LiveAgentHubSpot Service HubLiveAgent vs HubSpot Service Hub

LiveAgent vs HubSpot Service Hub: $290 or $150 for ten people

A help desk with live chat and calls against a CRM-based help desk: HubSpot Service Hub is $70 a month cheaper for five people. What decides between LiveAgent and HubSpot Service Hub, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick LiveAgent if you want email, chat and a call center in one ticket queue at a low seat price. Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. For five people, HubSpot Service Hub is $70 a month cheaper than LiveAgent ($145 a month on LiveAgent against $75 on HubSpot Service Hub), before AI. Sellio Mini is $45, $30 under HubSpot Service Hub. LiveAgent and HubSpot Service Hub both include website chat and email in the price. Neither LiveAgent nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. A team of two to ten choosing between LiveAgent and HubSpot Service Hub for chat and tickets at one price has a third option below.

At a glanceLiveAgentLiveAgentHubSpot Service HubHubSpot Service Hub
Built aroundA universal inbox · email, chat and callsThe CRM record · help desk on top of HubSpot
Entry plan$15/agent/mo · Small Business, yearly$15/seat/mo · Starter, yearly
Chat in the price$15/agent/mo · chat on every plan$0 · Free tools: chat with HubSpot branding
AI agentIncluded · chatbot and answer assistant$9 per 1,000 credits · 50 credits per resolution
Copilot for agentsIncludedBreeze · in the plans
Free planNone · 30-day trialYes · 2 users, branded chat

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    LiveAgentLiveAgent

    As a ticket in the universal inbox, whether it came by email, chat or a call. HubSpot Service Hub raises tickets too, from the CRM record.

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. LiveAgent raises tickets too, from a universal inbox.

  2. 02

    What the seat buys

    LiveAgentLiveAgent

    $15 buys email and two chat buttons on Small Business; the call center starts on Medium at $29. $145 for five people, against $75 on HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $145 on LiveAgent.

  3. 03

    How the AI is billed

    LiveAgentLiveAgent

    The chatbot, answer assistant and triage are included in the paid plans; no per-conversation meter. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats instead.

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. LiveAgent folds AI (included) into the plan instead.

  4. 04

    Channels in the price

    LiveAgentLiveAgent

    Email and chat on every plan; calls from Medium; WhatsApp, Viber, Instagram and Facebook on Large and up. The same set as HubSpot Service Hub.

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. The same set as LiveAgent.

  5. 05

    Beyond the inbox

    LiveAgentLiveAgent

    A call center with IVR, a knowledge base and a customer portal. HubSpot Service Hub is a CRM-based help desk instead.

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. LiveAgent is a help desk with live chat and calls instead.

  6. 06

    Time to the first reply

    LiveAgentLiveAgent

    A day: connect the mailbox, add the chat button, set the departments. HubSpot Service Hub is an afternoon on Starter.

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. LiveAgent is a day.

Sources: LiveAgent pricing · HubSpot Service Hub pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The LiveAgent universal inbox: the ticket list with email, chat and call tickets together
LiveAgentLiveAgent. The LiveAgent universal inbox: the ticket list with email, chat and call tickets together
The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 AI conversations on LiveAgent, resolved conversations on HubSpot Service Hub

3000+
LiveAgentLiveAgent

$145/mo

Adds the call center.

5 × $29 seats
$145
300 AI conversations × $0
$0

Yearly billing; monthly costs more. LiveAgent includes its chatbot and answer assistant in the seat; no per-conversation rate is printed. Rates recorded on 2026-09-13.

HubSpot Service HubHubSpot Service Hub

$206/mo

Shared inbox, chat, 500 credits.

5 × $15 seats
$75
290 resolved conversations × $0.45
$131

Yearly billing; monthly costs more. 50 credits per resolution at $9 per 1,000 credits; Starter's 500 credits cover about ten. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: LiveAgent pricing page (recorded 2026-09-13); HubSpot Service Hub pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

LiveAgent, HubSpot Service Hub and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureLiveAgentLiveAgentHubSpot Service HubHubSpot Service HubSellio

Pricing

Pricing model
Per agent; AI included
Per seat; onboarding fees; AI by credits
Per workspace; seats and channels are plan limits
Free plan
None; 30-day trial
2 users, HubSpot branding
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Large and up
Professional and up
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Add-on below Large
Messenger only
From Mini: Instagram DMs beside web chat
Telegram
Viber, not Telegram
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack integration
Slack and Teams notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Chatbot included
Customer Agent
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
In the seat
50 credits per resolution, $9 per 1,000
Metered from an included credit, with caps you set
AI hands off to a person
Hands to an agent
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Universal inbox
On the CRM record
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules and time rules
Professional and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports and CSAT
Reports; advanced on Professional
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Windows and macOS apps
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick LiveAgent if

  • You want email, chat and a call center in one ticket queue at a low seat price.
  • AI included in the seat matters more than a tunable AI meter.
  • You want native desktop apps, which HubSpot Service Hub does not ship.
  • You want the AI in the seat price (included) rather than HubSpot Service Hub's meter at $9 per 1,000 credits.

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • Five people cost $70 a month less than on LiveAgent ($75 against $145), before AI.
  • You want a free plan to start on; LiveAgent offers a 30-day trial, no card.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $145 a month on LiveAgent against $75 on HubSpot Service Hub for five people, including each product's limits.
  • The AI invoice should be known in advance: LiveAgent folds AI (included) into the plan and HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and WhatsApp in the base price, which neither LiveAgent nor HubSpot Service Hub includes.

What two, five and ten people pay

LiveAgent on Medium Business: $58, $145 and $290 a month for two, five and ten people, before AI. HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $100 less than LiveAgent and $30 less than HubSpot Service Hub for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $195 under LiveAgent and $55 under HubSpot Service Hub.

Where the two agree, and where they split

LiveAgent is a help desk with live chat and calls built around a universal inbox; HubSpot Service Hub is a CRM-based help desk built around the CRM record. Only HubSpot Service Hub has a free plan (2 users, branded chat); LiveAgent offers a 30-day trial, no card. LiveAgent and HubSpot Service Hub both include website chat and email in the price. Neither LiveAgent nor HubSpot Service Hub includes WhatsApp, Instagram and Telegram outright. LiveAgent folds AI (included) into the plan; HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats. LiveAgent and HubSpot Service Hub both raise tickets, and only LiveAgent ships desktop apps. LiveAgent is a day; HubSpot Service Hub is an afternoon on Starter.

What each price leaves out

LiveAgent: Chatbot, answer assistant, autoresponder and triage included in the paid plans. HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Beside LiveAgent's included and HubSpot Service Hub's $9 per 1,000 credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    LiveAgentLiveAgentAssumed $0$0
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    LiveAgentLiveAgent · 30-day trial, no card
    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

LiveAgent vs HubSpot Service Hub: the questions people ask

LiveAgent is a help desk with live chat and calls built around a universal inbox; HubSpot Service Hub is a CRM-based help desk built around the CRM record. LiveAgent and HubSpot Service Hub both raise tickets, and only LiveAgent ships desktop apps.

  • Entry plan: LiveAgent $15/agent/mo (Small Business, yearly); HubSpot Service Hub $15/seat/mo (Starter, yearly).
  • Chat in the price: LiveAgent $15/agent/mo (chat on every plan); HubSpot Service Hub $0 (Free tools: chat with HubSpot branding).
  • Sellio: WhatsApp, Instagram and Telegram, which neither LiveAgent nor HubSpot Service Hub has outright, plus the rest of the five, on every paid plan.

Sellio's side of the LiveAgent and HubSpot Service Hub rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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