Brevo (Sendinblue)Facebook ChatBrevo (Sendinblue) vs Facebook Chat

Brevo (Sendinblue) vs Facebook Chat: $75 against $0 a month

A marketing platform with a chat inbox against a Meta Business Suite inbox: Facebook Chat is $75 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $75 a month cheaper than Brevo (Sendinblue) ($75 a month on Brevo (Sendinblue) against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. Brevo (Sendinblue) and Facebook Chat both include Instagram in the price; only Brevo (Sendinblue) has website chat and WhatsApp. Neither Brevo (Sendinblue) nor Facebook Chat includes email and Telegram outright. Below, a third option for a team of two to ten that wants what Brevo (Sendinblue) and Facebook Chat sell here at one price.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)Facebook ChatFacebook Chat
Built aroundEmail campaigns · Conversations is a moduleMessenger and Instagram DMs · free with a Page
Entry plan$0 · Conversations Free: 1 seat$0 · with a Facebook Page
Chat in the priceAbout $15/seat/mo · Conversations ProNone · the website Chat Plugin was retired in 2024
AI agentAura AI · drafts and summaries, no per-use priceNone to buy · instant replies and FAQs
Copilot for agentsAura AIMeta AI drafts · for some businesses
Free planYes · one seat, one channelYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Brevo (Sendinblue) has no ticket queue either.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Brevo (Sendinblue) meters AI (Aura AI) above the seats instead.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. website chat and WhatsApp are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Brevo (Sendinblue) adds website chat and WhatsApp, which Facebook Chat lacks.

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)Facebook ChatFacebook ChatSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Free
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • You need website chat and WhatsApp in the price, which Facebook Chat does not include outright.
  • You want an AI agent at all; Facebook Chat has none to buy.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $75 a month less than on Brevo (Sendinblue) ($0 against $75), before AI.
  • Time to the first reply is none here and an afternoon on Brevo (Sendinblue).

The third option: Sellio

  • You are two to ten people on Brevo (Sendinblue) or Facebook Chat who answer chat, messaging and email, and want to compare workspace pricing with $75 a month on Brevo (Sendinblue) against $0 on Facebook Chat for five people.
  • You want the AI bill known before the month starts: Brevo (Sendinblue) meters AI (Aura AI) above the seats, Facebook Chat has no AI to bill (none to buy); Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Brevo (Sendinblue) nor Facebook Chat includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: Brevo (Sendinblue)'s is one seat, one channel, Facebook Chat's is the whole inbox is free. Brevo (Sendinblue) and Facebook Chat both include Instagram in the price; only Brevo (Sendinblue) has website chat and WhatsApp. Neither Brevo (Sendinblue) nor Facebook Chat includes email and Telegram outright. Brevo (Sendinblue) meters AI (Aura AI) above the seats; Facebook Chat has no AI to bill (none to buy). Neither Brevo (Sendinblue) nor Facebook Chat has a ticket queue, and neither Brevo (Sendinblue) nor Facebook Chat ships a desktop app. Brevo (Sendinblue) is an afternoon; Facebook Chat is none.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Brevo (Sendinblue)'s Aura AI and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Facebook Chat's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Facebook Chat: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio puts every channel in one inbox: email and Telegram, which neither Brevo (Sendinblue) nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Brevo (Sendinblue) and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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