Help ScoutBrevo (Sendinblue)Help Scout vs Brevo (Sendinblue)

Help Scout vs Brevo (Sendinblue): who includes email

A shared inbox and help desk against a marketing platform with a chat inbox: Brevo (Sendinblue) is $50 a month cheaper for five people. Where Help Scout and Brevo (Sendinblue) split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Help Scout if email is your main channel and you want the calmest inbox your agents will ever use. Pick Brevo (Sendinblue) if you already send campaigns from Brevo and want the same contacts in the inbox. For five people, Brevo (Sendinblue) is $50 a month cheaper than Help Scout ($125 a month on Help Scout against $75 on Brevo (Sendinblue)), before AI. Sellio Mini, at $45, comes in $30 below Brevo (Sendinblue). Help Scout and Brevo (Sendinblue) both include website chat, WhatsApp and Instagram in the price; only Help Scout has email. Neither Help Scout nor Brevo (Sendinblue) includes Telegram outright. For a team of two to ten weighing Help Scout against Brevo (Sendinblue), the third option below puts chat and tickets at one workspace price.

At a glanceHelp ScoutHelp ScoutBrevo (Sendinblue)Brevo (Sendinblue)
Built aroundA calm email inbox · Beacon adds chatEmail campaigns · Conversations is a module
Entry plan$25/user/mo · Standard: 2 inboxes$0 · Conversations Free: 1 seat
Chat in the price$25/user/mo · Beacon on every planAbout $15/seat/mo · Conversations Pro
AI agent$0.75 per resolution · AI AnswersAura AI · drafts and summaries, no per-use price
Copilot for agentsIncluded · AI inbox assistantAura AI
Free planYes · 5 users, 100 contacts a monthYes · one seat, one channel

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    Help ScoutHelp Scout

    As a conversation in a shared inbox, assigned and tagged; it is email first, with Beacon chat beside it. Brevo (Sendinblue) has no ticket queue either.

    Brevo (Sendinblue)Brevo (Sendinblue)

    As a chat or a social message in the Conversations inbox, next to the contact's campaign history. Help Scout has no ticket queue either.

  2. 02

    What the seat buys

    Help ScoutHelp Scout

    $25 buys two inboxes on Standard. More inboxes are $10 a month each; Pro has a ten-user minimum. $125 for five people, against $75 on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Conversations Pro is about $15 a seat; the marketing plans are priced by email volume, not seats. $75 for five people, against $125 on Help Scout.

  3. 03

    How the AI is billed

    Help ScoutHelp Scout

    AI Answers, the chatbot, is $0.75 per resolution. The AI inbox assistant is included. Brevo (Sendinblue) meters AI (Aura AI) above the seats as well.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Aura AI drafts replies and summarises chats inside the plans; no AI agent is metered per conversation. Help Scout meters AI ($0.75 per resolution) above the seats as well.

  4. 04

    Channels in the price

    Help ScoutHelp Scout

    Email, Beacon chat, Messenger and SMS; no WhatsApp, Instagram or Telegram in the inbox. email is here and not on Brevo (Sendinblue).

    Brevo (Sendinblue)Brevo (Sendinblue)

    Website chat, Messenger, Instagram, WhatsApp and email; no Telegram. Help Scout adds email, which Brevo (Sendinblue) lacks.

  5. 05

    Beyond the inbox

    Help ScoutHelp Scout

    Docs, the knowledge base, and customer profiles with properties; no contact center or campaigns. Brevo (Sendinblue) is a marketing platform with a chat inbox instead.

    Brevo (Sendinblue)Brevo (Sendinblue)

    Email and SMS campaigns, marketing automation, a CRM and transactional email. Help Scout is a shared inbox and help desk instead.

  6. 06

    Time to the first reply

    Help ScoutHelp Scout

    An afternoon: forward the support address, add Beacon, invite the team. Brevo (Sendinblue) is an afternoon.

    Brevo (Sendinblue)Brevo (Sendinblue)

    An afternoon: add the chat widget and connect the social pages. Help Scout is an afternoon.

Sources: Help Scout pricing · Brevo (Sendinblue) pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Help Scout inbox: a conversation list, the email thread and the customer sidebar
Help ScoutHelp Scout. The Help Scout inbox: a conversation list, the email thread and the customer sidebar
The Brevo Conversations inbox: the chat list beside the contact and campaign history
Brevo (Sendinblue)Brevo (Sendinblue). The Brevo Conversations inbox: the chat list beside the contact and campaign history

Pricing references: Help Scout pricing page (recorded 2026-09-06); Brevo (Sendinblue) pricing page (recorded 2026-09-13; needs verification). Prices change; confirm current terms with each vendor.

