UserlikeFacebook ChatUserlike vs Facebook Chat

Userlike vs Facebook Chat: $475 apart for five people

A customer messaging platform against a Meta Business Suite inbox: Facebook Chat is $475 a month cheaper for five people. Where Userlike and Facebook Chat split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Userlike if you are in Europe and want a German-hosted messenger with WhatsApp campaigns. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $475 a month cheaper than Userlike ($475 a month on Userlike against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. Userlike and Facebook Chat both include Instagram in the price; only Userlike has website chat, WhatsApp and Telegram. Neither Userlike nor Facebook Chat includes email outright. For a team of two to ten weighing Userlike against Facebook Chat, the third option below puts chat and tickets at one workspace price.

At a glanceUserlikeUserlikeFacebook ChatFacebook Chat
Built aroundThe website messenger · now Lime ConnectMessenger and Instagram DMs · free with a Page
Entry plan$0 · Free: 1 seat, 200 conversations$0 · with a Facebook Page
Chat in the priceAbout $95/seat/mo · Pro, three-seat minimum, yearlyNone · the website Chat Plugin was retired in 2024
AI agentFrom about $108/mo · AI Agent, 100 conversationsNone to buy · instant replies and FAQs
Copilot for agentsAbout $21/seat/mo · AI CopilotMeta AI drafts · for some businesses
Free planYes · 1 seat, website onlyYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    UserlikeUserlike

    As a message in the website messenger, or from WhatsApp, in one message center. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Userlike has no ticket queue either.

  2. 02

    What the seat buys

    UserlikeUserlike

    The free plan is one seat on the website; Pro is priced per seat in euros (about $95) with a three-seat minimum. $475 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $475 on Userlike.

  3. 03

    How the AI is billed

    UserlikeUserlike

    The AI Agent starts around $108 a month for 100 conversations; the AI Copilot is about $21 per seat. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Userlike meters AI (from about $108/mo) above the seats instead.

  4. 04

    Channels in the price

    UserlikeUserlike

    Website messenger, WhatsApp, Messenger, Instagram, Telegram, SMS and email on Pro. website chat, WhatsApp and Telegram are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Userlike adds website chat, WhatsApp and Telegram, which Facebook Chat lacks.

  5. 05

    Beyond the inbox

    UserlikeUserlike

    Live translation, video calls and WhatsApp campaigns; a German company under Lime Technologies. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Userlike is a customer messaging platform instead.

  6. 06

    Time to the first reply

    UserlikeUserlike

    An hour: paste the messenger, connect WhatsApp through their onboarding. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Userlike is an hour.

Sources: Userlike pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Userlike message center: the conversation list with channel badges and the chat
UserlikeUserlike. The Userlike message center: the conversation list with channel badges and the chat
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Userlike pricing page (recorded 2026-09-13); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Userlike, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureUserlikeUserlikeFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Per seat in euros; three-seat minimum
Free
Per workspace; seats and channels are plan limits
Free plan
1 seat, 200 conversations
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Pro
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Pro
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Pro
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Pro
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Agent add-on
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From about $108 a month
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to an agent
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Workflows add-on
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Pro
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Userlike if

  • You are in Europe and want a German-hosted messenger with WhatsApp campaigns.
  • Telegram and Instagram must be in the same inbox.
  • You need website chat, WhatsApp and Telegram in the price, which Facebook Chat does not include outright.
  • You want an AI agent at all; Facebook Chat has none to buy.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $475 a month less than on Userlike ($0 against $475), before AI.
  • Time to the first reply is none here and an hour on Userlike.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $475 a month on Userlike against $0 on Facebook Chat for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Userlike meters AI (from about $108/mo) above the seats, Facebook Chat has no AI to bill (none to buy), and Sellio stops at the cap you set.
  • You need native Windows and macOS apps and tickets raised from a chat, which neither Userlike nor Facebook Chat includes.

What two, five and ten people pay

Userlike: $475 a month for five (5 seats × about $95, billed yearly); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $430 less than Userlike and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Userlike is a customer messaging platform built around the website messenger; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: Userlike's is 1 seat, website only, Facebook Chat's is the whole inbox is free. Userlike and Facebook Chat both include Instagram in the price; only Userlike has website chat, WhatsApp and Telegram. Neither Userlike nor Facebook Chat includes email outright. Userlike meters AI (from about $108/mo) above the seats; Facebook Chat has no AI to bill (none to buy). Neither Userlike nor Facebook Chat has a ticket queue, and neither Userlike nor Facebook Chat ships a desktop app. Userlike is an hour; Facebook Chat is none.

What each price leaves out

Userlike: AI Agent from about $108 a month for 100 conversations; AI Copilot about $21 per seat. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Userlike's from about $108/mo and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    UserlikeUserlikeSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    UserlikeUserlike · 14-day trial of Pro
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Userlike vs Facebook Chat: the questions people ask

Userlike is a customer messaging platform built around the website messenger; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Neither Userlike nor Facebook Chat has a ticket queue, and neither Userlike nor Facebook Chat ships a desktop app.

  • Entry plan: Userlike $0 (Free: 1 seat, 200 conversations); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Userlike About $95/seat/mo (Pro, three-seat minimum, yearly); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio's inbox: email, which neither Userlike nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Userlike and Facebook Chat on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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