HubSpot Service HubFacebook ChatHubSpot Service Hub vs Facebook Chat

HubSpot Service Hub vs Facebook Chat: $75 apart for five people

A CRM-based help desk against a Meta Business Suite inbox: Facebook Chat is $75 a month cheaper for five people. What decides between HubSpot Service Hub and Facebook Chat, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $75 a month cheaper than HubSpot Service Hub ($75 a month on HubSpot Service Hub against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. HubSpot Service Hub and Facebook Chat share no channel in the base price; only HubSpot Service Hub has website chat and email; only Facebook Chat has Instagram. Neither HubSpot Service Hub nor Facebook Chat includes WhatsApp and Telegram outright. A team of two to ten choosing between HubSpot Service Hub and Facebook Chat for chat and tickets at one price has a third option below.

At a glanceHubSpot Service HubHubSpot Service HubFacebook ChatFacebook Chat
Built aroundThe CRM record · help desk on top of HubSpotMessenger and Instagram DMs · free with a Page
Entry plan$15/seat/mo · Starter, yearly$0 · with a Facebook Page
Chat in the price$0 · Free tools: chat with HubSpot brandingNone · the website Chat Plugin was retired in 2024
AI agent$9 per 1,000 credits · 50 credits per resolutionNone to buy · instant replies and FAQs
Copilot for agentsBreeze · in the plansMeta AI drafts · for some businesses
Free planYes · 2 users, branded chatYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Facebook Chat has no ticket queue behind its conversations.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. HubSpot Service Hub raises a ticket where Facebook Chat keeps a conversation.

  2. 02

    What the seat buys

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $75 on HubSpot Service Hub.

  3. 03

    How the AI is billed

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats instead.

  4. 04

    Channels in the price

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. website chat and email are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on HubSpot Service Hub.

  5. 05

    Beyond the inbox

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. HubSpot Service Hub is a CRM-based help desk instead.

  6. 06

    Time to the first reply

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. HubSpot Service Hub is an afternoon on Starter.

Sources: HubSpot Service Hub pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: HubSpot Service Hub pricing page (recorded 2026-09-13); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

HubSpot Service Hub, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureHubSpot Service HubHubSpot Service HubFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Per seat; onboarding fees; AI by credits
Free
Per workspace; seats and channels are plan limits
Free plan
2 users, HubSpot branding
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Messenger only
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams notifications
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Customer Agent
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
50 credits per resolution, $9 per 1,000
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Creates a ticket
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
On the CRM record
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Professional and up
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports; advanced on Professional
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You need website chat and email in the price, which Facebook Chat does not include outright.
  • You need a ticket queue, which Facebook Chat does not have.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $75 a month less than on HubSpot Service Hub ($0 against $75), before AI.
  • You need Instagram in the price, which HubSpot Service Hub does not include outright.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $75 a month on HubSpot Service Hub against $0 on Facebook Chat for five people, including each product's limits.
  • The AI invoice should be known in advance: HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats and Facebook Chat has no AI to bill (none to buy), where Sellio's credit is included and capped by you.
  • You need Telegram and native Windows and macOS apps, which neither HubSpot Service Hub nor Facebook Chat includes.

What two, five and ten people pay

HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $30 less than HubSpot Service Hub and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Both have a free plan: HubSpot Service Hub's is 2 users, branded chat, Facebook Chat's is the whole inbox is free. HubSpot Service Hub and Facebook Chat share no channel in the base price; only HubSpot Service Hub has website chat and email; only Facebook Chat has Instagram. Neither HubSpot Service Hub nor Facebook Chat includes WhatsApp and Telegram outright. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats; Facebook Chat has no AI to bill (none to buy). HubSpot Service Hub has tickets and Facebook Chat does not, and neither HubSpot Service Hub nor Facebook Chat ships a desktop app. HubSpot Service Hub is an afternoon on Starter; Facebook Chat is none.

What each price leaves out

HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside HubSpot Service Hub's $9 per 1,000 credits and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

HubSpot Service Hub vs Facebook Chat: the questions people ask

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs.

  • Entry plan: HubSpot Service Hub $15/seat/mo (Starter, yearly); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: HubSpot Service Hub $0 (Free tools: chat with HubSpot branding); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio puts every channel in one inbox: WhatsApp and Telegram, which neither HubSpot Service Hub nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the HubSpot Service Hub and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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