Brevo (Sendinblue)Salesforce Service CloudBrevo (Sendinblue) vs Salesforce Service Cloud

Brevo (Sendinblue) vs Salesforce Service Cloud: $75 or $975 for five people

A marketing platform with a chat inbox against an enterprise service CRM: Brevo (Sendinblue) is $900 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. Pick Salesforce Service Cloud if the rest of the company runs on Salesforce and support must share the record. For five people, Brevo (Sendinblue) is $900 a month cheaper than Salesforce Service Cloud ($75 a month on Brevo (Sendinblue) against $975 on Salesforce Service Cloud), before AI. Sellio Mini, at $45 for the workspace, is $30 under Brevo (Sendinblue). Brevo (Sendinblue) and Salesforce Service Cloud share no channel in the base price; only Brevo (Sendinblue) has website chat, WhatsApp and Instagram; only Salesforce Service Cloud has email. Neither Brevo (Sendinblue) nor Salesforce Service Cloud includes Telegram outright. Below, a third option for a team of two to ten that wants what Brevo (Sendinblue) and Salesforce Service Cloud sell here at one price.

At a glanceBrevo (Sendinblue)Brevo (Sendinblue)Salesforce Service CloudSalesforce Service Cloud
Built aroundEmail campaigns · Conversations is a moduleCases on the CRM · channels bought separately
Entry plan$0 · Conversations Free: 1 seat$25/user/mo · Starter Suite
Chat in the priceAbout $15/seat/mo · Conversations Pro$195/user/mo · Core, plus messaging add-ons
AI agentAura AI · drafts and summaries, no per-use priceFlex Credits · Agentforce; Max includes 2.75M a year
Copilot for agentsAura AIIn Agentforce
Free planYes · one seat, one channelNone · trials on Starter to Advanced

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Salesforce Service Cloud raises a ticket where Brevo (Sendinblue) keeps a conversation.

    Salesforce Service CloudSalesforce Service Cloud

    As a case on the Salesforce record, routed by Omni-Channel to a queue or an agent. Brevo (Sendinblue) has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $975 on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    $25 buys the Starter Suite; the service editions run $195 on Core to $550 on Max, with channels as add-ons. $975 for five people, against $75 on Brevo (Sendinblue).

  3. 03

    How the AI is billed

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Salesforce Service Cloud meters AI (Flex Credits) above the seats as well.

    Salesforce Service CloudSalesforce Service Cloud

    Agentforce is sold in Flex Credits by usage; only Max includes an allowance. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

  4. 04

    Channels in the price

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. website chat, WhatsApp and Instagram are here and not on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    Email and web on the editions; chat, messaging, WhatsApp and voice are bought as add-ons. email is here and not on Brevo (Sendinblue).

  5. 05

    Beyond the inbox

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Salesforce Service Cloud is an enterprise service CRM instead.

    Salesforce Service CloudSalesforce Service Cloud

    The whole CRM: sales, marketing, commerce, analytics and thousands of AppExchange apps. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

  6. 06

    Time to the first reply

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Salesforce Service Cloud is weeks to months.

    Salesforce Service CloudSalesforce Service Cloud

    Weeks to months: an implementation, often with a partner. Brevo (Sendinblue) is an afternoon.

Sources: Brevo (Sendinblue) pricing · Salesforce Service Cloud pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history
The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel
Salesforce Service CloudSalesforce Service Cloud. The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel

Pricing references: Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification); Salesforce Service Cloud pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Brevo (Sendinblue), Salesforce Service Cloud and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureBrevo (Sendinblue)Brevo (Sendinblue)Salesforce Service CloudSalesforce Service CloudSellio

Pricing

Pricing model
Per seat for the inbox; by volume for campaigns
Per user; channels and AI on top
Per workspace; seats and channels are plan limits
Free plan
One seat, one channel
None; trials
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Widget included
Messaging add-on
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
Campaign replies, not a ticket queue
Email-to-case
From Mini: forward your support address; reply from the thread
WhatsApp
In Conversations
Messaging add-on
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
In Conversations
Messenger via add-on
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Not offered
Slack is a Salesforce product
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot scenarios; Aura AI drafts
Agentforce
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
Inside the plan
Flex Credits by usage
Metered from an included credit, with caps you set
AI hands off to a person
Scenario hands to an agent
Routes to a queue
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations only
Cases
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Marketing automation, not support rules
Flow
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Campaign reports
Reports and Tableau
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $900 a month less than on Salesforce Service Cloud ($75 against $975), before AI.
  • You need website chat, WhatsApp and Instagram in the price, which Salesforce Service Cloud does not include outright.

Pick Salesforce Service Cloud if

  • The rest of the company runs on Salesforce and support must share the record.
  • You have an implementation partner and a budget for add-ons.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • You need a ticket queue, which Brevo (Sendinblue) does not have.

The third option: Sellio

  • You are two to ten people on Brevo (Sendinblue) or Salesforce Service Cloud who answer chat, messaging and email, and want to compare workspace pricing with $75 a month on Brevo (Sendinblue) against $975 on Salesforce Service Cloud for five people.
  • You want the AI bill known before the month starts: Brevo (Sendinblue) meters AI (Aura AI) above the seats, Salesforce Service Cloud meters AI (Flex Credits) above the seats; Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Brevo (Sendinblue) nor Salesforce Service Cloud includes.

What two, five and ten people pay

Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Salesforce Service Cloud on Core: $390, $975 and $1,950 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $30 less than Brevo (Sendinblue) and $930 less than Salesforce Service Cloud for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $1,855 under Salesforce Service Cloud.

Where the two agree, and where they split

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM. Only Brevo (Sendinblue) has a free plan (one seat, one channel); Salesforce Service Cloud offers a free trial. Brevo (Sendinblue) and Salesforce Service Cloud share no channel in the base price; only Brevo (Sendinblue) has website chat, WhatsApp and Instagram; only Salesforce Service Cloud has email. Neither Brevo (Sendinblue) nor Salesforce Service Cloud includes Telegram outright. Brevo (Sendinblue) (Aura AI) and Salesforce Service Cloud (Flex Credits) both meter AI above the seats. Salesforce Service Cloud has tickets and Brevo (Sendinblue) does not, and neither Brevo (Sendinblue) nor Salesforce Service Cloud ships a desktop app. Brevo (Sendinblue) is an afternoon; Salesforce Service Cloud is weeks to months.

What each price leaves out

Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Salesforce Service Cloud: Agentforce by Flex Credits; Max includes 2.75M a year, others buy by usage. Beside Brevo (Sendinblue)'s Aura AI and Salesforce Service Cloud's Flex Credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Salesforce Service Cloud's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Salesforce Service CloudSalesforce Service CloudAssumed $2$960
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Salesforce Service CloudSalesforce Service Cloud · Free trials on Starter, Pro, Core and Advanced
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Brevo (Sendinblue) vs Salesforce Service Cloud: the questions people ask

Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM.

  • Entry plan: Brevo (Sendinblue) $0 (Conversations Free: 1 seat); Salesforce Service Cloud $25/user/mo (Starter Suite).
  • Chat in the price: Brevo (Sendinblue) About $15/seat/mo (Conversations Pro); Salesforce Service Cloud $195/user/mo (Core, plus messaging add-ons).
  • Sellio puts every channel in one inbox: Telegram, which neither Brevo (Sendinblue) nor Salesforce Service Cloud has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Brevo (Sendinblue) and Salesforce Service Cloud rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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