Help Scout, Brevo (Sendinblue) and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureHelp ScoutHelp ScoutBrevo (Sendinblue)Brevo (Sendinblue)Sellio

Pricing

Pricing model
Per user; extra inboxes $10; AI per resolution.
Per seat for the inbox; by volume for campaigns
Per workspace; seats and channels are plan limits
Free plan
5 users, 1 inbox, 100 contacts a month.
One seat, one channel
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Beacon.
Widget included
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
Campaign replies, not a ticket queue
From Mini: forward your support address; reply from the thread
WhatsApp
Included on paid plans.
In Conversations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Included on paid plans.
In Conversations
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack notifications.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
AI Answers, trained on Docs.
Chatbot scenarios; Aura AI drafts
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
$0.75 per resolution.
Inside the plan
Metered from an included credit, with caps you set
AI hands off to a person
Hands to the inbox.
Scenario hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with status; no separate ticket object.
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Workflows; rule lists with counts per plan.
Marketing automation, not support rules
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Reports and Happiness ratings.
Campaign reports
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Browser and mobile apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Help Scout if

  • Email is your main channel and you want the calmest inbox your agents will ever use.
  • You want a mature knowledge base in the same product.
  • You need email in the price, which Brevo (Sendinblue) does not include outright.
  • Its pricing model suits you better than Brevo (Sendinblue)'s: per user per month. Extra inboxes $10 a month each.

Pick Brevo (Sendinblue) if

  • You already send campaigns from Brevo and want the same contacts in the inbox.
  • Marketing automation matters as much as support.
  • Five people cost $50 a month less than on Help Scout ($75 against $125), before AI.
  • Its pricing model suits you better than Help Scout's: conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $125 a month on Help Scout against $75 on Brevo (Sendinblue) for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Help Scout meters AI ($0.75 per resolution) above the seats, Brevo (Sendinblue) meters AI (Aura AI) above the seats, and Sellio stops at the cap you set.
  • You need Telegram and native Windows and macOS apps, which neither Help Scout nor Brevo (Sendinblue) includes.

What two, five and ten people pay

Help Scout on Standard: $50, $125 and $250 a month for two, five and ten people, before AI. Brevo (Sendinblue): $75 a month for five (5 seats × about $15); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $80 less than Help Scout and $30 less than Brevo (Sendinblue) for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $155 under Help Scout.

Where the two agree, and where they split

Help Scout is a shared inbox and help desk built around a calm email inbox; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns. Both have a free plan: Help Scout's is 5 users, 100 contacts a month, Brevo (Sendinblue)'s is one seat, one channel. Help Scout and Brevo (Sendinblue) both include website chat, WhatsApp and Instagram in the price; only Help Scout has email. Neither Help Scout nor Brevo (Sendinblue) includes Telegram outright. Help Scout ($0.75 per resolution) and Brevo (Sendinblue) (Aura AI) both meter AI above the seats. Neither Help Scout nor Brevo (Sendinblue) has a ticket queue, and neither Help Scout nor Brevo (Sendinblue) ships a desktop app. Help Scout is an afternoon; Brevo (Sendinblue) is an afternoon.

What each price leaves out

Help Scout: AI Inbox assistant included; AI Answers (the chatbot) $0.75 per resolution. Brevo (Sendinblue): Aura AI drafts and summaries inside the plans; no per-conversation AI price. Beside Help Scout's $0.75 per resolution and Brevo (Sendinblue)'s Aura AI, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Brevo (Sendinblue) does not print the figures above in a form a fetch can read (Conversations is priced per seat; the marketing plans by email volume. The page could only be read in a local currency, so the seat price is from Brevo's published summaries.), so they are marked unverified here beside Help Scout's, and Brevo (Sendinblue)'s pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    Help ScoutHelp Scout$0.75$360
    Brevo (Sendinblue)Brevo (Sendinblue)See vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    Help ScoutHelp Scout · 15 days, no card
    Brevo (Sendinblue)Brevo (Sendinblue) · Free plan, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Help Scout vs Brevo (Sendinblue): the questions people ask

Help Scout is a shared inbox and help desk built around a calm email inbox; Brevo (Sendinblue) is a marketing platform with a chat inbox built around email campaigns.

  • Entry plan: Help Scout $25/user/mo (Standard: 2 inboxes); Brevo (Sendinblue) $0 (Conversations Free: 1 seat).
  • Chat in the price: Help Scout $25/user/mo (Beacon on every plan); Brevo (Sendinblue) About $15/seat/mo (Conversations Pro).
  • Sellio: one inbox for every channel: Telegram, which neither Help Scout nor Brevo (Sendinblue) has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Help Scout and Brevo (Sendinblue) on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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