IntercomRe:amazeIntercom vs Re:amaze

Intercom vs Re:amaze: $294 apart for five people

A customer messaging platform against a help desk for ecommerce: Re:amaze is $294 a month cheaper for five people. Where Intercom and Re:amaze split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Intercom if your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool. Pick Re:amaze if you run a Shopify or BigCommerce store and want a low seat price with orders in the inbox. For five people, Re:amaze is $294 a month cheaper than Intercom ($425 a month on Intercom against $131 on Re:amaze), before AI. Sellio Mini, at $45, comes in $86 below Re:amaze. Intercom and Re:amaze both include website chat and email in the price; only Re:amaze has Instagram. Neither Intercom nor Re:amaze includes WhatsApp and Telegram outright. For a team of two to ten weighing Intercom against Re:amaze, the third option below puts chat and tickets at one workspace price.

At a glanceIntercomIntercomRe:amazeRe:amaze
Built aroundThe Messenger · tickets came laterShared inbox and chat · AI resolutions per user
Entry plan$29/seat/mo · Essential: inbox and Messenger$26.10/user/mo · Basic, yearly
Chat in the price$29/seat/mo · Essential, with tickets$26.10/user/mo · chat on every plan
AI agentFrom $0.99 per outcome · Fin, printed on the pricing page$0.85 per resolution · after 5 to 20 per user
Copilot for agents$29/agent/moIncluded · AI drafts
Free planNone · 14-day trialNone · 14-day trial

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    IntercomIntercom

    As a message in the Messenger, with ticketing available from Essential. Re:amaze raises tickets too, from shared inbox and chat.

    Re:amazeRe:amaze

    As a conversation in a shared inbox with the Shopify or BigCommerce order beside it. Intercom raises tickets too, from the Messenger.

  2. 02

    What the seat buys

    IntercomIntercom

    $29 buys the inbox, Messenger and ticketing. Advanced at $85 adds workflows and round-robin routing. $425 for five people, against $131 on Re:amaze.

    Re:amazeRe:amaze

    $26.10 buys email, chat and social on Basic; SMS and voice start on Pro at $44.10; a flat $59 Starter covers 500 conversations. $131 for five people, against $425 on Intercom.

  3. 03

    How the AI is billed

    IntercomIntercom

    Fin is $0.99 or more per outcome on every plan, printed on the pricing page, on top of seats. Re:amaze meters AI ($0.85 per resolution) above the seats as well.

    Re:amazeRe:amaze

    AI resolutions are included per user (5, 10 or 20 by plan) and $0.85 each after that. Intercom meters AI (from $0.99 per outcome) above the seats as well.

  4. 04

    Channels in the price

    IntercomIntercom

    Messenger and email on every plan; WhatsApp, SMS and phone are pay-as-you-go lines. Re:amaze adds Instagram, which Intercom lacks.

    Re:amazeRe:amaze

    Email, chat, Messenger, Instagram and X on every plan; SMS and voice on Pro and up; no Telegram. Instagram is here and not on Intercom.

  5. 05

    Beyond the inbox

    IntercomIntercom

    Product tours, banners, surveys and outbound campaigns; Proactive Support Plus is $99 a month. Re:amaze is a help desk for ecommerce instead.

    Re:amazeRe:amaze

    Cues for proactive messages, a help center, status page and push campaigns. Intercom is a customer messaging platform instead.

  6. 06

    Time to the first reply

    IntercomIntercom

    An afternoon for a website-first team: install the Messenger, invite the team, answer. Re:amaze is an afternoon.

    Re:amazeRe:amaze

    An afternoon: connect the store, the mailbox and the widget. Intercom is an afternoon for a website-first team.

Sources: Intercom pricing · Re:amaze pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Intercom Inbox: a conversation list with the Messenger thread and the customer profile
IntercomIntercom. The Intercom Inbox: a conversation list with the Messenger thread and the customer profile
The Re:amaze inbox: the conversation with the customer's order history on the right
Re:amazeRe:amaze. The Re:amaze inbox: the conversation with the customer's order history on the right

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 Fin outcomes on Intercom, AI resolutions on Re:amaze

3000+
IntercomIntercom

$722/mo

Adds workflows, multiple inboxes and round robin.

5 × $85 seats
$425
300 Fin outcomes × $0.99
$297
Copilot, 5 × $29
$0

Yearly billing; monthly costs more. From $0.99 per Fin outcome on every plan, as printed on the pricing page. Rates recorded on 2026-09-06.

Re:amazeRe:amaze

$364/mo

Email, chat, social; 5 AI resolutions per user.

