Brevo (Sendinblue)Shopify InboxBrevo (Sendinblue) vs Shopify Inbox

Brevo (Sendinblue) vs Shopify Inbox: email and Telegram and the price of five seats

A marketing platform with a chat inbox against a free chat for Shopify stores: Shopify Inbox is $75 a month cheaper for five people. What decides between Brevo (Sendinblue) and Shopify Inbox, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Shopify Inbox if you run a Shopify store and want free chat with the cart in view. For five people, Shopify Inbox is $75 a month cheaper than Brevo (Sendinblue) ($75 a month on Brevo (Sendinblue) against $0 on Shopify Inbox), before AI. Sellio Mini is $45, which only Shopify Inbox's figure comes under. Brevo (Sendinblue) and Shopify Inbox both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram. Neither Brevo (Sendinblue) nor Shopify Inbox includes email and Telegram outright. A team of two to ten choosing between Brevo (Sendinblue) and Shopify Inbox for chat and tickets at one price has a third option below.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)Shopify InboxShopify Inbox
Built aroundEmail campaigns · Conversations is a moduleThe storefront chat · free with a Shopify plan
Entry plan$0 · Conversations Free: 1 seat$0 · with any Shopify plan
Chat in the priceAbout $15/seat/mo · Conversations Pro$0 · storefront and Shop app
AI agentAura AI · drafts and summaries, no per-use priceIncluded · AI chat from the catalog and policies
Copilot for agentsAura AIIncluded · suggested replies
Free planYes · one seat, one channelYes · the app is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Shopify Inbox has no ticket queue either.

    Shopify InboxShopify Inbox

    As a chat on the storefront or in the Shop app, with the cart and orders beside it. Brevo (Sendinblue) has no ticket queue either.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $0 on Shopify Inbox.

    Shopify InboxShopify Inbox

    There is no seat price; staff are limited by the Shopify plan's staff accounts. $0 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Shopify Inbox folds AI (included) into the plan instead.

    Shopify InboxShopify Inbox

    The AI chat learns the catalog and policies and is included; there is nothing to meter. Brevo (Sendinblue) meters AI (Aura AI) above the seats instead.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. WhatsApp and Instagram are here and not on Shopify Inbox.

    Shopify InboxShopify Inbox

    Storefront chat and the Shop app; no email, WhatsApp, Instagram or Telegram in the inbox. Brevo (Sendinblue) adds WhatsApp and Instagram, which Shopify Inbox lacks.

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Shopify Inbox is a free chat for Shopify stores instead.

    Shopify InboxShopify Inbox

    Product recommendations, discount codes and order updates inside the chat. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Shopify Inbox is minutes.

    Shopify InboxShopify Inbox

    Minutes: install the app from the Shopify admin. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Shopify Inbox pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Shopify Inbox conversation: the chat with the customer's cart and orders on the side
Shopify InboxShopify Inbox. The Shopify Inbox conversation: the chat with the customer's cart and orders on the side

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Shopify Inbox pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Shopify Inbox and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)Shopify InboxShopify InboxSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Free with Shopify
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
The whole app
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
Storefront and Shop app
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Not offered
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
No longer connected
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Learns the catalog
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
Included
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Hands to staff
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Chats only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Instant answers, greetings
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Assisted orders
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Admin and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • You need WhatsApp and Instagram in the price, which Shopify Inbox does not include outright.
  • Time to the first reply is an afternoon here and minutes on Shopify Inbox.

Pick Shopify Inbox if

  • You run a Shopify store and want free chat with the cart in view.
  • One channel is enough and you do not need tickets.
  • Five people cost $75 a month less than on Brevo (Sendinblue) ($0 against $75), before AI.
  • You want the AI in the seat price (included) rather than Brevo (Sendinblue)'s meter at Aura AI.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $75 a month on Brevo (Sendinblue) against $0 on Shopify Inbox for five people, including each product's limits.
  • The AI invoice should be known in advance: Brevo (Sendinblue) meters AI (Aura AI) above the seats and Shopify Inbox folds AI (included) into the plan, where Sellio's credit is included and capped by you.
  • You need Telegram and native Windows and macOS apps, which neither Brevo (Sendinblue) nor Shopify Inbox includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Shopify Inbox: $0 a month for five (free; five staff need the Shopify plan that allows them); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and more than Shopify Inbox's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Shopify Inbox is a free chat for Shopify stores built around the storefront chat. Both have a free plan: Brevo (Sendinblue)'s is one seat, one channel, Shopify Inbox's is the app is free. Brevo (Sendinblue) and Shopify Inbox both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram. Neither Brevo (Sendinblue) nor Shopify Inbox includes email and Telegram outright. Brevo (Sendinblue) meters AI (Aura AI) above the seats; Shopify Inbox folds AI (included) into the plan. Neither Brevo (Sendinblue) nor Shopify Inbox has a ticket queue, and neither Brevo (Sendinblue) nor Shopify Inbox ships a desktop app. Brevo (Sendinblue) is an afternoon; Shopify Inbox is minutes.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Shopify Inbox: AI chat and suggested replies included. Beside Brevo (Sendinblue)'s Aura AI and Shopify Inbox's included, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Shopify Inbox's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Shopify InboxShopify InboxSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Shopify InboxShopify Inbox · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Shopify Inbox: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Shopify Inbox is a free chat for Shopify stores built around the storefront chat.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Shopify Inbox $0 (with any Shopify plan).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Shopify Inbox $0 (storefront and Shop app).
  • Sellio puts every channel in one inbox: email and Telegram, which neither Brevo (Sendinblue) nor Shopify Inbox has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Brevo (Sendinblue) and Shopify Inbox rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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