GorgiasFacebook ChatGorgias vs Facebook Chat

Gorgias vs Facebook Chat: $60 apart for five people

An ecommerce help desk against a Meta Business Suite inbox: Facebook Chat is $60 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Gorgias if you sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket. Pick Facebook Chat if customers only write on Messenger and Instagram and you have no budget. For five people, Facebook Chat is $60 a month cheaper than Gorgias ($60 a month on Gorgias against $0 on Facebook Chat), before AI. Sellio Mini is $45, which only Facebook Chat's figure comes under. Gorgias and Facebook Chat both include Instagram in the price; only Gorgias has website chat, email and WhatsApp. Neither Gorgias nor Facebook Chat includes Telegram outright. Below, a third option for a team of two to ten that wants what Gorgias and Facebook Chat sell here at one price.

At a glanceGorgiasGorgiasFacebook ChatFacebook Chat
Built aroundShopify orders · tickets priced by volumeMessenger and Instagram DMs · free with a Page
Entry plan$10/mo · Starter: 50 tickets$0 · with a Facebook Page
Chat in the price$60/mo · Basic: 300 tickets, any agentsNone · the website Chat Plugin was retired in 2024
AI agentAbout $1 per resolution · and it counts as a ticketNone to buy · instant replies and FAQs
Copilot for agentsIncluded · AI-assisted repliesMeta AI drafts · for some businesses
Free planNone · trial offeredYes · the whole inbox is free

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    GorgiasGorgias

    As a ticket with the Shopify order beside it, so an agent can refund or edit without leaving. Facebook Chat has no ticket queue behind its conversations.

    Facebook ChatFacebook Chat

    As a Messenger or Instagram message in the Business Suite inbox, with the customer's profile beside it. Gorgias raises a ticket where Facebook Chat keeps a conversation.

  2. 02

    What the seat buys

    GorgiasGorgias

    There are no seats: $60 buys 300 tickets a month for any number of agents, and about $0.40 a ticket past that. $60 for five people, against $0 on Facebook Chat.

    Facebook ChatFacebook Chat

    There are no seats and no price; anyone with a Page role can answer. $0 for five people, against $60 on Gorgias.

  3. 03

    How the AI is billed

    GorgiasGorgias

    AI Agent is about $1 per resolved conversation, and each resolution also counts as a ticket. Facebook Chat has no AI to bill (none to buy) instead.

    Facebook ChatFacebook Chat

    No AI agent to buy. Instant replies, away messages and FAQs are rules; Meta AI drafts replies for some businesses. Gorgias meters AI (about $1 per resolution) above the seats instead.

  4. 04

    Channels in the price

    GorgiasGorgias

    Email, chat, Messenger, Instagram, WhatsApp and SMS, with the store's order data in every one. website chat, email and WhatsApp are here and not on Facebook Chat.

    Facebook ChatFacebook Chat

    Messenger, Instagram DMs and comments; WhatsApp lives in its own app, and the website plugin is gone. Gorgias adds website chat, email and WhatsApp, which Facebook Chat lacks.

  5. 05

    Beyond the inbox

    GorgiasGorgias

    Revenue reporting, order actions, convert campaigns and deep Shopify, BigCommerce and Magento apps. Facebook Chat is a Meta Business Suite inbox instead.

    Facebook ChatFacebook Chat

    Posting, scheduling and ads for the Page; nothing beyond Meta's own channels. Gorgias is an ecommerce help desk instead.

  6. 06

    Time to the first reply

    GorgiasGorgias

    Hours for a Shopify store: install the app, connect the mailbox, turn on the macros. Facebook Chat is none.

    Facebook ChatFacebook Chat

    None: it is already there when you have a Page. Gorgias is hours for a Shopify store.

