ServiceNowHubSpot Service HubServiceNow vs HubSpot Service Hub

ServiceNow vs HubSpot Service Hub: enterprise service or CRM-based help desk

An enterprise service platform against a CRM-based help desk: one prints a price and one quotes. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick ServiceNow if support is one workflow among many on a platform the whole company runs. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. For five people it is a quote on ServiceNow, and $75 a month on HubSpot Service Hub, before AI; Sellio Mini is $45 for the workspace. ServiceNow and HubSpot Service Hub both include website chat and email in the price. Neither ServiceNow nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. Below, a third option for a team of two to ten that wants what ServiceNow and HubSpot Service Hub sell here at one price.

At a glanceServiceNowServiceNowHubSpot Service HubHubSpot Service Hub
Built aroundCases and workflows · the Now PlatformThe CRM record · help desk on top of HubSpot
Entry planQuote · no printed prices$15/seat/mo · Starter, yearly
Chat in the priceQuote · Standard, Professional, Enterprise$0 · Free tools: chat with HubSpot branding
AI agentNow Assist · quoted$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsNow AssistBreeze · in the plans
Free planNone · sales-ledYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    ServiceNowServiceNow

    As a case that a workflow routes across departments, with the platform's records behind it. HubSpot Service Hub raises tickets too, from the CRM record.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. ServiceNow raises tickets too, from cases and workflows.

  2. 02

    What the seat buys

    ServiceNowServiceNow

    No price is printed; Customer Service Management is quoted in Standard, Professional and Enterprise packages. No figure for five people here; HubSpot Service Hub prints $75.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people; ServiceNow prints no figure to set beside it.

  3. 03

    How the AI is billed

    ServiceNowServiceNow

    Now Assist, the AI layer, is priced in the quote. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. ServiceNow meters AI (Now Assist) above the seats as well.

  4. 04

    Channels in the price

    ServiceNowServiceNow

    Email, web, chat, messaging and voice through the platform's connectors; no Telegram. The same set as HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. The same set as ServiceNow.

  5. 05

    Beyond the inbox

    ServiceNowServiceNow

    IT, HR, field service and every other workflow on the Now Platform. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. ServiceNow is an enterprise service platform instead.

  6. 06

    Time to the first reply

    ServiceNowServiceNow

    Months: an enterprise implementation with a partner. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. ServiceNow is months.

Sources: ServiceNow pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The ServiceNow agent workspace: the case with the customer record and the workflow steps
ServiceNowServiceNow. The ServiceNow agent workspace: the case with the customer record and the workflow steps
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

Pricing references: ServiceNow pricing page (recorded 2026-09-13; needs verification); HubSpot Service Hub pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

ServiceNow, HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureServiceNowServiceNowHubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
Quote by package
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
None
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Platform chat
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Email-to-case
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Messaging connector
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not offered
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Teams and Slack
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Now Assist
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Quoted
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Routes to an agent
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Cases
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Flow Designer
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Performance Analytics
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick ServiceNow if

  • Support is one workflow among many on a platform the whole company runs.
  • Cases must cross departments with approvals and SLAs.
  • Time to the first reply is months here and an afternoon on Starter on HubSpot Service Hub.
  • Its pricing model suits you better than HubSpot Service Hub's: no prices printed; quoted by package.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • You want a free plan to start on; ServiceNow offers no trial.
  • It prints its price ($75 a month for five) where ServiceNow quotes.

The third option: Sellio

  • You are two to ten people on ServiceNow or HubSpot Service Hub who answer chat, messaging and email, and want to compare workspace pricing with a quote on ServiceNow, and $75 a month on HubSpot Service Hub for five people.
  • You want the AI bill known before the month starts: ServiceNow meters AI (Now Assist) above the seats, HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats; Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither ServiceNow nor HubSpot Service Hub includes.

What two, five and ten people pay

ServiceNow quotes per team, so two, five and ten people are three conversations with sales. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, against a quote on ServiceNow and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

ServiceNow is an enterprise service platform built around cases and workflows; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Only HubSpot Service Hub has a free plan (2 users, branded chat); ServiceNow offers no trial. ServiceNow and HubSpot Service Hub both include website chat and email in the price. Neither ServiceNow nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. ServiceNow (Now Assist) and HubSpot Service Hub ($9 per 1,000 credits) both meter AI above the seats. ServiceNow and HubSpot Service Hub both raise tickets, and neither ServiceNow nor HubSpot Service Hub ships a desktop app. ServiceNow is months; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

ServiceNow: Now Assist, quoted. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside ServiceNow's Now Assist and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

ServiceNow does not print the figures above in a form a fetch can read (No prices printed; quoted by package.), so they are marked unverified here beside HubSpot Service Hub's, and ServiceNow's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    ServiceNowServiceNowSee vendorNot quoted
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    ServiceNowServiceNow · None; sales-led
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

ServiceNow vs HubSpot Service Hub: the questions people ask

ServiceNow is an enterprise service platform built around cases and workflows; HubSpot Service Hub is a CRM-based help desk built around the CRM record. ServiceNow and HubSpot Service Hub both raise tickets, and neither ServiceNow nor HubSpot Service Hub ships a desktop app.

  • Entry plan: ServiceNow Quote (no printed prices); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: ServiceNow Quote (Standard, Professional, Enterprise); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio: WhatsApp, Instagram and Telegram, which neither ServiceNow nor HubSpot Service Hub has outright, plus the rest of the five, on every paid plan.

Sellio's side of the ServiceNow and HubSpot Service Hub rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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