Jira Service ManagementIntercomJira Service Management vs Intercom

Jira Service Management vs Intercom: $100 against $425 a month

A service desk on Jira against a customer messaging platform: Jira Service Management is $325 a month cheaper for five people. What decides between Jira Service Management and Intercom, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Jira Service Management if your engineers already live in Jira and support should land in the same place. Pick Intercom if your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool. For five people, Jira Service Management is $325 a month cheaper than Intercom ($100 a month on Jira Service Management against $425 on Intercom), before AI. Sellio Mini is $45, $55 under Jira Service Management. Jira Service Management and Intercom both include email in the price; only Intercom has website chat. Neither Jira Service Management nor Intercom includes WhatsApp, Instagram and Telegram outright. A team of two to ten choosing between Jira Service Management and Intercom for chat and tickets at one price has a third option below.

At a glanceJira Service ManagementJira Service ManagementIntercomIntercom
Built aroundRequests and queues on Jira · IT and customer serviceThe Messenger · tickets came later
Entry plan$20/agent/mo · Standard$29/seat/mo · Essential: inbox and Messenger
Chat in the pricePortal, email, widget · no messaging apps$29/seat/mo · Essential, with tickets
AI agentPremium plan · virtual service agentFrom $0.99 per outcome · Fin, printed on the pricing page
Copilot for agentsRovo credits · Standard and up$29/agent/mo
Free planYes · 3 agentsNone · 14-day trial

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Jira Service ManagementJira Service Management

    As a request in a Jira queue, raised from the portal, email, the widget or Slack and Teams. Intercom raises tickets too, from the Messenger.

    IntercomIntercom

    As a message in the Messenger, with ticketing available from Essential. Jira Service Management raises tickets too, from requests and queues on Jira.

  2. 02

    What the seat buys

    Jira Service ManagementJira Service Management

    Free for three agents; Standard is $20 an agent and Premium, with the virtual agent, $51.42. $100 for five people, against $425 on Intercom.

    IntercomIntercom

    $29 buys the inbox, Messenger and ticketing. Advanced at $85 adds workflows and round-robin routing. $425 for five people, against $100 on Jira Service Management.

  3. 03

    How the AI is billed

    Jira Service ManagementJira Service Management

    The virtual service agent comes with Premium; Rovo credits for AI search and chat come with Standard and up. Intercom meters AI (from $0.99 per outcome) above the seats as well.

    IntercomIntercom

    Fin is $0.99 or more per outcome on every plan, printed on the pricing page, on top of seats. Jira Service Management meters AI (Premium plan) above the seats as well.

  4. 04

    Channels in the price

    Jira Service ManagementJira Service Management

    Portal, email, an embedded widget, Slack and Teams; no WhatsApp, Instagram or Telegram. Intercom adds website chat, which Jira Service Management lacks.

    IntercomIntercom

    Messenger and email on every plan; WhatsApp, SMS and phone are pay-as-you-go lines. website chat is here and not on Jira Service Management.

  5. 05

    Beyond the inbox

    Jira Service ManagementJira Service Management

    Incidents, on-call, change management and assets, and the whole Jira ecosystem. Intercom is a customer messaging platform instead.

    IntercomIntercom

    Product tours, banners, surveys and outbound campaigns; Proactive Support Plus is $99 a month. Jira Service Management is a service desk on Jira instead.

  6. 06

    Time to the first reply

    Jira Service ManagementJira Service Management

    A day for a queue; longer for catalog, SLAs and automation. Intercom is an afternoon for a website-first team.

    IntercomIntercom

    An afternoon for a website-first team: install the Messenger, invite the team, answer. Jira Service Management is a day for a queue.

Sources: Jira Service Management pricing · Intercom pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

Inside Intercom

A look at the agent workspace. Interfaces can vary by plan and product version.

The Intercom Inbox: a conversation list with the Messenger thread and the customer profile
IntercomIntercom. The Intercom Inbox: a conversation list with the Messenger thread and the customer profile

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 AI conversations on Jira Service Management, Fin outcomes on Intercom

3000+
Jira Service ManagementJira Service Management

$100/mo

Queues, SLAs, Rovo credits.

5 × $20 seats
$100
300 AI conversations × $0
$0

Yearly billing; monthly costs more. The virtual service agent comes with the Premium seat rather than a per-conversation rate; the AI line stays at zero. Rates recorded on 2026-09-13.

IntercomIntercom

$722/mo

Adds workflows, multiple inboxes and round robin.

