Zoho DeskHubSpot Service HubZoho Desk vs HubSpot Service Hub

Zoho Desk vs HubSpot Service Hub: five seats for $70 or $75

A help desk against a CRM-based help desk: Zoho Desk is $5 a month cheaper for five people. Where Zoho Desk and HubSpot Service Hub split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

No credit card. Live in minutes.

The short answer

Pick Zoho Desk if you already run Zoho CRM or Books and want support in the same suite. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. For five people, Zoho Desk is $5 a month cheaper than HubSpot Service Hub ($70 a month on Zoho Desk against $75 on HubSpot Service Hub), before AI. Sellio Mini, at $45, comes in $25 below Zoho Desk. Zoho Desk and HubSpot Service Hub both include email in the price; only Zoho Desk has WhatsApp, Instagram and Telegram; only HubSpot Service Hub has website chat. Between them Zoho Desk and HubSpot Service Hub cover every channel Sellio ships. For a team of two to ten weighing Zoho Desk against HubSpot Service Hub, the third option below puts chat and tickets at one workspace price.

At a glanceZoho DeskZoho DeskHubSpot Service HubHubSpot Service Hub
Built aroundEmail tickets · part of the Zoho suiteThe CRM record · help desk on top of HubSpot
Entry plan$7/user/mo · Express, yearly$15/seat/mo · Starter, yearly
Chat in the price$40/user/mo · Enterprise, with SalesIQ$0 · Free tools: chat with HubSpot branding
AI agentIn the plan · Zia on Professional and up$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsZia · Professional and upBreeze · in the plans
Free planYes · 3 agents, email ticketsYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Zoho DeskZoho Desk

    As a ticket from email, a form or a messaging app, in a queue with blueprints for the process. HubSpot Service Hub raises tickets too, from the CRM record.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Zoho Desk raises tickets too, from email tickets.

  2. 02

    What the seat buys

    Zoho DeskZoho Desk

    $7 buys email tickets on Express; WhatsApp, Instagram and Telegram start on Standard at $14; live chat needs Enterprise. $70 for five people, against $75 on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $70 on Zoho Desk.

  3. 03

    How the AI is billed

    Zoho DeskZoho Desk

    Zia's answer bot and generative AI are included by plan, with a token allowance, rather than metered per conversation. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats instead.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Zoho Desk folds AI (in the plan) into the plan instead.

  4. 04

    Channels in the price

    Zoho DeskZoho Desk

    Email and social on every plan; WhatsApp, Instagram, Telegram and Messenger from Standard; chat on Enterprise. WhatsApp, Instagram and Telegram are here and not on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. website chat is here and not on Zoho Desk.

  5. 05

    Beyond the inbox

    Zoho DeskZoho Desk

    The Zoho suite: CRM, SalesIQ, Projects and Books share the account. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Zoho Desk is a help desk instead.

  6. 06

    Time to the first reply

    Zoho DeskZoho Desk

    A day: connect the mailbox, set departments and a blueprint. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Zoho Desk is a day.

Sources: Zoho Desk pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Zoho Desk ticket view: the queue, the ticket with Zia's suggestions and the contact
Zoho DeskZoho Desk. The Zoho Desk ticket view: the queue, the ticket with Zia's suggestions and the contact
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 AI conversations on Zoho Desk, resolved conversations on HubSpot Service Hub

3000+
Zoho DeskZoho Desk

$70/mo

WhatsApp, Instagram, Telegram, answer bot.

5 × $14 seats
$70
300 AI conversations × $0
$0

Yearly billing; monthly costs more. Zoho includes Zia and the answer bot in the plan with a token allowance; no per-conversation rate is printed. Rates recorded on 2026-09-13.

HubSpot Service HubHubSpot Service Hub

$206/mo

Shared inbox, chat, 500 credits.

5 × $15 seats
$75
290 resolved conversations × $0.45
$131

Yearly billing; monthly costs more. 50 credits per resolution at $9 per 1,000 credits; Starter's 500 credits cover about ten. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: Zoho Desk pricing page (recorded 2026-09-13; needs verification); HubSpot Service Hub pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

Zoho Desk, HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureZoho DeskZoho DeskHubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
Per user; AI in the plan
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
3 agents
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Enterprise, via SalesIQ
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Standard and up
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Standard and up
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Standard and up
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Zia answer bot
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
In the plan, token allowance
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Creates a ticket
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticket-first with blueprints
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Workflows and blueprints
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports and dashboards
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Zoho Desk if

  • You already run Zoho CRM or Books and want support in the same suite.
  • Email tickets with WhatsApp, Instagram and Telegram at a low seat price.
  • Five people cost $5 a month less than on HubSpot Service Hub ($70 against $75), before AI.
  • You need WhatsApp, Instagram and Telegram in the price, which HubSpot Service Hub does not include outright.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You need website chat in the price, which Zoho Desk does not include outright.
  • Time to the first reply is an afternoon on Starter here and a day on Zoho Desk.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $70 a month on Zoho Desk against $75 on HubSpot Service Hub for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Zoho Desk folds AI (in the plan) into the plan, HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, and Sellio stops at the cap you set.
  • You need native Windows and macOS apps, which neither Zoho Desk nor HubSpot Service Hub includes.

What two, five and ten people pay

Zoho Desk on Standard: $28, $70 and $140 a month for two, five and ten people, before AI. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $25 less than Zoho Desk and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $45 under Zoho Desk and $55 under HubSpot Service Hub.

Where the two agree, and where they split

Zoho Desk is a help desk built around email tickets; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Both have a free plan: Zoho Desk's is 3 agents, email tickets, HubSpot Service Hub's is 2 users, branded chat. Zoho Desk and HubSpot Service Hub both include email in the price; only Zoho Desk has WhatsApp, Instagram and Telegram; only HubSpot Service Hub has website chat. Between them Zoho Desk and HubSpot Service Hub cover every channel Sellio ships. Zoho Desk folds AI (in the plan) into the plan; HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats. Zoho Desk and HubSpot Service Hub both raise tickets, and neither Zoho Desk nor HubSpot Service Hub ships a desktop app. Zoho Desk is a day; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

Zoho Desk: Zia answer bot from Standard; generative AI on Professional and up with a token allowance. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside Zoho Desk's in the plan and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Zoho Desk does not print the figures above in a form a fetch can read (Per user per month, billed yearly; monthly costs more. The page could only be read in a local currency, so the dollar figures are Zoho's US list prices from published summaries.), so they are marked unverified here beside HubSpot Service Hub's, and Zoho Desk's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Zoho DeskZoho DeskAssumed $0$0
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Zoho DeskZoho Desk · 15-day trial, no card
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Zoho Desk vs HubSpot Service Hub: the questions people ask

Zoho Desk is a help desk built around email tickets; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Zoho Desk and HubSpot Service Hub both raise tickets, and neither Zoho Desk nor HubSpot Service Hub ships a desktop app.

  • Entry plan: Zoho Desk $7/user/mo (Express, yearly); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: Zoho Desk $40/user/mo (Enterprise, with SalesIQ); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio's inbox: all five channels on every paid plan, where Zoho Desk and HubSpot Service Hub each include only some.

The shared inbox page puts Sellio beside Zoho Desk and HubSpot Service Hub on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

No credit card required