SmartsuppFacebook ChatSmartsupp vs Facebook Chat

Smartsupp vs Facebook Chat: $83 or $0 for five people

A live chat and chatbot for ecommerce against a Meta Business Suite inbox: Facebook Chat is $83 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Smartsupp if you are a small European store and want chat, Messenger and WhatsApp in one package. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $83 a month cheaper than Smartsupp ($83 a month on Smartsupp against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. Smartsupp and Facebook Chat share no channel in the base price; only Smartsupp has website chat and WhatsApp; only Facebook Chat has Instagram. Neither Smartsupp nor Facebook Chat includes email and Telegram outright. Below, a third option for a team of two to ten that wants what Smartsupp and Facebook Chat sell here at one price.

At a glanceSmartsuppSmartsuppFacebook ChatFacebook Chat
Built aroundChat with visitor recordings · packages, not seatsMessenger and Instagram DMs · free with a Page
Entry plan$17/mo · Solo: 1 agent, yearly$0 · with a Facebook Page
Chat in the price$0 · Free: 1 agent, 25 conversationsNone · the website Chat Plugin was retired in 2024
AI agent$16 per 100 conversations · Mira AI, yearlyNone to buy · instant replies and FAQs
Copilot for agentsIncluded · AI reply assistant on paid plansMeta AI drafts · for some businesses
Free planYes · 1 agent, 25 conversations a monthYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    SmartsuppSmartsupp

    As a chat in the widget, with a recording of the visitor's session you can replay. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Smartsupp has no ticket queue either.

  2. 02

    What the seat buys

    SmartsuppSmartsupp

    Packages, not seats: Solo is one agent at $17, Plus three at $25, Expert five or more at $83. $83 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $83 on Smartsupp.

  3. 03

    How the AI is billed

    SmartsuppSmartsupp

    Mira, the AI agent, is $16 per 100 conversations a month on yearly billing, bought in packs. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Smartsupp meters AI ($16 per 100 conversations) above the seats instead.

  4. 04

    Channels in the price

    SmartsuppSmartsupp

    Website chat, Messenger and WhatsApp on every plan, email on paid plans; no Instagram or Telegram. website chat and WhatsApp are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on Smartsupp.

  5. 05

    Beyond the inbox

    SmartsuppSmartsupp

    Visitor recordings, automated messages and a Shoptet and Shopify presence in Europe. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Smartsupp is a live chat and chatbot for ecommerce instead.

  6. 06

    Time to the first reply

    SmartsuppSmartsupp

    Minutes: paste the widget or install the ecommerce app. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Smartsupp is minutes.

Sources: Smartsupp pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Smartsupp dashboard: the chat with the visitor's session recording beside it
SmartsuppSmartsupp. The Smartsupp dashboard: the chat with the visitor's session recording beside it
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Smartsupp pricing page (recorded 2026-09-13); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Smartsupp, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureSmartsuppSmartsuppFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Packages with agents included
Free
Per workspace; seats and channels are plan limits
Free plan
1 agent, 25 conversations
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Paid plans
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
All plans
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not offered
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Mira
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
$16 per 100 conversations
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to an agent
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Chats only
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Automated messages; workflows on Plus
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Chat statistics
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Smartsupp if

  • You are a small European store and want chat, Messenger and WhatsApp in one package.
  • Session recordings beside the chat help you sell.
  • You need website chat and WhatsApp in the price, which Facebook Chat does not include outright.
  • You want an AI agent at all; Facebook Chat has none to buy.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $83 a month less than on Smartsupp ($0 against $83), before AI.
  • You need Instagram in the price, which Smartsupp does not include outright.

The third option: Sellio

  • You are two to ten people on Smartsupp or Facebook Chat who answer chat, messaging and email, and want to compare workspace pricing with $83 a month on Smartsupp against $0 on Facebook Chat for five people.
  • You want the AI bill known before the month starts: Smartsupp meters AI ($16 per 100 conversations) above the seats, Facebook Chat has no AI to bill (none to buy); Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Smartsupp nor Facebook Chat includes.

What two, five and ten people pay

Smartsupp: $83 a month for five ($83 for the package with five agents); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $38 less than Smartsupp and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Smartsupp is a live chat and chatbot for ecommerce built around chat with visitor recordings; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: Smartsupp's is 1 agent, 25 conversations a month, Facebook Chat's is the whole inbox is free. Smartsupp and Facebook Chat share no channel in the base price; only Smartsupp has website chat and WhatsApp; only Facebook Chat has Instagram. Neither Smartsupp nor Facebook Chat includes email and Telegram outright. Smartsupp meters AI ($16 per 100 conversations) above the seats; Facebook Chat has no AI to bill (none to buy). Neither Smartsupp nor Facebook Chat has a ticket queue, and neither Smartsupp nor Facebook Chat ships a desktop app. Smartsupp is minutes; Facebook Chat is none.

What each price leaves out

Smartsupp: Mira AI $16 per 100 conversations a month on yearly billing; AI reply assistant included on paid plans. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Smartsupp's $16 per 100 conversations and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    SmartsuppSmartsuppSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    SmartsuppSmartsupp · 14-day trial of the paid plans
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Smartsupp vs Facebook Chat: the questions people ask

Smartsupp is a live chat and chatbot for ecommerce built around chat with visitor recordings; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs.

  • Entry plan: Smartsupp $17/mo (Solo: 1 agent, yearly); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Smartsupp $0 (Free: 1 agent, 25 conversations); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio puts every channel in one inbox: email and Telegram, which neither Smartsupp nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Smartsupp and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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