FrontSalesforce Service CloudFront vs Salesforce Service Cloud

Front vs Salesforce Service Cloud: $650 apart for five people

A team inbox against an enterprise service CRM: Front is $650 a month cheaper for five people. What decides between Front and Salesforce Service Cloud, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Front if email is the channel and you want shared drafts, comments and sequences on every thread. Pick Salesforce Service Cloud if the rest of the company runs on Salesforce and support must share the record. For five people, Front is $650 a month cheaper than Salesforce Service Cloud ($325 a month on Front against $975 on Salesforce Service Cloud), before AI. Sellio Mini is $45, $280 under Front. Front and Salesforce Service Cloud both include email in the price; only Front has website chat and Instagram. Neither Front nor Salesforce Service Cloud includes WhatsApp and Telegram outright. A team of two to ten choosing between Front and Salesforce Service Cloud for chat and tickets at one price has a third option below.

At a glanceFrontFrontSalesforce Service CloudSalesforce Service Cloud
Built aroundShared email · comments and drafts on every threadCases on the CRM · channels bought separately
Entry plan$25/seat/mo · Starter: one channel type$25/user/mo · Starter Suite
Chat in the price$65/seat/mo · Professional: omnichannel$195/user/mo · Core, plus messaging add-ons
AI agentFrom $0.05 per conversation · AutopilotFlex Credits · Agentforce; Max includes 2.75M a year
Copilot for agents$20/seat/moIn Agentforce
Free planNone · 14-day trialNone · trials on Starter to Advanced

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FrontFront

    As a thread in a shared inbox that teammates comment on and draft together; it is email first. Salesforce Service Cloud raises a ticket where Front keeps a conversation.

    Salesforce Service CloudSalesforce Service Cloud

    As a case on the Salesforce record, routed by Omni-Channel to a queue or an agent. Front has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    FrontFront

    $25 buys one channel type and up to ten seats. Omnichannel and fifty seats start at Professional, $65. $325 for five people, against $975 on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    $25 buys the Starter Suite; the service editions run $195 on Core to $550 on Max, with channels as add-ons. $975 for five people, against $325 on Front.

  3. 03

    How the AI is billed

    FrontFront

    Autopilot, the AI agent, from $0.05 a conversation; Copilot is $20 per seat and Smart QA $20 per seat. Salesforce Service Cloud meters AI (Flex Credits) above the seats as well.

    Salesforce Service CloudSalesforce Service Cloud

    Agentforce is sold in Flex Credits by usage; only Max includes an allowance. Front meters AI (from $0.05 per conversation) above the seats as well.

  4. 04

    Channels in the price

    FrontFront

    Email on Starter; chat, SMS, WhatsApp and voice on Professional and up. website chat and Instagram are here and not on Salesforce Service Cloud.

    Salesforce Service CloudSalesforce Service Cloud

    Email and web on the editions; chat, messaging, WhatsApp and voice are bought as add-ons. Front adds website chat and Instagram, which Salesforce Service Cloud lacks.

  5. 05

    Beyond the inbox

    FrontFront

    Sequences, calendar, account views and analytics for logistics, finance and account teams. Salesforce Service Cloud is an enterprise service CRM instead.

    Salesforce Service CloudSalesforce Service Cloud

    The whole CRM: sales, marketing, commerce, analytics and thousands of AppExchange apps. Front is a team inbox instead.

  6. 06

    Time to the first reply

    FrontFront

    A day: connect the mailboxes, set rules and assignments, then add the chat widget. Salesforce Service Cloud is weeks to months.

    Salesforce Service CloudSalesforce Service Cloud

    Weeks to months: an implementation, often with a partner. Front is a day.

Sources: Front pricing · Salesforce Service Cloud pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Front inbox: the thread with internal comments beside it and the assignment bar on top
FrontFront. The Front inbox: the thread with internal comments beside it and the assignment bar on top
The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel
Salesforce Service CloudSalesforce Service Cloud. The Service Cloud console: the case with the contact, the knowledge panel and Omni-Channel

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 Autopilot conversations on Front, Agentforce conversations on Salesforce Service Cloud

3000+
FrontFront

$340/mo

Omnichannel, up to fifty seats.

5 × $65 seats
$325
300 Autopilot conversations × $0.05
$15
Copilot, 5 × $20
$0

Yearly billing; monthly costs more. From $0.05 per conversation handled by Autopilot, as printed. Rates recorded on 2026-09-06.

