TidioPure ChatTidio vs Pure Chat

Tidio vs Pure Chat: $3 apart for five people

A live chat and AI for small business against a live chat software: Tidio is $3 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Tidio if you run a Shopify or WordPress store and want a bot answering FAQs by tonight. Pick Pure Chat if you want cheap chat for a small team on one site with no AI. For five people, Tidio is $3 a month cheaper than Pure Chat ($49 or more a month on Tidio against $52 on Pure Chat), before AI. Sellio Mini, at $45 for the workspace, is $4 under Tidio. Tidio and Pure Chat both include website chat in the price; only Tidio has email, WhatsApp and Instagram. Neither Tidio nor Pure Chat includes Telegram outright. Below, a third option for a team of two to ten that wants what Tidio and Pure Chat sell here at one price.

At a glanceTidioTidioPure ChatPure Chat
Built aroundThe chat widget and Lyro · billed by conversations, not seatsA chat widget for small sites · operators in packs
Entry plan$24.17/mo · Starter: 100 conversations$39/mo · Growth: 4 operators, 1 site
Chat in the priceFrom $49.17/mo · Growth: 250+ conversations$39/mo · the whole product is chat
AI agentLyro from $32.50/mo · 50 conversationsNone · no AI agent
Copilot for agentsIncluded · reply assistantNone
Free planYes · 50 conversations a monthNone · 30-day trial of PRO

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    TidioTidio

    As a chat in the widget, often answered first by the Lyro bot; a busy month counts against the conversation cap. Pure Chat has no ticket queue either.

    Pure ChatPure Chat

    As a chat in the widget, with the visitor's page and history in the operator dashboard. Tidio has no ticket queue either.

  2. 02

    What the seat buys

    TidioTidio

    Ten seats are included; what you pay for is conversations, from 100 on Starter to 250 or more on Growth. $49 for five people, against $52 on Pure Chat.

    Pure ChatPure Chat

    $39 buys four operators on one site; PRO at $79 buys ten operators on unlimited sites, extras $8 to $13 each. $52 for five people, against $49 on Tidio.

  3. 03

    How the AI is billed

    TidioTidio

    Lyro is bought in packs: from $32.50 a month for 50 conversations, on top of the plan. Pure Chat has no AI to bill (none) instead.

    Pure ChatPure Chat

    No AI agent or copilot; canned responses and triggers only. Tidio meters AI (Lyro from $32.50/mo) above the seats instead.

  4. 04

    Channels in the price

    TidioTidio

    Website chat, Messenger, Instagram, WhatsApp and email, with native Shopify and WordPress apps. email, WhatsApp and Instagram are here and not on Pure Chat.

    Pure ChatPure Chat

    Website chat only; no email, WhatsApp, Instagram or Telegram. Tidio adds email, WhatsApp and Instagram, which Pure Chat lacks.

  5. 05

    Beyond the inbox

    TidioTidio

    Flows, the visual bot builder, and email campaigns for small ecommerce teams. Pure Chat is a live chat software instead.

    Pure ChatPure Chat

    Visitor tracking, transcripts and mobile apps. Tidio is a live chat and AI for small business instead.

  6. 06

    Time to the first reply

    TidioTidio

    An hour: install the app on Shopify or WordPress and switch on Lyro. Pure Chat is minutes.

    Pure ChatPure Chat

    Minutes: paste the widget. Tidio is an hour.

Sources: Tidio pricing · Pure Chat pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
TidioTidio. The Tidio inbox: the conversation list, the chat and Lyro's suggested answers
The Pure Chat dashboard: the visitor list and an open chat
Pure ChatPure Chat. The Pure Chat dashboard: the visitor list and an open chat

Pricing references: Tidio pricing page (recorded 2026-09-06); Pure Chat pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Tidio, Pure Chat and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureTidioTidioPure ChatPure ChatSellio

Pricing

Pricing model
By billable conversations; AI by conversation packs.
Per month with operator packs
Per workspace; seats and channels are plan limits
Free plan
50 conversations a month, 10 seats.
None; 30-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Yes.
The whole product
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Paid plans.
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Paid plans.
Not offered
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Paid plans.
Not offered
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Lyro, trained on your site and FAQs.
None
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $32.50/mo for 50 conversations.
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Lyro hands to an operator.
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Ticketing on paid plans, email-style.
Chats only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Flows, visitor-count limited.
Triggers only
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Growth and up.
Chat reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Desktop apps available.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Tidio if

  • You run a Shopify or WordPress store and want a bot answering FAQs by tonight.
  • Conversation volume is small enough that paying by conversation is cheaper than seats.
  • Five people cost $3 a month less than on Pure Chat ($49 against $52), before AI.
  • You need email, WhatsApp and Instagram in the price, which Pure Chat does not include outright.

Pick Pure Chat if

  • You want cheap chat for a small team on one site with no AI.
  • Operator packs suit you better than per-agent pricing.
  • Time to the first reply is minutes here and an hour on Tidio.
  • Its pricing model suits you better than Tidio's: per month with operators included, billed yearly or monthly. Extra operators per month.

The third option: Sellio

  • You are two to ten people on Tidio or Pure Chat who answer chat, messaging and email, and want to compare workspace pricing with $49 or more a month on Tidio against $52 on Pure Chat for five people.
  • You want the AI bill known before the month starts: Tidio meters AI (Lyro from $32.50/mo) above the seats, Pure Chat has no AI to bill (none); Sellio includes a credit and lets you cap it.
  • You need Telegram and tickets raised from a chat, which neither Tidio nor Pure Chat includes.

What two, five and ten people pay

Tidio: $49+ a month for five (from $49.17 for 250 conversations; seats are not the limit); it does not print a per-seat rate to extend to two or ten. Pure Chat: $52 a month for five ($39 for 4 operators plus $13 for the fifth); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $4 less than Tidio and $7 less than Pure Chat for five people; Essentials at $95 for ten, the AI credit included.

Where the two agree, and where they split

Tidio is a live chat and AI for small business built around the chat widget and Lyro; Pure Chat is a live chat software built around a chat widget for small sites. Only Tidio has a free plan (50 conversations a month); Pure Chat offers a 30-day trial of PRO. Tidio and Pure Chat both include website chat in the price; only Tidio has email, WhatsApp and Instagram. Neither Tidio nor Pure Chat includes Telegram outright. Tidio meters AI (Lyro from $32.50/mo) above the seats; Pure Chat has no AI to bill (none). Neither Tidio nor Pure Chat has a ticket queue, and only Tidio ships desktop apps. Tidio is an hour; Pure Chat is minutes.

What each price leaves out

Tidio: Lyro AI from $32.50 a month for 50 conversations, sold separately or bundled. Pure Chat: No AI agent. Beside Tidio's Lyro from $32.50/mo and Pure Chat's none, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    TidioTidioSee vendorNot quoted
    Pure ChatPure ChatSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    TidioTidio · 7-day trial
    Pure ChatPure Chat · 30-day trial of PRO
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Tidio vs Pure Chat: the questions people ask

Tidio is a live chat and AI for small business built around the chat widget and Lyro; Pure Chat is a live chat software built around a chat widget for small sites.

  • Entry plan: Tidio $24.17/mo (Starter: 100 conversations); Pure Chat $39/mo (Growth: 4 operators, 1 site).
  • Chat in the price: Tidio From $49.17/mo (Growth: 250+ conversations); Pure Chat $39/mo (the whole product is chat).
  • Sellio: one inbox for every channel: Telegram, which neither Tidio nor Pure Chat has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Tidio and Pure Chat on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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