FrontGorgiasFront vs Gorgias

Front vs Gorgias: team inbox or ecommerce help desk

A team inbox against an ecommerce help desk: Gorgias is $265 a month cheaper for five people. Where Front and Gorgias split, and a third option for small teams.

By Khalid Nouri, founder of SellioPricing check dates are listed with each vendor below

Try the third optionSellio pricing

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The short answer

Pick Front if email is the channel and you want shared drafts, comments and sequences on every thread. Pick Gorgias if you sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket. For five people, Gorgias is $265 a month cheaper than Front ($325 a month on Front against $60 on Gorgias), before AI. Sellio Mini, at $45, comes in $15 below Gorgias. Front and Gorgias both include website chat, email and Instagram in the price; only Gorgias has WhatsApp. Neither Front nor Gorgias includes Telegram outright. For a team of two to ten weighing Front against Gorgias, the third option below puts chat and tickets at one workspace price.

At a glanceFrontFrontGorgiasGorgias
Built aroundShared email · comments and drafts on every threadShopify orders · tickets priced by volume
Entry plan$25/seat/mo · Starter: one channel type$10/mo · Starter: 50 tickets
Chat in the price$65/seat/mo · Professional: omnichannel$60/mo · Basic: 300 tickets, any agents
AI agentFrom $0.05 per conversation · AutopilotAbout $1 per resolution · and it counts as a ticket
Copilot for agents$20/seat/moIncluded · AI-assisted replies
Free planNone · 14-day trialNone · trial offered

The six differences that decide it

Everything else on this page follows from these.

  1. 01

    Where a conversation starts

    FrontFront

    As a thread in a shared inbox that teammates comment on and draft together; it is email first. Gorgias raises a ticket where Front keeps a conversation.

    GorgiasGorgias

    As a ticket with the Shopify order beside it, so an agent can refund or edit without leaving. Front has no ticket queue behind its conversations.

  2. 02

    What the seat buys

    FrontFront

    $25 buys one channel type and up to ten seats. Omnichannel and fifty seats start at Professional, $65. $325 for five people, against $60 on Gorgias.

    GorgiasGorgias

    There are no seats: $60 buys 300 tickets a month for any number of agents, and about $0.40 a ticket past that. $60 for five people, against $325 on Front.

  3. 03

    How the AI is billed

    FrontFront

    Autopilot, the AI agent, from $0.05 a conversation; Copilot is $20 per seat and Smart QA $20 per seat. Gorgias meters AI (about $1 per resolution) above the seats as well.

    GorgiasGorgias

    AI Agent is about $1 per resolved conversation, and each resolution also counts as a ticket. Front meters AI (from $0.05 per conversation) above the seats as well.

  4. 04

    Channels in the price

    FrontFront

    Email on Starter; chat, SMS, WhatsApp and voice on Professional and up. Gorgias adds WhatsApp, which Front lacks.

    GorgiasGorgias

    Email, chat, Messenger, Instagram, WhatsApp and SMS, with the store's order data in every one. WhatsApp is here and not on Front.

  5. 05

    Beyond the inbox

    FrontFront

    Sequences, calendar, account views and analytics for logistics, finance and account teams. Gorgias is an ecommerce help desk instead.

    GorgiasGorgias

    Revenue reporting, order actions, convert campaigns and deep Shopify, BigCommerce and Magento apps. Front is a team inbox instead.

  6. 06

    Time to the first reply

    FrontFront

    A day: connect the mailboxes, set rules and assignments, then add the chat widget. Gorgias is hours for a Shopify store.

    GorgiasGorgias

    Hours for a Shopify store: install the app, connect the mailbox, turn on the macros. Front is a day.

Sources: Front pricing · Gorgias pricing. Each vendor’s own comparison of the other is linked so you can weigh both sides against ours.

What each one looks like

A look at the agent workspace. Interfaces can vary by plan and product version.

The Front inbox: the thread with internal comments beside it and the assignment bar on top
FrontFront. The Front inbox: the thread with internal comments beside it and the assignment bar on top
The Gorgias ticket view: the customer thread with the Shopify order and actions on the right
GorgiasGorgias. The Gorgias ticket view: the customer thread with the Shopify order and actions on the right

Pricing references: Front pricing page (recorded 2026-09-06); Gorgias pricing page (recorded 2026-09-06; needs verification). Prices change; confirm current terms with each vendor.

Front, Gorgias and Sellio, side by side

Fifteen things a support team checks. A dash means the product does part of it or charges extra for it.

FeatureFrontFrontGorgiasGorgiasSellio

Pricing

Pricing model
Per seat; channels tiered; AI add-ons per seat.
Per ticket volume; AI per resolution on top.
Per workspace; seats and channels are plan limits
Free plan
14-day trial.
Trial only.
2 seats, 1 channel, 1 AI agent, no trial clock

Channels

Website live chat
Chat channel; Starter allows one channel type.
Chat widget.
One script tag; guides for HTML, React, Next.js and more
Email in the inbox
The core of the product.
Yes.
From Mini: forward your support address; reply from the thread
WhatsApp
Professional and up, via add-on.
Yes.
From Mini: WhatsApp Business API, several agents on one number
Instagram DMs
Professional and up.
Yes, including comments.
From Mini: Instagram DMs beside web chat
Telegram
Not a channel.
Not a channel.
From Mini: paste a bot token; the webhook is set for you
Slack, Discord, Teams (two-way)
Slack and Teams integrations.
Slack notifications.
From Mini: two-way threads; a reply there reaches the customer