Salesforce Service CloudSalesforce Service Cloud

$1,575/mo

The service console; channels as add-ons.

5 × $195 seats
$975
300 Agentforce conversations × $2
$600

Yearly billing; monthly costs more. Agentforce was listed at $2 per conversation before moving to Flex Credits; the rate is a stated assumption. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: Front pricing page (recorded 2026-09-06); Salesforce Service Cloud pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

Front, Salesforce Service Cloud and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFrontFrontSalesforce Service CloudSalesforce Service CloudSellio

Pricing

Pricing model
Per seat; channels tiered; AI add-ons per seat.
Per user; channels and AI on top
Per workspace; seats and channels are plan limits
Free plan
14-day trial.
None; trials
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat channel; Starter allows one channel type.
Messaging add-on
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
Email-to-case
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up, via add-on.
Messaging add-on
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Professional and up.
Messenger via add-on
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations.
Slack is a Salesforce product
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Autopilot.
Agentforce
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.05 per conversation; Copilot $20 per seat.
Flex Credits by usage
Metered from an included credit, with caps you set
AI hands off to a person
Routes to teammates.
Routes to a queue
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with tags and status.
Cases
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules engine; visual on higher plans.
Flow
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Professional and up.
Reports and Tableau
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Mac and Windows apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Front if

  • Email is the channel and you want shared drafts, comments and sequences on every thread.
  • You run logistics, finance or account management where a thread is a piece of work.
  • Five people cost $650 a month less than on Salesforce Service Cloud ($325 against $975), before AI.
  • You need website chat and Instagram in the price, which Salesforce Service Cloud does not include outright.

Pick Salesforce Service Cloud if

  • The rest of the company runs on Salesforce and support must share the record.
  • You have an implementation partner and a budget for add-ons.
  • You need a ticket queue, which Front does not have.
  • Time to the first reply is weeks to months here and a day on Front.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $325 a month on Front against $975 on Salesforce Service Cloud for five people, including each product's limits.
  • The AI invoice should be known in advance: Front meters AI (from $0.05 per conversation) above the seats and Salesforce Service Cloud meters AI (Flex Credits) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and a free plan with no trial clock, which neither Front nor Salesforce Service Cloud includes.

What two, five and ten people pay

Front on Professional: $130, $325 and $650 a month for two, five and ten people, before AI. Salesforce Service Cloud on Core: $390, $975 and $1,950 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $280 less than Front and $930 less than Salesforce Service Cloud for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $555 under Front and $1,855 under Salesforce Service Cloud.

Where the two agree, and where they split

Front is a team inbox built around shared email; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM. Neither has a free plan: Front offers a 14-day trial of Professional, Salesforce Service Cloud a free trial. Front and Salesforce Service Cloud both include email in the price; only Front has website chat and Instagram. Neither Front nor Salesforce Service Cloud includes WhatsApp and Telegram outright. Front (from $0.05 per conversation) and Salesforce Service Cloud (Flex Credits) both meter AI above the seats. Salesforce Service Cloud has tickets and Front does not, and only Front ships desktop apps. Front is a day; Salesforce Service Cloud is weeks to months.

What each price leaves out

Front: Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise). Salesforce Service Cloud: Agentforce by Flex Credits; Max includes 2.75M a year, others buy by usage. Beside Front's from $0.05 per conversation and Salesforce Service Cloud's Flex Credits, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FrontFront$0.05$24
    Salesforce Service CloudSalesforce Service CloudAssumed $2$960
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FrontFront · 14-day trial of Professional
    Salesforce Service CloudSalesforce Service Cloud · Free trials on Starter, Pro, Core and Advanced
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Front vs Salesforce Service Cloud: the questions people ask

Front is a team inbox built around shared email; Salesforce Service Cloud is an enterprise service CRM built around cases on the CRM. Salesforce Service Cloud has tickets and Front does not, and only Front ships desktop apps.

  • Entry plan: Front $25/seat/mo (Starter: one channel type); Salesforce Service Cloud $25/user/mo (Starter Suite).
  • Chat in the price: Front $65/seat/mo (Professional: omnichannel); Salesforce Service Cloud $195/user/mo (Core, plus messaging add-ons).
  • Sellio: WhatsApp and Telegram, which neither Front nor Salesforce Service Cloud has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Front and Salesforce Service Cloud rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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