IntercomLucky OrangeIntercom vs Lucky Orange

Intercom vs Lucky Orange: $425 against $32 a month

A customer messaging platform against a website analytics with live chat: Lucky Orange is $393 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

No credit card. Live in minutes.

The short answer

Pick Intercom if your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool. Pick Lucky Orange if you buy heatmaps and recordings first and want a chat window thrown in. For five people, Lucky Orange is $393 a month cheaper than Intercom ($425 a month on Intercom against $32 on Lucky Orange), before AI. Sellio Mini is $45, which only Lucky Orange's figure comes under. Intercom and Lucky Orange both include website chat in the price; only Intercom has email. Neither Intercom nor Lucky Orange includes WhatsApp, Instagram and Telegram outright. Below, a third option for a team of two to ten that wants what Intercom and Lucky Orange sell here at one price.

At a glanceIntercomIntercomLucky OrangeLucky Orange
Built aroundThe Messenger · tickets came laterHeatmaps and recordings · chat is a feature
Entry plan$29/seat/mo · Essential: inbox and Messenger$32/mo · Build: 3,500 sessions
Chat in the price$29/seat/mo · Essential, with tickets$32/mo · chat on every plan
AI agentFrom $0.99 per outcome · Fin, printed on the pricing pageNone · no AI agent
Copilot for agents$29/agent/moNone
Free planNone · 14-day trialNone · 7-day trial

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    IntercomIntercom

    As a message in the Messenger, with ticketing available from Essential. Lucky Orange has no ticket queue behind its conversations.

    Lucky OrangeLucky Orange

    As a chat with a visitor whose session recording and heatmap you can watch while you type. Intercom raises a ticket where Lucky Orange keeps a conversation.

  2. 02

    What the seat buys

    IntercomIntercom

    $29 buys the inbox, Messenger and ticketing. Advanced at $85 adds workflows and round-robin routing. $425 for five people, against $32 on Lucky Orange.

    Lucky OrangeLucky Orange

    Plans are priced by monthly sessions on the site, from 3,500 on Build; agents are not the meter. $32 for five people, against $425 on Intercom.

  3. 03

    How the AI is billed

    IntercomIntercom

    Fin is $0.99 or more per outcome on every plan, printed on the pricing page, on top of seats. Lucky Orange has no AI to bill (none) instead.

    Lucky OrangeLucky Orange

    No AI agent or copilot; the product is analytics with a chat window. Intercom meters AI (from $0.99 per outcome) above the seats instead.

  4. 04

    Channels in the price

    IntercomIntercom

    Messenger and email on every plan; WhatsApp, SMS and phone are pay-as-you-go lines. email is here and not on Lucky Orange.

    Lucky OrangeLucky Orange

    Website chat only; no email, WhatsApp, Instagram or Telegram. Intercom adds email, which Lucky Orange lacks.

  5. 05

    Beyond the inbox

    IntercomIntercom

    Product tours, banners, surveys and outbound campaigns; Proactive Support Plus is $99 a month. Lucky Orange is a website analytics with live chat instead.

    Lucky OrangeLucky Orange

    Heatmaps, session recordings, funnels, surveys and form analytics. Intercom is a customer messaging platform instead.

  6. 06

    Time to the first reply

    IntercomIntercom

    An afternoon for a website-first team: install the Messenger, invite the team, answer. Lucky Orange is minutes.

    Lucky OrangeLucky Orange

    Minutes: one script for the analytics and the chat. Intercom is an afternoon for a website-first team.

Sources: Intercom pricing · Lucky Orange pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

Inside Intercom

A look at the agent workspace. Interfaces can vary by plan and product version.

