Brevo (Sendinblue)Zoho DeskBrevo (Sendinblue) vs Zoho Desk

Brevo (Sendinblue) vs Zoho Desk: $5 apart for five people

A marketing platform with a chat inbox against a help desk: Zoho Desk is $5 a month cheaper for five people. What decides between Brevo (Sendinblue) and Zoho Desk, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Zoho Desk if you already run Zoho CRM or Books and want support in the same suite. For five people, Zoho Desk is $5 a month cheaper than Brevo (Sendinblue) ($75 a month on Brevo (Sendinblue) against $70 on Zoho Desk), before AI. Sellio Mini is $45, $25 under Zoho Desk. Brevo (Sendinblue) and Zoho Desk both include WhatsApp and Instagram in the price; only Brevo (Sendinblue) has website chat; only Zoho Desk has email and Telegram. Between them Brevo (Sendinblue) and Zoho Desk cover every channel Sellio ships. A team of two to ten choosing between Brevo (Sendinblue) and Zoho Desk for chat and tickets at one price has a third option below.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)Zoho DeskZoho Desk
Built aroundEmail campaigns · Conversations is a moduleEmail tickets · part of the Zoho suite
Entry plan$0 · Conversations Free: 1 seat$7/user/mo · Express, yearly
Chat in the priceAbout $15/seat/mo · Conversations Pro$40/user/mo · Enterprise, with SalesIQ
AI agentAura AI · drafts and summaries, no per-use priceIn the plan · Zia on Professional and up
Copilot for agentsAura AIZia · Professional and up
Free planYes · one seat, one channelYes · 3 agents, email tickets

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Zoho Desk raises a ticket where Brevo (Sendinblue) keeps a conversation.

    Zoho DeskZoho Desk

    As a ticket from email, a form or a messaging app, in a queue with blueprints for the process. Brevo (Sendinblue) has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $70 on Zoho Desk.

    Zoho DeskZoho Desk

    $7 buys email tickets on Express; WhatsApp, Instagram and Telegram start on Standard at $14; live chat needs Enterprise. $70 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Zoho Desk folds AI (in the plan) into the plan instead.

    Zoho DeskZoho Desk

    Zia's answer bot and generative AI are included by plan, with a token allowance, rather than metered per conversation. Brevo (Sendinblue) meters AI (Aura AI) above the seats instead.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. website chat is here and not on Zoho Desk.

    Zoho DeskZoho Desk

    Email and social on every plan; WhatsApp, Instagram, Telegram and Messenger from Standard; chat on Enterprise. email and Telegram are here and not on Brevo (Sendinblue).

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Zoho Desk is a help desk instead.

    Zoho DeskZoho Desk

    The Zoho suite: CRM, SalesIQ, Projects and Books share the account. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Zoho Desk is a day.

    Zoho DeskZoho Desk

    A day: connect the mailbox, set departments and a blueprint. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Zoho Desk pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Zoho Desk ticket view: the queue, the ticket with Zia's suggestions and the contact
Zoho DeskZoho Desk. The Zoho Desk ticket view: the queue, the ticket with Zia's suggestions and the contact

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Zoho Desk pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Zoho Desk and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)Zoho DeskZoho DeskSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Per user; AI in the plan
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
3 agents
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
Enterprise, via SalesIQ
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Standard and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
Standard and up
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Standard and up
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Slack and Teams integrations
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Zia answer bot
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
In the plan, token allowance
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Ticket-first with blueprints
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Workflows and blueprints
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Reports and dashboards
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • You need website chat in the price, which Zoho Desk does not include outright.
  • Time to the first reply is an afternoon here and a day on Zoho Desk.

Pick Zoho Desk if

  • You already run Zoho CRM or Books and want support in the same suite.
  • Email tickets with WhatsApp, Instagram and Telegram at a low seat price.
  • Five people cost $5 a month less than on Brevo (Sendinblue) ($70 against $75), before AI.
  • You need email and Telegram in the price, which Brevo (Sendinblue) does not include outright.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $75 a month on Brevo (Sendinblue) against $70 on Zoho Desk for five people, including each product's limits.
  • The AI invoice should be known in advance: Brevo (Sendinblue) meters AI (Aura AI) above the seats and Zoho Desk folds AI (in the plan) into the plan, where Sellio's credit is included and capped by you.
  • You need native Windows and macOS apps, which neither Brevo (Sendinblue) nor Zoho Desk includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Zoho Desk on Standard: $28, $70 and $140 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and $25 less than Zoho Desk for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $45 under Zoho Desk.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Zoho Desk is a help desk built around email tickets. Both have a free plan: Brevo (Sendinblue)'s is one seat, one channel, Zoho Desk's is 3 agents, email tickets. Brevo (Sendinblue) and Zoho Desk both include WhatsApp and Instagram in the price; only Brevo (Sendinblue) has website chat; only Zoho Desk has email and Telegram. Between them Brevo (Sendinblue) and Zoho Desk cover every channel Sellio ships. Brevo (Sendinblue) meters AI (Aura AI) above the seats; Zoho Desk folds AI (in the plan) into the plan. Zoho Desk has tickets and Brevo (Sendinblue) does not, and neither Brevo (Sendinblue) nor Zoho Desk ships a desktop app. Brevo (Sendinblue) is an afternoon; Zoho Desk is a day.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Zoho Desk: Zia answer bot from Standard; generative AI on Professional and up with a token allowance. Beside Brevo (Sendinblue)'s Aura AI and Zoho Desk's in the plan, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Zoho Desk's, and Brevo (Sendinblue)'s pricing page should be checked before you decide. Zoho Desk does not print the figures above in a form a fetch can read (Per user per month, billed yearly; monthly costs more. The page could only be read in a local currency, so the dollar figures are Zoho's US list prices from published summaries.), so they are marked unverified here beside Brevo (Sendinblue)'s, and Zoho Desk's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Zoho DeskZoho DeskAssumed $0$0
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Zoho DeskZoho Desk · 15-day trial, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Zoho Desk: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Zoho Desk is a help desk built around email tickets. Zoho Desk has tickets and Brevo (Sendinblue) does not, and neither Brevo (Sendinblue) nor Zoho Desk ships a desktop app.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Zoho Desk $7/user/mo (Express, yearly).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Zoho Desk $40/user/mo (Enterprise, with SalesIQ).
  • Sellio: one inbox for every channel: all five channels on every paid plan, where Brevo (Sendinblue) and Zoho Desk each include only some.

The shared inbox page puts Sellio beside Brevo (Sendinblue) and Zoho Desk on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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