TidioBrevo (Sendinblue)Tidio vs Brevo (Sendinblue)

Tidio vs Brevo (Sendinblue): $26 apart for five people

A live chat and AI for small business against a marketing platform with a chat inbox: Tidio is $26 a month cheaper for five people. What decides between Tidio and Brevo (Sendinblue), and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Tidio if you run a Shopify or WordPress store and want a bot answering FAQs by tonight. Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. For five people, Tidio is $26 a month cheaper than Brevo (Sendinblue) ($49 or more a month on Tidio against $75 on Brevo (Sendinblue)), before AI. Sellio Mini is $45, $4 under Tidio. Tidio and Brevo (Sendinblue) both include website chat, WhatsApp and Instagram in the price; only Tidio has email. Neither Tidio nor Brevo (Sendinblue) includes Telegram outright. A team of two to ten choosing between Tidio and Brevo (Sendinblue) for chat and tickets at one price has a third option below.

At a glanceTidioTidioBrevo (Sendinblue)Brevo (Sendinblue)
Built aroundThe chat widget and Lyro · billed by conversations, not seatsEmail campaigns · Conversations is a module
Entry plan$24.17/mo · Starter: 100 conversations$0 · Conversations Free: 1 seat
Chat in the priceFrom $49.17/mo · Growth: 250+ conversationsAbout $15/seat/mo · Conversations Pro
AI agentLyro from $32.50/mo · 50 conversationsAura AI · drafts and summaries, no per-use price
Copilot for agentsIncluded · reply assistantAura AI
Free planYes · 50 conversations a monthYes · one seat, one channel

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    TidioTidio

    As a chat in the widget, often answered first by the Lyro bot; a busy month counts against the conversation cap. Brevo (Sendinblue) has no ticket queue either.

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Tidio has no ticket queue either.

  2. 02

    What the seat buys

    TidioTidio

    Ten seats are included; what you pay for is conversations, from 100 on Starter to 250 or more on Growth. $49 for five people, against $75 on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $49 on Tidio.

  3. 03

    How the AI is billed

    TidioTidio

    Lyro is bought in packs: from $32.50 a month for 50 conversations, on top of the plan. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Tidio meters AI (Lyro from $32.50/mo) above the seats as well.

  4. 04

    Channels in the price

    TidioTidio

    Website chat, Messenger, Instagram, WhatsApp and email, with native Shopify and WordPress apps. email is here and not on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. Tidio adds email, which Brevo (Sendinblue) lacks.

  5. 05

    Beyond the inbox

    TidioTidio

    Flows, the visual bot builder, and email campaigns for small ecommerce teams. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Tidio is a live chat and AI for small business instead.

  6. 06

    Time to the first reply

    TidioTidio

    An hour: install the app on Shopify or WordPress and switch on Lyro. Brevo (Sendinblue) is an afternoon.

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Tidio is an hour.

Sources: Tidio pricing · Brevo (Sendinblue) pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
TidioTidio. The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history

Pricing references: Tidio pricing page (recorded 2026-09-06); Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Tidio, Brevo (Sendinblue) and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureTidioTidioBrevo (Sendinblue)Brevo (Sendinblue)Sellio

Pricing

Pricing model
By billable conversations; AI by conversation packs.
Per seat for the inbox; by volume for campaigns
Per workspace; seats and channels are plan limits
Free plan
50 conversations a month, 10 seats.
One seat, one channel
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Yes.
Widget included
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Paid plans.
Campaign replies, not a ticket queue
From Mini: forward your support address; reply from the thread
WhatsApp
Paid plans.
In Conversations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Paid plans.
In Conversations
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Lyro, trained on your site and FAQs.
Chatbot scenarios; Aura AI drafts
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $32.50/mo for 50 conversations.
Inside the plan
Metered from an included credit, with caps you set
AI hands off to a person
Lyro hands to an operator.
Scenario hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticketing on paid plans, email-style.
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Flows, visitor-count limited.
Marketing automation, not support rules
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Growth and up.
Campaign reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Desktop apps available.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Tidio if

  • You run a Shopify or WordPress store and want a bot answering FAQs by tonight.
  • Conversation volume is small enough that paying by conversation is cheaper than seats.
  • Five people cost $26 a month less than on Brevo (Sendinblue) ($49 against $75), before AI.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Time to the first reply is an afternoon here and an hour on Tidio.
  • Its pricing model suits you better than Tidio's: conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $49 or more a month on Tidio against $75 on Brevo (Sendinblue) for five people, including each product's limits.
  • The AI invoice should be known in advance: Tidio meters AI (Lyro from $32.50/mo) above the seats and Brevo (Sendinblue) meters AI (Aura AI) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and tickets raised from a chat, which neither Tidio nor Brevo (Sendinblue) includes.

What two, five and ten people pay

Tidio: $49+ a month for five (from $49.17 for 250 conversations; seats are not the limit); it does not print a per-seat rate to extend to two or ten. Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $4 less than Tidio and $30 less than Brevo (Sendinblue) for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Tidio is a live chat and AI for small business built around the chat widget and Lyro; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Both have a free plan: Tidio's is 50 conversations a month, Brevo (Sendinblue)'s is one seat, one channel. Tidio and Brevo (Sendinblue) both include website chat, WhatsApp and Instagram in the price; only Tidio has email. Neither Tidio nor Brevo (Sendinblue) includes Telegram outright. Tidio (Lyro from $32.50/mo) and Brevo (Sendinblue) (Aura AI) both meter AI above the seats. Neither Tidio nor Brevo (Sendinblue) has a ticket queue, and only Tidio ships desktop apps. Tidio is an hour; Brevo (Sendinblue) is an afternoon.

What each price leaves out

Tidio: Lyro AI from $32.50 a month for 50 conversations, sold separately or bundled. Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Beside Tidio's Lyro from $32.50/mo and Brevo (Sendinblue)'s Aura AI, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Tidio's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    TidioTidioSee vendorNot quoted
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    TidioTidio · 7-day trial
    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Tidio vs Brevo (Sendinblue): the questions people ask

Tidio is a live chat and AI for small business built around the chat widget and Lyro; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns.

  • Entry plan: Tidio $24.17/mo (Starter: 100 conversations); Brevo (Sendinblue) $0 (Conversations Free: 1 seat).
  • Chat in the price: Tidio From $49.17/mo (Growth: 250+ conversations); Brevo (Sendinblue) About $15/seat/mo (Conversations Pro).
  • Sellio: Telegram, which neither Tidio nor Brevo (Sendinblue) has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Tidio and Brevo (Sendinblue) rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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