Brevo (Sendinblue)HubSpot Service HubBrevo (Sendinblue) vs HubSpot Service Hub

Brevo (Sendinblue) vs HubSpot Service Hub: the same $75 for five people, compared

A marketing platform with a chat inbox against a CRM-based help desk: five people cost the same on both. Where Brevo (Sendinblue) and HubSpot Service Hub split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. Five people cost the same on Brevo (Sendinblue) and HubSpot Service Hub, $75 a month before AI; Sellio Mini is $45, $30 less. Brevo (Sendinblue) and HubSpot Service Hub both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram; only HubSpot Service Hub has email. Neither Brevo (Sendinblue) nor HubSpot Service Hub includes Telegram outright. For a team of two to ten weighing Brevo (Sendinblue) against HubSpot Service Hub, the third option below puts chat and tickets at one workspace price.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)HubSpot Service HubHubSpot Service Hub
Built aroundEmail campaigns · Conversations is a moduleThe CRM record · help desk on top of HubSpot
Entry plan$0 · Conversations Free: 1 seat$15/seat/mo · Starter, yearly
Chat in the priceAbout $15/seat/mo · Conversations Pro$0 · Free tools: chat with HubSpot branding
AI agentAura AI · drafts and summaries, no per-use price$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsAura AIBreeze · in the plans
Free planYes · one seat, one channelYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. HubSpot Service Hub raises a ticket where Brevo (Sendinblue) keeps a conversation.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Brevo (Sendinblue) has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $75 on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. WhatsApp and Instagram are here and not on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. email is here and not on Brevo (Sendinblue).

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); HubSpot Service Hub pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)HubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • You need WhatsApp and Instagram in the price, which HubSpot Service Hub does not include outright.
  • Time to the first reply is an afternoon here and an afternoon on Starter on HubSpot Service Hub.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • You need a ticket queue, which Brevo (Sendinblue) does not have.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $75 a month on Brevo (Sendinblue) against $75 on HubSpot Service Hub for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Brevo (Sendinblue) meters AI (Aura AI) above the seats, HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, and Sellio stops at the cap you set.
  • You need Telegram and native Windows and macOS apps, which neither Brevo (Sendinblue) nor HubSpot Service Hub includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Both have a free plan: Brevo (Sendinblue)'s is one seat, one channel, HubSpot Service Hub's is 2 users, branded chat. Brevo (Sendinblue) and HubSpot Service Hub both include website chat in the price; only Brevo (Sendinblue) has WhatsApp and Instagram; only HubSpot Service Hub has email. Neither Brevo (Sendinblue) nor HubSpot Service Hub includes Telegram outright. Brevo (Sendinblue) (Aura AI) and HubSpot Service Hub ($9 per 1,000 credits) both meter AI above the seats. HubSpot Service Hub has tickets and Brevo (Sendinblue) does not, and neither Brevo (Sendinblue) nor HubSpot Service Hub ships a desktop app. Brevo (Sendinblue) is an afternoon; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside Brevo (Sendinblue)'s Aura AI and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside HubSpot Service Hub's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs HubSpot Service Hub: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; HubSpot Service Hub is a CRM-based help desk built around the CRM record.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio puts every channel in one inbox: Telegram, which neither Brevo (Sendinblue) nor HubSpot Service Hub has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Brevo (Sendinblue) and HubSpot Service Hub rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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