The Intercom Inbox: a conversation list with the Messenger thread and the customer profile
IntercomIntercom. The Intercom Inbox: a conversation list with the Messenger thread and the customer profile

Pricing references: Intercom pricing page (recorded 2026-09-06); Lucky Orange pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Intercom, Lucky Orange and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureIntercomIntercomLucky OrangeLucky OrangeSellio

Pricing

Pricing model
Per seat; Fin per outcome; channels metered
By monthly sessions
Per workspace; seats and channels are plan limits
Free plan
None; 14-day trial
None; 7-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
The Messenger, all plans
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
Not offered
From Mini: forward your support address; reply from the thread
WhatsApp
Pay-as-you-go
Not offered
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Via integration
Not offered
From Mini: Instagram DMs beside web chat
Telegram
Not native
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Fin, trained on your help center
None
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.99 per outcome, on top of seats
No AI to bill
Metered from an included credit, with caps you set
AI hands off to a person
Fin hands to a teammate
No AI to hand off from
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Included from Essential
Chats only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Visual builder, Advanced and up
Chat triggers only
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports; custom on higher plans
Heatmaps, recordings, funnels
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile only
Browser only
Native Windows and macOS apps

Which one, for whom

Pick Intercom if

  • Your support lives in the website messenger and in-app, and you want product tours and outbound messages in the same tool.
  • Fin's AI quality matters more to you than its per-outcome price.
  • You need email in the price, which Lucky Orange does not include outright.
  • You need a ticket queue, which Lucky Orange does not have.

Pick Lucky Orange if

  • You buy heatmaps and recordings first and want a chat window thrown in.
  • Traffic is small and a session-based price is cheaper than seats.
  • Five people cost $393 a month less than on Intercom ($32 against $425), before AI.
  • Time to the first reply is minutes here and an afternoon for a website-first team on Intercom.

The third option: Sellio

  • You are two to ten people on Intercom or Lucky Orange who answer chat, messaging and email, and want to compare workspace pricing with $425 a month on Intercom against $32 on Lucky Orange for five people.
  • You want the AI bill known before the month starts: Intercom meters AI (from $0.99 per outcome) above the seats, Lucky Orange has no AI to bill (none); Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither Intercom nor Lucky Orange includes.

What two, five and ten people pay

Intercom on Advanced: $170, $425 and $850 a month for two, five and ten people, before AI. Lucky Orange: $32 a month for five ($32 for the site, any number of agents); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $380 less than Intercom and more than Lucky Orange's $32 for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $755 under Intercom.

Where the two agree, and where they split

Intercom is a customer messaging platform built around the Messenger; Lucky Orange is a website analytics with live chat built around heatmaps and recordings. Neither has a free plan: Intercom offers a 14-day trial, no card, Lucky Orange a 7-day trial. Intercom and Lucky Orange both include website chat in the price; only Intercom has email. Neither Intercom nor Lucky Orange includes WhatsApp, Instagram and Telegram outright. Intercom meters AI (from $0.99 per outcome) above the seats; Lucky Orange has no AI to bill (none). Intercom has tickets and Lucky Orange does not, and neither Intercom nor Lucky Orange ships a desktop app. Intercom is an afternoon for a website-first team; Lucky Orange is minutes.

What each price leaves out

Intercom: Fin AI agent from $0.99 per outcome on every plan; Copilot $29 per agent per month yearly ($35 monthly). WhatsApp, SMS and phone are pay-as-you-go. Lucky Orange: No AI agent. Beside Intercom's from $0.99 per outcome and Lucky Orange's none, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    IntercomIntercom$0.99$475
    Lucky OrangeLucky OrangeSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    IntercomIntercom · 14-day trial, no card
    Lucky OrangeLucky Orange · 7-day trial
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Intercom vs Lucky Orange: the questions people ask

Intercom is a customer messaging platform built around the Messenger; Lucky Orange is a website analytics with live chat built around heatmaps and recordings. Intercom has tickets and Lucky Orange does not, and neither Intercom nor Lucky Orange ships a desktop app.

  • Entry plan: Intercom $29/seat/mo (Essential: inbox and Messenger); Lucky Orange $32/mo (Build: 3,500 sessions).
  • Chat in the price: Intercom $29/seat/mo (Essential, with tickets); Lucky Orange $32/mo (chat on every plan).
  • Sellio: WhatsApp, Instagram and Telegram, which neither Intercom nor Lucky Orange has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Intercom and Lucky Orange rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

No credit card required