FrontHappyFoxFront vs HappyFox

Front vs HappyFox: team inbox or help desk

A team inbox against a help desk: HappyFox is $205 a month cheaper for five people. What decides between Front and HappyFox, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

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The short answer

Pick Front if email is the channel and you want shared drafts, comments and sequences on every thread. Pick HappyFox if you want a classic ticket help desk with SLAs and are fine buying chat separately. For five people, HappyFox is $205 a month cheaper than Front ($325 a month on Front against $120 on HappyFox), before AI. Sellio Mini is $45, $75 under HappyFox. Front and HappyFox both include email in the price; only Front has website chat and Instagram. Neither Front nor HappyFox includes WhatsApp and Telegram outright. A team of two to ten choosing between Front and HappyFox for chat and tickets at one price has a third option below.

At a glanceFrontFrontHappyFoxHappyFox
Built aroundShared email · comments and drafts on every threadTickets · chat and chatbot sold separately
Entry plan$25/seat/mo · Starter: one channel type$24/agent/mo · Help Desk, yearly
Chat in the price$65/seat/mo · Professional: omnichannelSeparate product · HappyFox Chat
AI agentFrom $0.05 per conversation · Autopilot$0.33 per resolution · the Chatbot product
Copilot for agents$20/seat/mo$14/agent/mo · HappyFox AI
Free planNone · 14-day trialNone · 14-day trial

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FrontFront

    As a thread in a shared inbox that teammates comment on and draft together; it is email first. HappyFox raises a ticket where Front keeps a conversation.

    HappyFoxHappyFox

    As a ticket from email, a form or the chat product, with categories, priorities and SLAs. Front has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    FrontFront

    $25 buys one channel type and up to ten seats. Omnichannel and fifty seats start at Professional, $65. $325 for five people, against $120 on HappyFox.

    HappyFoxHappyFox

    $24 buys the help desk on the entry plan, capped at five agents; higher plans lift the cap. $120 for five people, against $325 on Front.

  3. 03

    How the AI is billed

    FrontFront

    Autopilot, the AI agent, from $0.05 a conversation; Copilot is $20 per seat and Smart QA $20 per seat. HappyFox meters AI ($0.33 per resolution) above the seats as well.

    HappyFoxHappyFox

    HappyFox AI is $14 per agent; the Chatbot is $0.33 per resolution; Autopilot actions from two cents. Front meters AI (from $0.05 per conversation) above the seats as well.

  4. 04

    Channels in the price

    FrontFront

    Email on Starter; chat, SMS, WhatsApp and voice on Professional and up. website chat and Instagram are here and not on HappyFox.

    HappyFoxHappyFox

    Email, forms and social in the help desk; live chat is a separate product, no Telegram. Front adds website chat and Instagram, which HappyFox lacks.

  5. 05

    Beyond the inbox

    FrontFront

    Sequences, calendar, account views and analytics for logistics, finance and account teams. HappyFox is a help desk instead.

    HappyFoxHappyFox

    A contact center suite, a service desk for IT and a CRM, each priced on its own. Front is a team inbox instead.

  6. 06

    Time to the first reply

    FrontFront

    A day: connect the mailboxes, set rules and assignments, then add the chat widget. HappyFox is a day.

    HappyFoxHappyFox

    A day: connect the mailbox, set categories and SLAs. Front is a day.

Sources: Front pricing · HappyFox pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Front inbox: the thread with internal comments beside it and the assignment bar on top
FrontFront. The Front inbox: the thread with internal comments beside it and the assignment bar on top
The HappyFox ticket list: the queue with categories, priorities and the ticket detail
HappyFoxHappyFox. The HappyFox ticket list: the queue with categories, priorities and the ticket detail

What your team would pay

Move the sliders. Yearly-billing rates from each vendor’s pricing page, next to Sellio’s plan for the same number of seats.

5 people who answer customers

50

300 Autopilot conversations on Front, Chatbot resolutions on HappyFox

3000+
FrontFront

$340/mo

Omnichannel, up to fifty seats.

5 × $65 seats
$325
300 Autopilot conversations × $0.05
$15
Copilot, 5 × $20
$0

Yearly billing; monthly costs more. From $0.05 per conversation handled by Autopilot, as printed. Rates recorded on 2026-09-06.

HappyFoxHappyFox

$219/mo

Ticketing, capped at five agents.

5 × $24 seats
$120
300 Chatbot resolutions × $0.33
$99
Copilot, 5 × $14
$0

Yearly billing; monthly costs more. $0.33 per resolution by the HappyFox Chatbot, as printed. Rates recorded on 2026-09-13.