5 × $26.1 seats
$131
275 AI resolutions × $0.85
$234

Yearly billing; monthly costs more. $0.85 per AI resolution after the allowance; five users on Basic get 25 a month. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: Intercom pricing page (recorded 2026-09-06); Re:amaze pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

Intercom, Re:amaze and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureIntercomIntercomRe:amazeRe:amazeSellio

Pricing

Pricing model
Per seat; Fin per outcome; channels metered
Per user; AI per resolution after an allowance
Per workspace; seats and channels are plan limits
Free plan
None; 14-day trial
None; 14-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
The Messenger, all plans
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
Unlimited inboxes
From Mini: forward your support address; reply from the thread
WhatsApp
Pay-as-you-go
Not listed on the pricing page
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Via integration
All plans
From Mini: Instagram DMs beside web chat
Telegram
Not native
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications
Slack integration
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Fin, trained on your help center
AI Agent included
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.99 per outcome, on top of seats
Allowance, then $0.85
Metered from an included credit, with caps you set
AI hands off to a person
Fin hands to a teammate
Hands to a team member
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Included from Essential
Conversations with statuses
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Visual builder, Advanced and up
Workflows and Cues
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports; custom on higher plans
Reports and CSAT
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile only
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Intercom if

  • Your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool.
  • Fin's AI quality matters more to you than its per-outcome price.
  • Time to the first reply is an afternoon for a website-first team here and an afternoon on Re:amaze.
  • Its pricing model suits you better than Re:amaze's: per seat per month, billed yearly, one full seat minimum. No free plan.

Pick Re:amaze if

  • You run a Shopify or BigCommerce store and want a low seat price with orders in the inbox.
  • A small AI allowance per user with a cheap overage suits your volume.
  • Five people cost $294 a month less than on Intercom ($131 against $425), before AI.
  • You need Instagram in the price, which Intercom does not include outright.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $425 a month on Intercom against $131 on Re:amaze for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Intercom meters AI (from $0.99 per outcome) above the seats, Re:amaze meters AI ($0.85 per resolution) above the seats, and Sellio stops at the cap you set.
  • You need Telegram and native Windows and macOS apps, which neither Intercom nor Re:amaze includes.

What two, five and ten people pay

Intercom on Advanced: $170, $425 and $850 a month for two, five and ten people, before AI. Re:amaze on Basic: $52, $131 and $261 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $380 less than Intercom and $86 less than Re:amaze for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $755 under Intercom and $166 under Re:amaze.

Where the two agree, and where they split

Intercom is a customer messaging platform built around the Messenger; Re:amaze is a help desk for ecommerce built around shared inbox and chat. Neither has a free plan: Intercom offers a 14-day trial, no card, Re:amaze a 14-day trial with Plus features. Intercom and Re:amaze both include website chat and email in the price; only Re:amaze has Instagram. Neither Intercom nor Re:amaze includes WhatsApp and Telegram outright. Intercom (from $0.99 per outcome) and Re:amaze ($0.85 per resolution) both meter AI above the seats. Intercom and Re:amaze both raise tickets, and neither Intercom nor Re:amaze ships a desktop app. Intercom is an afternoon for a website-first team; Re:amaze is an afternoon.

What each price leaves out

Intercom: Fin AI agent from $0.99 per outcome on every plan; Copilot $29 per agent per month yearly ($35 monthly). WhatsApp, SMS and phone are pay-as-you-go. Re:amaze: AI resolutions included per user (5 on Basic, 10 on Pro, 20 on Plus), then $0.85 each. Beside Intercom's from $0.99 per outcome and Re:amaze's $0.85 per resolution, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    IntercomIntercom$0.99$475
    Re:amazeRe:amaze$0.85$387
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    IntercomIntercom · 14-day trial, no card
    Re:amazeRe:amaze · 14-day trial with Plus features
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Intercom vs Re:amaze: the questions people ask

Intercom is a customer messaging platform built around the Messenger; Re:amaze is a help desk for ecommerce built around shared inbox and chat. Intercom and Re:amaze both raise tickets, and neither Intercom nor Re:amaze ships a desktop app.

  • Entry plan: Intercom $29/seat/mo (Essential: inbox and Messenger); Re:amaze $26.10/user/mo (Basic, yearly).
  • Chat in the price: Intercom $29/seat/mo (Essential, with tickets); Re:amaze $26.10/user/mo (chat on every plan).
  • Sellio puts every channel in one inbox: WhatsApp and Telegram, which neither Intercom nor Re:amaze has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Intercom and Re:amaze rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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