HubSpot Service HubUserlikeHubSpot Service Hub vs Userlike

HubSpot Service Hub vs Userlike: entry plans at $15 and $0

A CRM-based help desk against a customer messaging platform: HubSpot Service Hub is $400 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. Pick Userlike if you are in Europe and want a German-hosted messenger with WhatsApp campaigns. For five people, HubSpot Service Hub is $400 a month cheaper than Userlike ($75 a month on HubSpot Service Hub against $475 on Userlike), before AI. Sellio Mini, at $45 for the workspace, is $30 under HubSpot Service Hub. HubSpot Service Hub and Userlike both include website chat in the price; only HubSpot Service Hub has email; only Userlike has WhatsApp, Instagram and Telegram. Between them HubSpot Service Hub and Userlike cover every channel Sellio ships. Below, a third option for a team of two to ten that wants what HubSpot Service Hub and Userlike sell here at one price.

At a glanceHubSpot Service HubHubSpot Service HubUserlikeUserlike
Built aroundThe CRM record · help desk on top of HubSpotThe website messenger · now Lime Connect
Entry plan$15/seat/mo · Starter, yearly$0 · Free: 1 seat, 200 conversations
Chat in the price$0 · Free tools: chat with HubSpot brandingAbout $95/seat/mo · Pro, three-seat minimum, yearly
AI agent$9 per 1,000 credits · 50 credits per resolutionFrom about $108/mo · AI Agent, 100 conversations
Copilot for agentsBreeze · in the plansAbout $21/seat/mo · AI Copilot
Free planYes · 2 users, branded chatYes · 1 seat, website only

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Userlike has no ticket queue behind its conversations.

    UserlikeUserlike

    As a message in the website messenger, or from WhatsApp, in one message center. HubSpot Service Hub raises a ticket where Userlike keeps a conversation.

  2. 02

    What the seat buys

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $475 on Userlike.

    UserlikeUserlike

    The free plan is one seat on the website; Pro is priced per seat in euros (about $95) with a three-seat minimum. $475 for five people, against $75 on HubSpot Service Hub.

  3. 03

    How the AI is billed

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Userlike meters AI (from about $108/mo) above the seats as well.

    UserlikeUserlike

    The AI Agent starts around $108 a month for 100 conversations; the AI Copilot is about $21 per seat. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

  4. 04

    Channels in the price

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. email is here and not on Userlike.

    UserlikeUserlike

    Website messenger, WhatsApp, Messenger, Instagram, Telegram, SMS and email on Pro. WhatsApp, Instagram and Telegram are here and not on HubSpot Service Hub.

  5. 05

    Beyond the inbox

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Userlike is a customer messaging platform instead.

    UserlikeUserlike

    Live translation, video calls and WhatsApp campaigns; a German company under Lime Technologies. HubSpot Service Hub is a CRM-based help desk instead.

  6. 06

    Time to the first reply

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Userlike is an hour.

    UserlikeUserlike

    An hour: paste the messenger, connect WhatsApp through their onboarding. HubSpot Service Hub is an afternoon on Starter.

Sources: HubSpot Service Hub pricing · Userlike pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
The Userlike message center: the conversation list with channel badges and the chat
UserlikeUserlike. The Userlike message center: the conversation list with channel badges and the chat

Pricing references: HubSpot Service Hub pricing page (recorded 2026-09-13); Userlike pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

HubSpot Service Hub, Userlike and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureHubSpot Service HubHubSpot Service HubUserlikeUserlikeSellio

Pricing

Pricing model
Per seat; onboarding fees; AI by credits
Per seat in euros; three-seat minimum
Per workspace; seats and channels are plan limits
Free plan
2 users, HubSpot branding
1 seat, 200 conversations
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
Pro
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up
Pro
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Messenger only
Pro
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Pro
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams notifications
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Customer Agent
AI Agent add-on
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
50 credits per resolution, $9 per 1,000
From about $108 a month
Metered from an included credit, with caps you set
AI hands off to a person
Creates a ticket
Hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
On the CRM record
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Professional and up
Workflows add-on
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports; advanced on Professional
Analytics on Pro
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • Five people cost $400 a month less than on Userlike ($75 against $475), before AI.
  • You need email in the price, which Userlike does not include outright.

Pick Userlike if

  • You are in Europe and want a German-hosted messenger with WhatsApp campaigns.
  • Telegram and Instagram must be in the same inbox.
  • You need WhatsApp, Instagram and Telegram in the price, which HubSpot Service Hub does not include outright.
  • Time to the first reply is an hour here and an afternoon on Starter on HubSpot Service Hub.

The third option: Sellio

  • You are two to ten people on HubSpot Service Hub or Userlike who answer chat, messaging and email, and want to compare workspace pricing with $75 a month on HubSpot Service Hub against $475 on Userlike for five people.
  • You want the AI bill known before the month starts: HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, Userlike meters AI (from about $108/mo) above the seats; Sellio includes a credit and lets you cap it.
  • You need native Windows and macOS apps, which neither HubSpot Service Hub nor Userlike includes.

What two, five and ten people pay

HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Userlike: $475 a month for five (5 seats × about $95, billed yearly); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $30 less than HubSpot Service Hub and $430 less than Userlike for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub.

Where the two agree, and where they split

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Userlike is a customer messaging platform built around the website messenger. Both have a free plan: HubSpot Service Hub's is 2 users, branded chat, Userlike's is 1 seat, website only. HubSpot Service Hub and Userlike both include website chat in the price; only HubSpot Service Hub has email; only Userlike has WhatsApp, Instagram and Telegram. Between them HubSpot Service Hub and Userlike cover every channel Sellio ships. HubSpot Service Hub ($9 per 1,000 credits) and Userlike (from about $108/mo) both meter AI above the seats. HubSpot Service Hub has tickets and Userlike does not, and neither HubSpot Service Hub nor Userlike ships a desktop app. HubSpot Service Hub is an afternoon on Starter; Userlike is an hour.

What each price leaves out

HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Userlike: AI Agent from about $108 a month for 100 conversations; AI Copilot about $21 per seat. Beside HubSpot Service Hub's $9 per 1,000 credits and Userlike's from about $108/mo, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    HubSpot Service HubHubSpot Service Hub$0.45$212
    UserlikeUserlikeSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    UserlikeUserlike · 14-day trial of Pro
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

HubSpot Service Hub vs Userlike: the questions people ask

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Userlike is a customer messaging platform built around the website messenger. HubSpot Service Hub has tickets and Userlike does not, and neither HubSpot Service Hub nor Userlike ships a desktop app.

  • Entry plan: HubSpot Service Hub $15/seat/mo (Starter, yearly); Userlike $0 (Free: 1 seat, 200 conversations).
  • Chat in the price: HubSpot Service Hub $0 (Free tools: chat with HubSpot branding); Userlike About $95/seat/mo (Pro, three-seat minimum, yearly).
  • Sellio: one inbox for every channel: all five channels on every paid plan, where HubSpot Service Hub and Userlike each include only some.

The shared inbox page puts Sellio beside HubSpot Service Hub and Userlike on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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