TidioHubSpot Service HubTidio vs HubSpot Service Hub

Tidio vs HubSpot Service Hub: five seats for $49 or $75

A live chat and AI for small business against a CRM-based help desk: Tidio is $26 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Tidio if you run a Shopify or WordPress store and want a bot answering FAQs by tonight. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. For five people, Tidio is $26 a month cheaper than HubSpot Service Hub ($49 or more a month on Tidio against $75 on HubSpot Service Hub), before AI. Sellio Mini, at $45 for the workspace, is $4 under Tidio. Tidio and HubSpot Service Hub both include website chat and email in the price; only Tidio has WhatsApp and Instagram. Neither Tidio nor HubSpot Service Hub includes Telegram outright. Below, a third option for a team of two to ten that wants what Tidio and HubSpot Service Hub sell here at one price.

At a glanceTidioTidioHubSpot Service HubHubSpot Service Hub
Built aroundThe chat widget and Lyro · billed by conversations, not seatsThe CRM record · help desk on top of HubSpot
Entry plan$24.17/mo · Starter: 100 conversations$15/seat/mo · Starter, yearly
Chat in the priceFrom $49.17/mo · Growth: 250+ conversations$0 · Free tools: chat with HubSpot branding
AI agentLyro from $32.50/mo · 50 conversations$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsIncluded · reply assistantBreeze · in the plans
Free planYes · 50 conversations a monthYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    TidioTidio

    As a chat in the widget, often answered first by the Lyro bot; a busy month counts against the conversation cap. HubSpot Service Hub raises a ticket where Tidio keeps a conversation.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Tidio has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    TidioTidio

    Ten seats are included; what you pay for is conversations, from 100 on Starter to 250 or more on Growth. $49 for five people, against $75 on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $49 on Tidio.

  3. 03

    How the AI is billed

    TidioTidio

    Lyro is bought in packs: from $32.50 a month for 50 conversations, on top of the plan. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Tidio meters AI (Lyro from $32.50/mo) above the seats as well.

  4. 04

    Channels in the price

    TidioTidio

    Website chat, Messenger, Instagram, WhatsApp and email, with native Shopify and WordPress apps. WhatsApp and Instagram are here and not on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. Tidio adds WhatsApp and Instagram, which HubSpot Service Hub lacks.

  5. 05

    Beyond the inbox

    TidioTidio

    Flows, the visual bot builder, and email campaigns for small ecommerce teams. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Tidio is a live chat and AI for small business instead.

  6. 06

    Time to the first reply

    TidioTidio

    An hour: install the app on Shopify or WordPress and switch on Lyro. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Tidio is an hour.

Sources: Tidio pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
TidioTidio. The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

Pricing references: Tidio pricing page (recorded 2026-09-06); HubSpot Service Hub pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Tidio, HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureTidioTidioHubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
By billable conversations; AI by conversation packs.
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
50 conversations a month, 10 seats.
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Yes.
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Paid plans.
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Paid plans.
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Paid plans.
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered.
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Lyro, trained on your site and FAQs.
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $32.50/mo for 50 conversations.
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Lyro hands to an operator.
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticketing on paid plans, email-style.
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Flows, visitor-count limited.
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Growth and up.
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Desktop apps available.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Tidio if

  • You run a Shopify or WordPress store and want a bot answering FAQs by tonight.
  • Conversation volume is small enough that paying by conversation is cheaper than seats.
  • Five people cost $26 a month less than on HubSpot Service Hub ($49 against $75), before AI.
  • You need WhatsApp and Instagram in the price, which HubSpot Service Hub does not include outright.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You need a ticket queue, which Tidio does not have.
  • Time to the first reply is an afternoon on Starter here and an hour on Tidio.

The third option: Sellio

  • You are two to ten people on Tidio or HubSpot Service Hub who answer chat, messaging and email, and want to compare workspace pricing with $49 or more a month on Tidio against $75 on HubSpot Service Hub for five people.
  • You want the AI bill known before the month starts: Tidio meters AI (Lyro from $32.50/mo) above the seats, HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats; Sellio includes a credit and lets you cap it.
  • You need Telegram, which neither Tidio nor HubSpot Service Hub includes.

What two, five and ten people pay

Tidio: $49+ a month for five (from $49.17 for 250 conversations; seats are not the limit); it does not print a per-seat rate to extend to two or ten. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $4 less than Tidio and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

Tidio is a live chat and AI for small business built around the chat widget and Lyro; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Both have a free plan: Tidio's is 50 conversations a month, HubSpot Service Hub's is 2 users, branded chat. Tidio and HubSpot Service Hub both include website chat and email in the price; only Tidio has WhatsApp and Instagram. Neither Tidio nor HubSpot Service Hub includes Telegram outright. Tidio (Lyro from $32.50/mo) and HubSpot Service Hub ($9 per 1,000 credits) both meter AI above the seats. HubSpot Service Hub has tickets and Tidio does not, and only Tidio ships desktop apps. Tidio is an hour; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

Tidio: Lyro AI from $32.50 a month for 50 conversations, sold separately or bundled. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside Tidio's Lyro from $32.50/mo and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    TidioTidioSee vendorNot quoted
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    TidioTidio · 7-day trial
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Tidio vs HubSpot Service Hub: the questions people ask

Tidio is a live chat and AI for small business built around the chat widget and Lyro; HubSpot Service Hub is a CRM-based help desk built around the CRM record. HubSpot Service Hub has tickets and Tidio does not, and only Tidio ships desktop apps.

  • Entry plan: Tidio $24.17/mo (Starter: 100 conversations); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: Tidio From $49.17/mo (Growth: 250+ conversations); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio: Telegram, which neither Tidio nor HubSpot Service Hub has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Tidio and HubSpot Service Hub rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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