FrontUserlikeFront vs Userlike

Front vs Userlike: team inbox or customer messaging

A team inbox against a customer messaging platform: Front is $150 a month cheaper for five people. Where Front and Userlike split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Front if email is the channel and you want shared drafts, comments and sequences on every thread. Pick Userlike if you are in Europe and want a German-hosted messenger with WhatsApp campaigns. For five people, Front is $150 a month cheaper than Userlike ($325 a month on Front against $475 on Userlike), before AI. Sellio Mini, at $45, comes in $280 below Front. Front and Userlike both include website chat and Instagram in the price; only Front has email; only Userlike has WhatsApp and Telegram. Between them Front and Userlike cover every channel Sellio ships. For a team of two to ten weighing Front against Userlike, the third option below puts chat and tickets at one workspace price.

At a glanceFrontFrontUserlikeUserlike
Built aroundShared email · comments and drafts on every threadThe website messenger · now Lime Connect
Entry plan$25/seat/mo · Starter: one channel type$0 · Free: 1 seat, 200 conversations
Chat in the price$65/seat/mo · Professional: omnichannelAbout $95/seat/mo · Pro, three-seat minimum, yearly
AI agentFrom $0.05 per conversation · AutopilotFrom about $108/mo · AI Agent, 100 conversations
Copilot for agents$20/seat/moAbout $21/seat/mo · AI Copilot
Free planNone · 14-day trialYes · 1 seat, website only

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FrontFront

    As a thread in a shared inbox that teammates comment on and draft together; it is email first. Userlike has no ticket queue either.

    UserlikeUserlike

    As a message in the website messenger, or from WhatsApp, in one message center. Front has no ticket queue either.

  2. 02

    What the seat buys

    FrontFront

    $25 buys one channel type and up to ten seats. Omnichannel and fifty seats start at Professional, $65. $325 for five people, against $475 on Userlike.

    UserlikeUserlike

    The free plan is one seat on the website; Pro is priced per seat in euros (about $95) with a three-seat minimum. $475 for five people, against $325 on Front.

  3. 03

    How the AI is billed

    FrontFront

    Autopilot, the AI agent, from $0.05 a conversation; Copilot is $20 per seat and Smart QA $20 per seat. Userlike meters AI (from about $108/mo) above the seats as well.

    UserlikeUserlike

    The AI Agent starts around $108 a month for 100 conversations; the AI Copilot is about $21 per seat. Front meters AI (from $0.05 per conversation) above the seats as well.

  4. 04

    Channels in the price

    FrontFront

    Email on Starter; chat, SMS, WhatsApp and voice on Professional and up. email is here and not on Userlike.

    UserlikeUserlike

    Website messenger, WhatsApp, Messenger, Instagram, Telegram, SMS and email on Pro. WhatsApp and Telegram are here and not on Front.

  5. 05

    Beyond the inbox

    FrontFront

    Sequences, calendar, account views and analytics for logistics, finance and account teams. Userlike is a customer messaging platform instead.

    UserlikeUserlike

    Live translation, video calls and WhatsApp campaigns; a German company under Lime Technologies. Front is a team inbox instead.

  6. 06

    Time to the first reply

    FrontFront

    A day: connect the mailboxes, set rules and assignments, then add the chat widget. Userlike is an hour.

    UserlikeUserlike

    An hour: paste the messenger, connect WhatsApp through their onboarding. Front is a day.

Sources: Front pricing · Userlike pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Front inbox: the thread with internal comments beside it and the assignment bar on top
FrontFront. The Front inbox: the thread with internal comments beside it and the assignment bar on top
The Userlike message center: the conversation list with channel badges and the chat
UserlikeUserlike. The Userlike message center: the conversation list with channel badges and the chat

Pricing references: Front pricing page (recorded 2026-09-06); Userlike pricing page (recorded 2026-09-13). Prices change; confirm current terms with each vendor.

Front, Userlike and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFrontFrontUserlikeUserlikeSellio

Pricing

Pricing model
Per seat; channels tiered; AI add-ons per seat.
Per seat in euros; three-seat minimum
Per workspace; seats and channels are plan limits
Free plan
14-day trial.
1 seat, 200 conversations
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat channel; Starter allows one channel type.
All plans
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
Pro
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up, via add-on.
Pro
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Professional and up.
Pro
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Pro
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations.
Not offered
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Autopilot.
AI Agent add-on
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.05 per conversation; Copilot $20 per seat.
From about $108 a month
Metered from an included credit, with caps you set
AI hands off to a person
Routes to teammates.
Hands to an agent
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with tags and status.
Conversations only
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules engine; visual on higher plans.
Workflows add-on
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Professional and up.
Analytics on Pro
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Mac and Windows apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Front if

  • Email is the channel and you want shared drafts, comments and sequences on every thread.
  • You run logistics, finance or account management where a thread is a piece of work.
  • Five people cost $150 a month less than on Userlike ($325 against $475), before AI.
  • You need email in the price, which Userlike does not include outright.

Pick Userlike if

  • You are in Europe and want a German-hosted messenger with WhatsApp campaigns.
  • Telegram and Instagram must be in the same inbox.
  • You need WhatsApp and Telegram in the price, which Front does not include outright.
  • You want a free plan to start on; Front offers a 14-day trial of Professional.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $325 a month on Front against $475 on Userlike for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Front meters AI (from $0.05 per conversation) above the seats, Userlike meters AI (from about $108/mo) above the seats, and Sellio stops at the cap you set.
  • You need tickets raised from a chat, which neither Front nor Userlike includes.

What two, five and ten people pay

Front on Professional: $130, $325 and $650 a month for two, five and ten people, before AI. Userlike: $475 a month for five (5 seats × about $95, billed yearly); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $280 less than Front and $430 less than Userlike for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $555 under Front.

Where the two agree, and where they split

Front is a team inbox built around shared email; Userlike is a customer messaging platform built around the website messenger. Only Userlike has a free plan (1 seat, website only); Front offers a 14-day trial of Professional. Front and Userlike both include website chat and Instagram in the price; only Front has email; only Userlike has WhatsApp and Telegram. Between them Front and Userlike cover every channel Sellio ships. Front (from $0.05 per conversation) and Userlike (from about $108/mo) both meter AI above the seats. Neither Front nor Userlike has a ticket queue, and only Front ships desktop apps. Front is a day; Userlike is an hour.

What each price leaves out

Front: Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise). Userlike: AI Agent from about $108 a month for 100 conversations; AI Copilot about $21 per seat. Beside Front's from $0.05 per conversation and Userlike's from about $108/mo, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FrontFront$0.05$24
    UserlikeUserlikeSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FrontFront · 14-day trial of Professional
    UserlikeUserlike · 14-day trial of Pro
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Front vs Userlike: the questions people ask

Front is a team inbox built around shared email; Userlike is a customer messaging platform built around the website messenger. Neither Front nor Userlike has a ticket queue, and only Front ships desktop apps.

  • Entry plan: Front $25/seat/mo (Starter: one channel type); Userlike $0 (Free: 1 seat, 200 conversations).
  • Chat in the price: Front $65/seat/mo (Professional: omnichannel); Userlike About $95/seat/mo (Pro, three-seat minimum, yearly).
  • Sellio's inbox: all five channels on every paid plan, where Front and Userlike each include only some.

The shared inbox page puts Sellio beside Front and Userlike on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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