GorgiasPure ChatGorgias vs Pure Chat

Gorgias vs Pure Chat: $60 or $52 for five people

An ecommerce help desk against a live chat software: Pure Chat is $8 a month cheaper for five people. Where Gorgias and Pure Chat split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Gorgias if you sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket. Pick Pure Chat if you want cheap chat for a small team on one site with no AI. For five people, Pure Chat is $8 a month cheaper than Gorgias ($60 a month on Gorgias against $52 on Pure Chat), before AI. Sellio Mini, at $45, comes in $7 below Pure Chat. Gorgias and Pure Chat both include website chat in the price; only Gorgias has email, WhatsApp and Instagram. Neither Gorgias nor Pure Chat includes Telegram outright. For a team of two to ten weighing Gorgias against Pure Chat, the third option below puts chat and tickets at one workspace price.

At a glanceGorgiasGorgiasPure ChatPure Chat
Built aroundShopify orders · tickets priced by volumeA chat widget for small sites · operators in packs
Entry plan$10/mo · Starter: 50 tickets$39/mo · Growth: 4 operators, 1 site
Chat in the price$60/mo · Basic: 300 tickets, any agents$39/mo · the whole product is chat
AI agentAbout $1 per resolution · and it counts as a ticketNone · no AI agent
Copilot for agentsIncluded · AI-assisted repliesNone
Free planNone · trial offeredNone · 30-day trial of PRO

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    GorgiasGorgias

    As a ticket with the Shopify order beside it, so an agent can refund or edit without leaving. Pure Chat has no ticket queue behind its conversations.

    Pure ChatPure Chat

    As a chat in the widget, with the visitor's page and history in the operator dashboard. Gorgias raises a ticket where Pure Chat keeps a conversation.

  2. 02

    What the seat buys

    GorgiasGorgias

    There are no seats: $60 buys 300 tickets a month for any number of agents, and about $0.40 a ticket past that. $60 for five people, against $52 on Pure Chat.

    Pure ChatPure Chat

    $39 buys four operators on one site; PRO at $79 buys ten operators on unlimited sites, extras $8 to $13 each. $52 for five people, against $60 on Gorgias.

  3. 03

    How the AI is billed

    GorgiasGorgias

    AI Agent is about $1 per resolved conversation, and each resolution also counts as a ticket. Pure Chat has no AI to bill (none) instead.

    Pure ChatPure Chat

    No AI agent or copilot; canned responses and triggers only. Gorgias meters AI (about $1 per resolution) above the seats instead.

  4. 04

    Channels in the price

    GorgiasGorgias

    Email, chat, Messenger, Instagram, WhatsApp and SMS, with the store's order data in every one. email, WhatsApp and Instagram are here and not on Pure Chat.

    Pure ChatPure Chat

    Website chat only; no email, WhatsApp, Instagram or Telegram. Gorgias adds email, WhatsApp and Instagram, which Pure Chat lacks.

  5. 05

    Beyond the inbox

    GorgiasGorgias

    Revenue reporting, order actions, convert campaigns and deep Shopify, BigCommerce and Magento apps. Pure Chat is a live chat software instead.

    Pure ChatPure Chat

    Visitor tracking, transcripts and mobile apps. Gorgias is an ecommerce help desk instead.

  6. 06

    Time to the first reply

    GorgiasGorgias

    Hours for a Shopify store: install the app, connect the mailbox, turn on the macros. Pure Chat is minutes.

    Pure ChatPure Chat

    Minutes: paste the widget. Gorgias is hours for a Shopify store.

