Brevo (Sendinblue)Genesys Cloud CXBrevo (Sendinblue) vs Genesys Cloud CX

Brevo (Sendinblue) vs Genesys Cloud CX: $500 apart for five people

A marketing platform with a chat inbox against a contact center platform: Brevo (Sendinblue) is $500 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

No credit card. Live in minutes.

The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Genesys Cloud CX if you run a contact center where voice, routing and workforce management come first. For five people, Brevo (Sendinblue) is $500 a month cheaper than Genesys Cloud CX ($75 a month on Brevo (Sendinblue) against $575 on Genesys Cloud CX), before AI. Sellio Mini, at $45 for the workspace, is $30 under Brevo (Sendinblue). Brevo (Sendinblue) and Genesys Cloud CX both include website chat, WhatsApp and Instagram in the price; only Genesys Cloud CX has email. Neither Brevo (Sendinblue) nor Genesys Cloud CX includes Telegram outright. Below, a third option for a team of two to ten that wants what Brevo (Sendinblue) and Genesys Cloud CX sell here at one price.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)Genesys Cloud CXGenesys Cloud CX
Built aroundEmail campaigns · Conversations is a moduleThe contact center · voice first, digital added
Entry plan$0 · Conversations Free: 1 seat$75/user/mo · CX 1: voice only
Chat in the priceAbout $15/seat/mo · Conversations Pro$115/user/mo · CX 2: adds digital channels
AI agentAura AI · drafts and summaries, no per-use priceAI tokens · 250 a month included per org
Copilot for agentsAura AIIn tokens
Free planYes · one seat, one channelNone · no printed trial

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Genesys Cloud CX has no ticket queue either.

    Genesys Cloud CXGenesys Cloud CX

    As an interaction routed by skills and queues, whether it is a call, a web message or an email. Brevo (Sendinblue) has no ticket queue either.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $575 on Genesys Cloud CX.

    Genesys Cloud CXGenesys Cloud CX

    $75 buys voice on CX 1; web messaging, email and social start on CX 2 at $115 per user. $575 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Genesys Cloud CX folds AI (AI tokens) into the plan instead.

    Genesys Cloud CXGenesys Cloud CX

    AI Experience tokens: a monthly allowance per org, then bought by usage, covering bots and agent assist. Brevo (Sendinblue) meters AI (Aura AI) above the seats instead.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. Genesys Cloud CX adds email, which Brevo (Sendinblue) lacks.

    Genesys Cloud CXGenesys Cloud CX

    Voice, web messaging, email, SMS, WhatsApp, Messenger and Instagram on the digital plans; no Telegram. email is here and not on Brevo (Sendinblue).

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Genesys Cloud CX is a contact center platform instead.

    Genesys Cloud CXGenesys Cloud CX

    Workforce management, quality, speech analytics and outbound dialing for a contact center. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Genesys Cloud CX is weeks.

    Genesys Cloud CXGenesys Cloud CX

    Weeks: a contact center rollout with routing, IVR and workforce setup. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Genesys Cloud CX pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Genesys Cloud agent workspace: the interaction queue with a web message and the customer record
Genesys Cloud CXGenesys Cloud CX. The Genesys Cloud agent workspace: the interaction queue with a web message and the customer record

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Genesys Cloud CX pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Genesys Cloud CX and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)Genesys Cloud CXGenesys Cloud CXSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Per user; AI by tokens
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
None
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
Web messaging on CX 2 and up
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
CX 2 and up
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
CX 2 and up, plus fees
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
CX 2 and up
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Teams and Slack integrations
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Bots on tokens
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
Tokens, then usage
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Routes to a queue
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Cases via work automation
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Architect flows
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Deep contact center reporting
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Desktop app
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $500 a month less than on Genesys Cloud CX ($75 against $575), before AI.
  • You want a free plan to start on; Genesys Cloud CX offers no trial.

Pick Genesys Cloud CX if

  • You run a contact center where voice, routing and workforce management come first.
  • Named, concurrent or hourly licensing matters for shift work.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • You want native desktop apps, which Brevo (Sendinblue) does not ship.

The third option: Sellio

  • You are two to ten people on Brevo (Sendinblue) or Genesys Cloud CX who answer chat, messaging and email, and want to compare workspace pricing with $75 a month on Brevo (Sendinblue) against $575 on Genesys Cloud CX for five people.
  • You want the AI bill known before the month starts: Brevo (Sendinblue) meters AI (Aura AI) above the seats, Genesys Cloud CX folds AI (AI tokens) into the plan; Sellio includes a credit and lets you cap it.
  • You need Telegram and tickets raised from a chat, which neither Brevo (Sendinblue) nor Genesys Cloud CX includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Genesys Cloud CX on CX 2: $230, $575 and $1,150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and $530 less than Genesys Cloud CX for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $1,055 under Genesys Cloud CX.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Genesys Cloud CX is a contact center platform built around the contact center. Only Brevo (Sendinblue) has a free plan (one seat, one channel); Genesys Cloud CX offers no trial. Brevo (Sendinblue) and Genesys Cloud CX both include website chat, WhatsApp and Instagram in the price; only Genesys Cloud CX has email. Neither Brevo (Sendinblue) nor Genesys Cloud CX includes Telegram outright. Brevo (Sendinblue) meters AI (Aura AI) above the seats; Genesys Cloud CX folds AI (AI tokens) into the plan. Neither Brevo (Sendinblue) nor Genesys Cloud CX has a ticket queue, and only Genesys Cloud CX ships desktop apps. Brevo (Sendinblue) is an afternoon; Genesys Cloud CX is weeks.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Genesys Cloud CX: AI Experience tokens: 250 named or 350 concurrent a month per org included, then bought by usage. Beside Brevo (Sendinblue)'s Aura AI and Genesys Cloud CX's AI tokens, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Genesys Cloud CX's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Genesys Cloud CXGenesys Cloud CXAssumed $0$0
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Genesys Cloud CXGenesys Cloud CX · None printed; contact sales
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Genesys Cloud CX: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Genesys Cloud CX is a contact center platform built around the contact center.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Genesys Cloud CX $75/user/mo (CX 1: voice only).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Genesys Cloud CX $115/user/mo (CX 2: adds digital channels).
  • Sellio's inbox: Telegram, which neither Brevo (Sendinblue) nor Genesys Cloud CX has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Brevo (Sendinblue) and Genesys Cloud CX on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

No credit card required