HelpshiftFacebook ChatHelpshift vs Facebook Chat

Helpshift vs Facebook Chat: two ways of billing the AI agent

An in-app support for games and apps against a Meta Business Suite inbox: one prints a price and one quotes. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Helpshift if you ship a mobile game or app and want support inside it with device data attached. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people it is a quote on Helpshift, and $0 a month on Facebook Chat, before AI; Sellio Mini is $45 for the workspace. Helpshift and Facebook Chat share no channel in the base price; only Helpshift has website chat, email and WhatsApp; only Facebook Chat has Instagram. Neither Helpshift nor Facebook Chat includes Telegram outright. Below, a third option for a team of two to ten that wants what Helpshift and Facebook Chat sell here at one price.

At a glanceHelpshiftHelpshiftFacebook ChatFacebook Chat
Built aroundIn-app support for games · SDK firstMessenger and Instagram DMs · free with a Page
Entry planQuote · priced by interaction volume$0 · with a Facebook Page
Chat in the priceQuote · in-app and webNone · the website Chat Plugin was retired in 2024
AI agentIn the quote · AI agents by volumeNone to buy · instant replies and FAQs
Copilot for agentsIn the quoteMeta AI drafts · for some businesses
Free planNone · request pricingYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    HelpshiftHelpshift

    As an issue raised inside the game or app through the SDK, with device and player data attached. Facebook Chat has no ticket queue behind its conversations.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Helpshift raises a ticket where Facebook Chat keeps a conversation.

  2. 02

    What the seat buys

    HelpshiftHelpshift

    There is no seat price; the quote is built from interaction volume, solutions and regions. No figure for five people here; Facebook Chat prints $0.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people; Helpshift prints no figure to set beside it.

  3. 03

    How the AI is billed

    HelpshiftHelpshift

    AI agents are part of the modular quote, priced by the volume they handle. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Helpshift meters AI (in the quote) above the seats instead.

  4. 04

    Channels in the price

    HelpshiftHelpshift

    In-app, web, email, WhatsApp and Discord; no Instagram or Telegram. website chat, email and WhatsApp are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Instagram is here and not on Helpshift.

  5. 05

    Beyond the inbox

    HelpshiftHelpshift

    Player engagement, trust and safety, community, and outsourced human support. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Helpshift is an in-app support for games and apps instead.

  6. 06

    Time to the first reply

    HelpshiftHelpshift

    A sales cycle, then an SDK integration by your developers. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Helpshift is a sales cycle, then an SDK integration by your developers.

Sources: Helpshift pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Helpshift agent dashboard: an in-app issue with the player's device and session data
HelpshiftHelpshift. The Helpshift agent dashboard: an in-app issue with the player's device and session data
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Helpshift pricing page (recorded 2026-09-13); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Helpshift, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureHelpshiftHelpshiftFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Quote by interaction volume
Free
Per workspace; seats and channels are plan limits
Free plan
None
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
In-app and web
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Included
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Included
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not offered
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Discord instead
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Discord as a customer channel
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI agents in the quote
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
By volume, quoted
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to an agent
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Issues with states
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Automations and bots
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reporting
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser only
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Helpshift if

  • You ship a mobile game or app and want support inside it with device data attached.
  • Discord and WhatsApp are where players write.
  • You need website chat, email and WhatsApp in the price, which Facebook Chat does not include outright.
  • You need a ticket queue, which Facebook Chat does not have.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • You need Instagram in the price, which Helpshift does not include outright.
  • You want a free plan to start on; Helpshift offers no trial.

The third option: Sellio

  • You are two to ten people on Helpshift or Facebook Chat who answer chat, messaging and email, and want to compare workspace pricing with a quote on Helpshift, and $0 a month on Facebook Chat for five people.
  • You want the AI bill known before the month starts: Helpshift meters AI (in the quote) above the seats, Facebook Chat has no AI to bill (none to buy); Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Helpshift nor Facebook Chat includes.

What two, five and ten people pay

Helpshift quotes per team, so two, five and ten people are three conversations with sales. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, against a quote on Helpshift and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Helpshift is an in-app support for games and apps built around in-app support for games; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Only Facebook Chat has a free plan (the whole inbox is free); Helpshift offers no trial. Helpshift and Facebook Chat share no channel in the base price; only Helpshift has website chat, email and WhatsApp; only Facebook Chat has Instagram. Neither Helpshift nor Facebook Chat includes Telegram outright. Helpshift meters AI (in the quote) above the seats; Facebook Chat has no AI to bill (none to buy). Helpshift has tickets and Facebook Chat does not, and neither Helpshift nor Facebook Chat ships a desktop app. Helpshift is a sales cycle, then an SDK integration by your developers; Facebook Chat is none.

What each price leaves out

Helpshift: AI agents are part of the modular quote. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Helpshift's in the quote and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    HelpshiftHelpshiftSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    HelpshiftHelpshift · None; request pricing
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Helpshift vs Facebook Chat: the questions people ask

Helpshift is an in-app support for games and apps built around in-app support for games; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs.

  • Entry plan: Helpshift Quote (priced by interaction volume); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Helpshift Quote (in-app and web); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio: Telegram, which neither Helpshift nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Helpshift and Facebook Chat rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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