ProProfsFacebook ChatProProfs vs Facebook Chat

ProProfs vs Facebook Chat: $100 or $0 for five people

A live chat software against a Meta Business Suite inbox: Facebook Chat is $100 a month cheaper for five people. What decides between ProProfs and Facebook Chat, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick ProProfs if one person answers chat and you want every feature free. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $100 a month cheaper than ProProfs ($100 a month on ProProfs against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. ProProfs and Facebook Chat share no channel in the base price; only ProProfs has website chat; only Facebook Chat has Instagram. Neither ProProfs nor Facebook Chat includes email, WhatsApp and Telegram outright. A team of two to ten choosing between ProProfs and Facebook Chat for chat and tickets at one price has a third option below.

At a glanceProProfsProProfsFacebook ChatFacebook Chat
Built aroundThe chat widget · free for one operatorMessenger and Instagram DMs · free with a Page
Entry plan$0 · one operator, all features$0 · with a Facebook Page
Chat in the priceAbout $20/operator/mo · Team planNone · the website Chat Plugin was retired in 2024
AI agent$450/year · 2,500 AI interactions a monthNone to buy · instant replies and FAQs
Copilot for agentsIn the AI add-onMeta AI drafts · for some businesses
Free planYes · a single operatorYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    ProProfsProProfs

    As a chat in the widget, greeted by a rule or the AI add-on, with the visitor's page shown. Facebook Chat has no ticket queue either.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. ProProfs has no ticket queue either.

  2. 02

    What the seat buys

    ProProfsProProfs

    One operator is free with every feature; a team pays per operator, about $20 a month each. $100 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $100 on ProProfs.

  3. 03

    How the AI is billed

    ProProfsProProfs

    AI chat automation is $450 a year for 2,500 interactions a month, a flat add-on. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. ProProfs folds AI ($450/year) into the plan instead.

  4. 04

    Channels in the price

    ProProfsProProfs

    Website chat, with WhatsApp, Instagram and Messenger on the team plan; no Telegram. website chat is here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on ProProfs.

  5. 05

    Beyond the inbox

    ProProfsProProfs

    A help desk, a knowledge base and surveys as sibling products; a suite from $499 a month. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. ProProfs is a live chat software instead.

  6. 06

    Time to the first reply

    ProProfsProProfs

    Minutes: paste the widget. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. ProProfs is minutes.

Sources: ProProfs pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The ProProfs Chat operator view: the chat with the visitor's page and history
ProProfsProProfs. The ProProfs Chat operator view: the chat with the visitor's page and history
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: ProProfs pricing page (recorded 2026-09-13; needs verification); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

ProProfs, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureProProfsProProfsFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Per operator; AI flat
Free
Per workspace; seats and channels are plan limits
Free plan
One operator
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Separate help desk product
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Team plan
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Team plan
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI add-on
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
$450 a year flat
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to an operator
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Separate help desk product
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Greetings and routing
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Chat reports
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Windows and macOS apps
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick ProProfs if

  • One person answers chat and you want every feature free.
  • A flat yearly AI add-on beats a per-conversation meter for you.
  • You need website chat in the price, which Facebook Chat does not include outright.
  • You want native desktop apps, which Facebook Chat does not ship.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $100 a month less than on ProProfs ($0 against $100), before AI.
  • You need Instagram in the price, which ProProfs does not include outright.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $100 a month on ProProfs against $0 on Facebook Chat for five people, including each product's limits.
  • The AI invoice should be known in advance: ProProfs folds AI ($450/year) into the plan and Facebook Chat has no AI to bill (none to buy), where Sellio's credit is included and capped by you.
  • You need Telegram and tickets raised from a chat, which neither ProProfs nor Facebook Chat includes.

What two, five and ten people pay

ProProfs: $100 a month for five (5 operators × about $20); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $55 less than ProProfs and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

ProProfs is a live chat software built around the chat widget; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: ProProfs's is a single operator, Facebook Chat's is the whole inbox is free. ProProfs and Facebook Chat share no channel in the base price; only ProProfs has website chat; only Facebook Chat has Instagram. Neither ProProfs nor Facebook Chat includes email, WhatsApp and Telegram outright. ProProfs folds AI ($450/year) into the plan; Facebook Chat has no AI to bill (none to buy). Neither ProProfs nor Facebook Chat has a ticket queue, and only ProProfs ships desktop apps. ProProfs is minutes; Facebook Chat is none.

What each price leaves out

ProProfs: AI Chat Automation $450 a year for 2,500 interactions a month. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside ProProfs's $450/year and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

ProProfs does not print the figures above in a form a fetch can read (Free for one operator; the team plan is priced per operator and shown after sign-up, so its figure is from published summaries.), so they are marked unverified here beside Facebook Chat's, and ProProfs's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    ProProfsProProfsSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    ProProfsProProfs · 15-day trial of the team plan
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

ProProfs vs Facebook Chat: the questions people ask

ProProfs is a live chat software built around the chat widget; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Neither ProProfs nor Facebook Chat has a ticket queue, and only ProProfs ships desktop apps.

  • Entry plan: ProProfs $0 (one operator, all features); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: ProProfs About $20/operator/mo (Team plan); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio: email, WhatsApp and Telegram, which neither ProProfs nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the ProProfs and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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