Sources: Gorgias pricing · Pure Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Gorgias ticket view: the customer thread with the Shopify order and actions on the right
GorgiasGorgias. The Gorgias ticket view: the customer thread with the Shopify order and actions on the right
The Pure Chat dashboard: the visitor list and an open chat
Pure ChatPure Chat. The Pure Chat dashboard: the visitor list and an open chat

Pricing references: Gorgias pricing page (recorded 2026-09-06; needs verification); Pure Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Gorgias, Pure Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureGorgiasGorgiasPure ChatPure ChatSellio

Pricing

Pricing model
Per ticket volume; AI per resolution on top.
Per month with operator packs
Per workspace; seats and channels are plan limits
Free plan
Trial only.
None; 30-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat widget.
The whole product
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Yes.
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Yes.
Not offered
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Yes, including comments.
Not offered
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Agent with Shopify actions.
None
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
About $1 per resolution, plus the ticket.
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to agents.
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticket-first.
Chats only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules and macros.
Triggers only
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Support and revenue stats.
Chat reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Gorgias if

  • You sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket.
  • Ticket volume is low and steady, so paying by ticket beats paying by seat.
  • You need email, WhatsApp and Instagram in the price, which Pure Chat does not include outright.
  • You need a ticket queue, which Pure Chat does not have.

Pick Pure Chat if

  • You want cheap chat for a small team on one site with no AI.
  • Operator packs suit you better than per-agent pricing.
  • Five people cost $8 a month less than on Gorgias ($52 against $60), before AI.
  • Time to the first reply is minutes here and hours for a Shopify store on Gorgias.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $60 a month on Gorgias against $52 on Pure Chat for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Gorgias meters AI (about $1 per resolution) above the seats, Pure Chat has no AI to bill (none), and Sellio stops at the cap you set.
  • You need Telegram and native Windows and macOS apps, which neither Gorgias nor Pure Chat includes.

What two, five and ten people pay

Gorgias: $60 a month for five (300 tickets a month, any number of agents); it does not print a per-seat rate to extend to two or ten. Pure Chat: $52 a month for five ($39 for 4 operators plus $13 for the fifth); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $15 less than Gorgias and $7 less than Pure Chat for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Gorgias is an ecommerce help desk built around Shopify orders; Pure Chat is a live chat software built around a chat widget for small sites. Neither has a free plan: Gorgias offers a free trial, Pure Chat a 30-day trial of PRO. Gorgias and Pure Chat both include website chat in the price; only Gorgias has email, WhatsApp and Instagram. Neither Gorgias nor Pure Chat includes Telegram outright. Gorgias meters AI (about $1 per resolution) above the seats; Pure Chat has no AI to bill (none). Gorgias has tickets and Pure Chat does not, and neither Gorgias nor Pure Chat ships a desktop app. Gorgias is hours for a Shopify store; Pure Chat is minutes.

What each price leaves out

Gorgias: AI Agent about $0.90 to $1.00 per resolved conversation on top of the plan; extra tickets about $0.36 to $0.40 each. Pure Chat: No AI agent. Beside Gorgias's about $1 per resolution and Pure Chat's none, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Gorgias does not print the figures above in a form a fetch can read (Per ticket volume, not per agent. Gorgias renders its table in the browser, so these figures were confirmed from published summaries; check the vendor page.), so they are marked unverified here beside Pure Chat's, and Gorgias's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    GorgiasGorgiasSee vendorNot quoted
    Pure ChatPure ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    GorgiasGorgias · Free trial offered
    Pure ChatPure Chat · 30-day trial of PRO
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Gorgias vs Pure Chat: the questions people ask

Gorgias is an ecommerce help desk built around Shopify orders; Pure Chat is a live chat software built around a chat widget for small sites. Gorgias has tickets and Pure Chat does not, and neither Gorgias nor Pure Chat ships a desktop app.

  • Entry plan: Gorgias $10/mo (Starter: 50 tickets); Pure Chat $39/mo (Growth: 4 operators, 1 site).
  • Chat in the price: Gorgias $60/mo (Basic: 300 tickets, any agents); Pure Chat $39/mo (the whole product is chat).
  • Sellio puts every channel in one inbox: Telegram, which neither Gorgias nor Pure Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Gorgias and Pure Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

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