5 × $85 seats
$425
300 Fin outcomes × $0.99
$297
Copilot, 5 × $29
$0

Yearly billing; monthly costs more. From $0.99 per Fin outcome on every plan, as printed on the pricing page. Rates recorded on 2026-09-06.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: Jira Service Management pricing page (recorded 2026-09-13); Intercom pricing page (recorded 2026-09-06). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

Jira Service Management, Intercom and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureJira Service ManagementJira Service ManagementIntercomIntercomSellio

Pricing

Pricing model
Per agent; customers are free
Per seat; Fin per outcome; channels metered
Per workspace; seats and channels are plan limits
Free plan
3 agents
None; 14-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Embedded widget and portal
The Messenger, all plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Not offered
Pay-as-you-go
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Not offered
Via integration
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not native
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams
Slack notifications
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Premium plan
Fin, trained on your help center
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
In the Premium seat
From $0.99 per outcome, on top of seats
Metered from an included credit, with caps you set
AI hands off to a person
Raises a request
Fin hands to a teammate
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Requests and incidents
Included from Essential
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Automation rules by plan
Visual builder, Advanced and up
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports and SLAs
Reports; custom on higher plans
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile only
Native Windows and macOS apps

Which one, for whom

Pick Jira Service Management if

  • Your engineers already live in Jira and support should land in the same place.
  • Requests come through a portal, email or Slack and Teams.
  • Five people cost $325 a month less than on Intercom ($100 against $425), before AI.
  • You want a free plan to start on; Intercom offers a 14-day trial, no card.

Pick Intercom if

  • Your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool.
  • Fin's AI quality matters more to you than its per-outcome price.
  • You need website chat in the price, which Jira Service Management does not include outright.
  • Time to the first reply is an afternoon for a website-first team here and a day for a queue on Jira Service Management.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $100 a month on Jira Service Management against $425 on Intercom for five people, including each product's limits.
  • The AI invoice should be known in advance: Jira Service Management meters AI (Premium plan) above the seats and Intercom meters AI (from $0.99 per outcome) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and native Windows and macOS apps, which neither Jira Service Management nor Intercom includes.

What two, five and ten people pay

Jira Service Management on Standard: $40, $100 and $200 a month for two, five and ten people, before AI. Intercom on Advanced: $170, $425 and $850 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $55 less than Jira Service Management and $380 less than Intercom for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $105 under Jira Service Management and $755 under Intercom.

Where the two agree, and where they split

Jira Service Management is a service desk on Jira built around requests and queues on Jira; Intercom is a customer messaging platform built around the Messenger. Only Jira Service Management has a free plan (3 agents); Intercom offers a 14-day trial, no card. Jira Service Management and Intercom both include email in the price; only Intercom has website chat. Neither Jira Service Management nor Intercom includes WhatsApp, Instagram and Telegram outright. Jira Service Management (Premium plan) and Intercom (from $0.99 per outcome) both meter AI above the seats. Jira Service Management and Intercom both raise tickets, and neither Jira Service Management nor Intercom ships a desktop app. Jira Service Management is a day for a queue; Intercom is an afternoon for a website-first team.

What each price leaves out

Jira Service Management: Virtual service agent on Premium; Rovo credits by plan. Intercom: Fin AI agent from $0.99 per outcome on every plan; Copilot $29 per agent per month yearly ($35 monthly). WhatsApp, SMS and phone are pay-as-you-go. Beside Jira Service Management's Premium plan and Intercom's from $0.99 per outcome, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Jira Service ManagementJira Service ManagementAssumed $0$0
    IntercomIntercom$0.99$475
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Jira Service ManagementJira Service Management · Free plan; paid plans have a trial
    IntercomIntercom · 14-day trial, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Jira Service Management vs Intercom: the questions people ask

Jira Service Management is a service desk on Jira built around requests and queues on Jira; Intercom is a customer messaging platform built around the Messenger. Jira Service Management and Intercom both raise tickets, and neither Jira Service Management nor Intercom ships a desktop app.

  • Entry plan: Jira Service Management $20/agent/mo (Standard); Intercom $29/seat/mo (Essential: inbox and Messenger).
  • Chat in the price: Jira Service Management Portal, email, widget (no messaging apps); Intercom $29/seat/mo (Essential, with tickets).
  • Sellio's inbox: WhatsApp, Instagram and Telegram, which neither Jira Service Management nor Intercom has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Jira Service Management and Intercom on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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