Sources: Gorgias pricing · Facebook Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Gorgias ticket view: the customer thread with the Shopify order and actions on the right
GorgiasGorgias. The Gorgias ticket view: the customer thread with the Shopify order and actions on the right
The Meta Business Suite inbox: Messenger and Instagram threads in one list
Facebook ChatFacebook Chat. The Meta Business Suite inbox: Messenger and Instagram threads in one list

Pricing references: Gorgias pricing page (recorded 2026-09-06; needs verification); Facebook Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Gorgias, Facebook Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureGorgiasGorgiasFacebook ChatFacebook ChatSellio

Pricing

Pricing model
Per ticket volume; AI per resolution on top.
Free
Per workspace; seats and channels are plan limits
Free plan
Trial only.
The whole product
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat widget.
Website Chat Plugin retired in 2024
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Yes.
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Yes.
Separate WhatsApp Business app
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Yes, including comments.
DMs and comments
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Agent with Shopify actions.
Rules, not an AI agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
About $1 per resolution, plus the ticket.
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Hands to agents.
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticket-first.
Labels and done state only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules and macros.
Instant replies, away messages, FAQs
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Support and revenue stats.
Page insights
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Gorgias if

  • You sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket.
  • Ticket volume is low and steady, so paying by ticket beats paying by seat.
  • You need website chat, email and WhatsApp in the price, which Facebook Chat does not include outright.
  • You need a ticket queue, which Facebook Chat does not have.

Pick Facebook Chat if

  • Customers only write on Messenger and Instagram and you have no budget.
  • One or two people answer and you do not need assignment or tickets.
  • Five people cost $60 a month less than on Gorgias ($0 against $60), before AI.
  • You want a free plan to start on; Gorgias offers a free trial.

The third option: Sellio

  • You are two to ten people on Gorgias or Facebook Chat who answer chat, messaging and email, and want to compare workspace pricing with $60 a month on Gorgias against $0 on Facebook Chat for five people.
  • You want the AI bill known before the month starts: Gorgias meters AI (about $1 per resolution) above the seats, Facebook Chat has no AI to bill (none to buy); Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Gorgias nor Facebook Chat includes.

What two, five and ten people pay

Gorgias: $60 a month for five (300 tickets a month, any number of agents); it does not print a per-seat rate to extend to two or ten. Facebook Chat: $0 a month for five (free for anyone with a Page role); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $15 less than Gorgias and more than Facebook Chat's $0 for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Gorgias is an ecommerce help desk built around Shopify orders; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Only Facebook Chat has a free plan (the whole inbox is free); Gorgias offers a free trial. Gorgias and Facebook Chat both include Instagram in the price; only Gorgias has website chat, email and WhatsApp. Neither Gorgias nor Facebook Chat includes Telegram outright. Gorgias meters AI (about $1 per resolution) above the seats; Facebook Chat has no AI to bill (none to buy). Gorgias has tickets and Facebook Chat does not, and neither Gorgias nor Facebook Chat ships a desktop app. Gorgias is hours for a Shopify store; Facebook Chat is none.

What each price leaves out

Gorgias: AI Agent about $0.90 to $1.00 per resolved conversation on top of the plan; extra tickets about $0.36 to $0.40 each. Facebook Chat: No AI agent; instant replies and FAQs are rule-based. Beside Gorgias's about $1 per resolution and Facebook Chat's none to buy, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Gorgias does not print the figures above in a form a fetch can read (Per ticket volume, not per agent. Gorgias renders its table in the browser, so these figures were confirmed from published summaries; check the vendor page.), so they are marked unverified here beside Facebook Chat's, and Gorgias's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    GorgiasGorgiasSee vendorNot quoted
    Facebook ChatFacebook ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    GorgiasGorgias · Free trial offered
    Facebook ChatFacebook Chat · Not applicable; free
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Gorgias vs Facebook Chat: the questions people ask

Gorgias is an ecommerce help desk built around Shopify orders; Facebook Chat is a Meta Business Suite inbox built around Messenger and Instagram DMs. Gorgias has tickets and Facebook Chat does not, and neither Gorgias nor Facebook Chat ships a desktop app.

  • Entry plan: Gorgias $10/mo (Starter: 50 tickets); Facebook Chat $0 (with a Facebook Page).
  • Chat in the price: Gorgias $60/mo (Basic: 300 tickets, any agents); Facebook Chat None (the website Chat Plugin was retired in 2024).
  • Sellio's inbox: Telegram, which neither Gorgias nor Facebook Chat has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Gorgias and Facebook Chat on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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