AI

AI agent trained on your docs
Autopilot.
AI Agent with Shopify actions.
Crawl your site, upload PDFs and FAQs; answers only from those
How AI is billed
From $0.05 per conversation; Copilot $20 per seat.
About $1 per resolution, plus the ticket.
Metered from an included credit, with caps you set
AI hands off to a person
Routes to teammates.
Hands to agents.
On low confidence, a keyword, or a teammate taking over

Support operations

Tickets
Conversations with tags and status.
Ticket-first.
On Plus: raise from any chat; customer, back-office and tracker
Visual workflow automation
Rules engine; visual on higher plans.
Rules and macros.
From Mini: 11 triggers, 18 actions, no code
Analytics and CSAT
Analytics on Professional and up.
Support and revenue stats.
From Essentials: response times, resolution, CSAT; topics and email reports on Plus

Apps

Desktop app (Windows, macOS)
Mac and Windows apps.
Browser and mobile.
Native Windows and macOS apps

Which one, for whom

Pick Front if

  • Email is the channel and you want shared drafts, comments and sequences on every thread.
  • You run logistics, finance or account management where a thread is a piece of work.
  • You want native desktop apps, which Gorgias does not ship.
  • Time to the first reply is a day here and hours for a Shopify store on Gorgias.

Pick Gorgias if

  • You sell on Shopify, BigCommerce or Magento and want refunds and order edits from the ticket.
  • Ticket volume is low and steady, so paying by ticket beats paying by seat.
  • Five people cost $265 a month less than on Front ($60 against $325), before AI.
  • You need WhatsApp in the price, which Front does not include outright.

The third option: Sellio

  • Your team is two to ten people on chat, messaging and email. Weigh workspace pricing against $325 a month on Front against $60 on Gorgias for five people; the billing units and included features differ.
  • You want a ceiling on AI spend: Front meters AI (from $0.05 per conversation) above the seats, Gorgias meters AI (about $1 per resolution) above the seats, and Sellio stops at the cap you set.
  • You need Telegram and a free plan with no trial clock, which neither Front nor Gorgias includes.

What two, five and ten people pay

Front on Professional: $130, $325 and $650 a month for two, five and ten people, before AI. Gorgias: $60 a month for five (300 tickets a month, any number of agents); it does not print a per-seat rate to extend to two or ten. Sellio: Free for two seats; Mini at $45 for five, $280 less than Front and $15 less than Gorgias for five people; Essentials at $95 for ten, the AI credit included. At ten people, Essentials at $95 is $555 under Front.

Where the two agree, and where they split

Front is a team inbox built around shared email; Gorgias is an ecommerce help desk built around Shopify orders. Neither has a free plan: Front offers a 14-day trial of Professional, Gorgias a free trial. Front and Gorgias both include website chat, email and Instagram in the price; only Gorgias has WhatsApp. Neither Front nor Gorgias includes Telegram outright. Front (from $0.05 per conversation) and Gorgias (about $1 per resolution) both meter AI above the seats. Gorgias has tickets and Front does not, and only Front ships desktop apps. Front is a day; Gorgias is hours for a Shopify store.

What each price leaves out

Front: Autopilot AI agent from $0.05 per conversation; Copilot $20 per seat per month and Smart QA $20 per seat (included on Enterprise). Gorgias: AI Agent about $0.90 to $1.00 per resolved conversation on top of the plan; extra tickets about $0.36 to $0.40 each. Beside Front's from $0.05 per conversation and Gorgias's about $1 per resolution, Sellio includes an AI credit with each paid plan. Usage consumes that credit; additional credits cost extra, and you can set a spending cap.

How these figures were read

Gorgias does not print the figures above in a form a fetch can read (Per ticket volume, not per agent. Gorgias renders its table in the browser, so these figures were confirmed from published summaries; check the vendor page.), so they are marked unverified here beside Front's, and Gorgias's pricing page should be checked before you decide.

How to decide in an afternoon

  1. Step 1

    Count agents and channels

    Anyone who replies is a seat. List the channels customers actually use.

    5 people reply5 seats
    Website chat61%
    WhatsApp27%
    Email12%
  2. Step 2

    Price the AI you would use

    Estimate monthly conversations the AI could close, then apply each vendor's per-resolution or per-session rate.

    1,200 conversations × 40% AI closes480
    FrontFront$0.05$24
    GorgiasGorgiasSee vendorNot quoted
    Sellio$0.05$19

    Illustrative AI-only estimate; vendor units differ. Pack billing is rounded up. Sellio assumes Mini’s $5 credit and $0.05 per conversation.

  3. Step 3

    Trial the shortlist

    Check each vendor’s trial, free plan or demo terms. Where access is available, test one real channel before committing.

    FrontFront · 14-day trial of Professional
    GorgiasGorgias · Free trial offered
    Sellio · Free plan, no card

    Confirm trial access and limits, then evaluate one real channel on each.

Continue your research

FAQ

Front vs Gorgias: the questions people ask

Front is a team inbox built around shared email; Gorgias is an ecommerce help desk built around Shopify orders. Gorgias has tickets and Front does not, and only Front ships desktop apps.

  • Entry plan: Front $25/seat/mo (Starter: one channel type); Gorgias $10/mo (Starter: 50 tickets).
  • Chat in the price: Front $65/seat/mo (Professional: omnichannel); Gorgias $60/mo (Basic: 300 tickets, any agents).
  • Sellio's inbox: Telegram, which neither Front nor Gorgias has outright, plus the rest of the five, on every paid plan.

The shared inbox page puts Sellio beside Front and Gorgias on the same rows.

Still have a question? Contact us or browse the docs.

Or the third option: one price, every channel.

Sellio puts website chat, WhatsApp, Instagram, Telegram and email in one inbox with tickets and an AI agent, for $45 to $295 a month per workspace.

Get startedRead the docs

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