HubSpot Service HubSalesforce Service CloudHubSpot Service Hub vs Salesforce Service Cloud

HubSpot Service Hub vs Salesforce Service Cloud: $900 apart for five people

A CRM-based help desk against an enterprise service CRM: HubSpot Service Hub is $900 a month cheaper for five people. The six differences, what five people pay on each, and a third option.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick HubSpot Service Hub if your sales and marketing already live in HubSpot and support should share the CRM. Pick Salesforce Service Cloud if the rest of the company runs on Salesforce and support must share the record. For five people, HubSpot Service Hub is $900 a month cheaper than Salesforce Service Cloud ($75 a month on HubSpot Service Hub against $975 on Salesforce Service Cloud), before AI. Sellio Mini, at $45 for the workspace, is $30 under HubSpot Service Hub. HubSpot Service Hub and Salesforce Service Cloud both include email in the price; only HubSpot Service Hub has website chat. Neither HubSpot Service Hub nor Salesforce Service Cloud includes WhatsApp, Instagram and Telegram outright. Below, a third option for a team of two to ten that wants what HubSpot Service Hub and Salesforce Service Cloud sell here at one price.

At a glanceHubSpot Service HubHubSpot Service HubSalesforce Service CloudSalesforce Service Cloud
Built aroundThe CRM record · help desk on top of HubSpotCases on the CRM · channels bought separately
Entry plan$15/seat/mo · Starter, yearly$25/user/mo · Starter Suite
Chat in the price$0 · Free tools: chat with HubSpot branding$195/user/mo · Core, plus messaging add-ons
AI agent$9 per 1,000 credits · 50 credits per resolutionFlex Credits · Agentforce; Max includes 2.75M a year
Copilot for agentsBreeze · in the plansIn Agentforce
Free planYes · 2 users, branded chatNone · trials on Starter to Advanced

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    HubSpot Service HubHubSpot Service Hub

    As a ticket on the CRM contact, with every marketing and sales touch beside it. Salesforce Service Cloud raises tickets too, from cases on the CRM.

    Salesforce Service CloudSalesforce Service Cloud

    As a case on the Salesforce record, routed by Omni-Channel to a queue or an agent. HubSpot Service Hub raises tickets too, from the CRM record.

  2. 02

    What the seat buys

    HubSpot Service HubHubSpot Service Hub

    Starter is $15 a seat; Professional is $90 with a $1,500 onboarding fee, and that is where routing and SLAs start. $75 for five people, against $975 on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    $25 buys the Starter Suite; the service editions run $195 on Core to $550 on Max, with channels as add-ons. $975 for five people, against $75 on HubSpot Service Hub.

  3. 03

    How the AI is billed

    HubSpot Service HubHubSpot Service Hub

    Customer Agent costs 50 credits per resolved conversation, and credits are $9 per 1,000, so about $0.45 a resolution. Salesforce Service Cloud meters AI (Flex Credits) above the seats as well.

    Salesforce Service CloudSalesforce Service Cloud

    Agentforce is sold in Flex Credits by usage; only Max includes an allowance. HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats as well.

  4. 04

    Channels in the price

    HubSpot Service HubHubSpot Service Hub

    Chat, email and Messenger on the lower plans; WhatsApp and calling on Professional; no Telegram. website chat is here and not on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    Email and web on the editions; chat, messaging, WhatsApp and voice are bought as add-ons. HubSpot Service Hub adds website chat, which Salesforce Service Cloud lacks.

  5. 05

    Beyond the inbox

    HubSpot Service HubHubSpot Service Hub

    The rest of HubSpot: marketing, sales, CMS and the shared CRM. Salesforce Service Cloud is an enterprise service CRM instead.

    Salesforce Service CloudSalesforce Service Cloud

    The whole CRM: sales, marketing, commerce, analytics and thousands of AppExchange apps. HubSpot Service Hub is a CRM-based help desk instead.

  6. 06

    Time to the first reply

    HubSpot Service HubHubSpot Service Hub

    An afternoon on Starter; Professional comes with a paid onboarding. Salesforce Service Cloud is weeks to months.

    Salesforce Service CloudSalesforce Service Cloud

    Weeks to months: an implementation, often with a partner. HubSpot Service Hub is an afternoon on Starter.

Sources: HubSpot Service Hub pricing · Salesforce Service Cloud pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
HubSpot Service HubHubSpot Service Hub. The HubSpot help desk workspace: the ticket with the CRM contact and its timeline
The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel
Salesforce Service CloudSalesforce Service Cloud. The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 resolved conversations on HubSpot Service Hub, Agentforce conversations on Salesforce Service Cloud

3000+
HubSpot Service HubHubSpot Service Hub

$206/mo

Shared inbox, chat, 500 credits.

5 × $15 seats
$75
290 resolved conversations × $0.45
$131

Yearly billing; monthly costs more. 50 credits per resolution at $9 per 1,000 credits; Starter's 500 credits cover about ten. Rates recorded on 2026-09-13.

Salesforce Service CloudSalesforce Service Cloud

$1,575/mo

The service console; channels as add-ons.