Sellio · Mini

$55/mo

One price for the workspace: 3 channels, 2 AI agents, $5 AI credit a month.

Workspace, 5 of 5 seats
$45
AI past 100 included conversations
$10
Copilot for agents
Included

About $0.05 per AI conversation past the credit, with a daily and monthly cap you set. Yearly billing takes 20% off. See every plan.

Pricing references: Front pricing page (recorded 2026-09-06); HappyFox pricing page (recorded 2026-09-13). Calculator uses yearly-billing rates. Prices change; confirm current terms with each vendor.

5 people, website chat plus 2 more channels, 2 AI agents: $45 a month. Start free, no card.

Start freeSee every plan

Front, HappyFox and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFrontFrontHappyFoxHappyFoxSellio

Pricing

Pricing model
Per seat; channels tiered; AI add-ons per seat.
Per agent; AI per agent and per resolution
Per workspace; seats and channels are plan limits
Free plan
14-day trial.
None; 14-day trial
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat channel; Starter allows one channel type.
Separate HappyFox Chat product
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
All plans
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up, via add-on.
Via integrations
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Professional and up.
Social via integrations
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not offered
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations.
Slack and Teams apps
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Autopilot.
Chatbot product
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.05 per conversation; Copilot $20 per seat.
$0.33 per resolution
Metered from an included credit, with caps you set
AI hands off to a person
Routes to teammates.
Creates a ticket
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with tags and status.
Ticket-first
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules engine; visual on higher plans.
Smart rules; Workflows product extra
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Professional and up.
Reports and CSAT
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Mac and Windows apps.
Browser and mobile
Native Windows and macOS apps

Which one, for whom

Pick Front if

  • Email is the channel and you want shared drafts, comments and sequences on every thread.
  • You run logistics, finance or account management where a thread is a piece of work.
  • You need website chat and Instagram in the price, which HappyFox does not include outright.
  • You want native desktop apps, which HappyFox does not ship.

Pick HappyFox if

  • You want a classic ticket help desk with SLAs and are fine buying chat separately.
  • You like AI priced per resolution at a low rate.
  • Five people cost $205 a month less than on Front ($120 against $325), before AI.
  • You need a ticket queue, which Front does not have.

The third option: Sellio

  • Two to ten of you answer chat, messaging and email. Compare Sellio's workspace plans with $325 a month on Front against $120 on HappyFox for five people, including each product's limits.
  • The AI invoice should be known in advance: Front meters AI (from $0.05 per conversation) above the seats and HappyFox meters AI ($0.33 per resolution) above the seats, where Sellio's credit is included and capped by you.
  • You need Telegram and a free plan with no trial clock, which neither Front nor HappyFox includes.

What two, five and ten people pay

Front on Professional: $130, $325 and $650 a month for two, five and ten people, before AI. HappyFox on Help Desk Basic: $48, $120 and $240 a month for two, five and ten people, before AI. Sellio: Free for two seats; Mini at $45 for five, $280 less than Front and $75 less than HappyFox for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $555 under Front and $145 under HappyFox.

Where the two agree, and where they split

Front is a team inbox built around shared email; HappyFox is a help desk built around tickets. Neither has a free plan: Front offers a 14-day trial of Professional, HappyFox a 14-day trial, no card. Front and HappyFox both include email in the price; only Front has website chat and Instagram. Neither Front nor HappyFox includes WhatsApp and Telegram outright. Front (from $0.05 per conversation) and HappyFox ($0.33 per resolution) both meter AI above the seats. HappyFox has tickets and Front does not, and only Front ships desktop apps. Front is a day; HappyFox is a day.

What each price leaves out

Front: Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise). HappyFox: HappyFox AI $14 per agent per month; Chatbot $0.33 per resolution; Autopilot from two cents per action. Beside Front's from $0.05 per conversation and HappyFox's $0.33 per resolution, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FrontFront$0.05$24
    HappyFoxHappyFox$0.33$158
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FrontFront · 14-day trial of Professional
    HappyFoxHappyFox · 14-day trial, no card
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Front vs HappyFox: the questions people ask

Front is a team inbox built around shared email; HappyFox is a help desk built around tickets. HappyFox has tickets and Front does not, and only Front ships desktop apps.

  • Entry plan: Front $25/seat/mo (Starter: one channel type); HappyFox $24/agent/mo (Help Desk, yearly).
  • Chat in the price: Front $65/seat/mo (Professional: omnichannel); HappyFox Separate product (HappyFox Chat).
  • Sellio: WhatsApp and Telegram, which neither Front nor HappyFox has outright, plus the rest of the five, on every paid plan.

Sellio's side of the Front and HappyFox rows is on the shared inbox page.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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