: Front $25/seat/mo (Starter: one channel type); Brevo (Sendinblue) $0 (Conversations Free: 1 seat).
  • Chat in the price: Front $65/seat/mo (Professional: omnichannel); Brevo (Sendinblue) About $15/seat/mo (Conversations Pro).
  • Sellio: Telegram, which neither Front nor Brevo (Sendinblue) has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Front and Brevo (Sendinblue) rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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