5 × $195 seats
$975
300 Agentforce conversations × $2
$600

Yearly billing; monthly costs more. Agentforce was listed at $2 per conversation before moving to Flex Credits; the rate is a stated assumption. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: HubSpot Service Hub pricing page (recorded 2026-09-13); Salesforce Service Cloud pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

HubSpot Service Hub, Salesforce Service Cloud and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureHubSpot Service HubHubSpot Service HubSalesforce Service CloudSalesforce Service CloudSellio

Pricing

Pricing model
Per seat; onboarding fees; AI by credits
Per user; channels and AI on top
Per workspace; seats and channels are plan limits
Free plan
2 users, HubSpot branding
None; trials
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
All plans
Messaging add-on
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
All plans
Email-to-case
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up
Messaging add-on
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Messenger only
Messenger via add-on
From Mini: Instagram DMs beside web chat
Telegram
Not offered
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams notifications
Slack is a Salesforce product
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Customer Agent
Agentforce
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
50 credits per resolution, $9 per 1,000
Flex Credits by usage
Metered from an included credit, with caps you set
AI hands off to a person
Creates a ticket
Routes to a queue
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
On the CRM record
Cases
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Professional and up
Flow
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports; advanced on Professional
Reports and Tableau
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick HubSpot Service Hub if

  • Your sales and marketing already live in HubSpot and support should share the CRM.
  • You want an AI agent priced per resolution at under a dollar.
  • Five people cost $900 a month less than on Salesforce Service Cloud ($75 against $975), before AI.
  • You need website chat in the price, which Salesforce Service Cloud does not include outright.

Pick Salesforce Service Cloud if

  • The rest of the company runs on Salesforce and support must share the record.
  • You have an implementation partner and a budget for add-ons.
  • Time to the first reply is weeks to months here and an afternoon on Starter on HubSpot Service Hub.
  • Its pricing model suits you better than HubSpot Service Hub's: per user per month, billed yearly. Channels and Agentforce are bought on top of the edition.

The third option: Sellio

  • You are two to ten people on HubSpot Service Hub or Salesforce Service Cloud who answer chat, messaging and email, and want to compare workspace pricing with $75 a month on HubSpot Service Hub against $975 on Salesforce Service Cloud for five people.
  • You want the AI bill known before the month starts: HubSpot Service Hub meters AI ($9 per 1,000 credits) above the seats, Salesforce Service Cloud meters AI (Flex Credits) above the seats; Sellio includes a credit and lets you cap it.
  • You need Telegram and native Windows and macOS apps, which neither HubSpot Service Hub nor Salesforce Service Cloud includes.

What two, five and ten people pay

HubSpot Service Hub on Starter: $30, $75 and $150 a month for two, five and ten people, before AI. Salesforce Service Cloud on Core: $390, $975 and $1,950 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $30 less than HubSpot Service Hub and $930 less than Salesforce Service Cloud for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $55 under HubSpot Service Hub and $1,855 under Salesforce Service Cloud.

Where the two agree, and where they split

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM. Only HubSpot Service Hub has a free plan (2 users, branded chat); Salesforce Service Cloud offers a free trial. HubSpot Service Hub and Salesforce Service Cloud both include email in the price; only HubSpot Service Hub has website chat. Neither HubSpot Service Hub nor Salesforce Service Cloud includes WhatsApp, Instagram and Telegram outright. HubSpot Service Hub ($9 per 1,000 credits) and Salesforce Service Cloud (Flex Credits) both meter AI above the seats. HubSpot Service Hub and Salesforce Service Cloud both raise tickets, and neither HubSpot Service Hub nor Salesforce Service Cloud ships a desktop app. HubSpot Service Hub is an afternoon on Starter; Salesforce Service Cloud is weeks to months.

What each price leaves out

HubSpot Service Hub: HubSpot Credits at $9 per 1,000; Customer Agent uses 50 credits per resolved conversation. Salesforce Service Cloud: Agentforce by Flex Credits; Max includes 2.75M a year, others buy by usage. Beside HubSpot Service Hub's $9 per 1,000 credits and Salesforce Service Cloud's Flex Credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    HubSpot Service HubHubSpot Service Hub$0.45$212
    Salesforce Service CloudSalesforce Service CloudAssumed $2$960
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    HubSpot Service HubHubSpot Service Hub · Free tools, no trial clock
    Salesforce Service CloudSalesforce Service Cloud · Free trials on Starter, Pro, Core and Advanced
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

HubSpot Service Hub vs Salesforce Service Cloud: the questions people ask

HubSpot Service Hub is a CRM-based help desk built around the CRM record; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM.

  • Entry plan: HubSpot Service Hub $15/seat/mo (Starter, yearly); Salesforce Service Cloud $25/user/mo (Starter Suite).
  • Chat in the price: HubSpot Service Hub $0 (Free tools: chat with HubSpot branding); Salesforce Service Cloud $195/user/mo (Core, plus messaging add-ons).
  • Sellio puts every channel in one inbox: WhatsApp, Instagram and Telegram, which neither HubSpot Service Hub nor Salesforce Service Cloud has outright, plus the rest of the five, on every paid plan.

Sellio's side of the HubSpot Service Hub and Salesforce Service Cloud rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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