Instagram

What it does

Instagram DMs come through Meta's messaging API on the Facebook Page linked to the account. Sellio needs the Page, the Instagram account and a Page token; once connected, DMs are conversations like any other.

Before you start

• An Instagram professional account (Business or Creator) linked to a Facebook Page.
• A Meta developer app with the Instagram product and messaging permissions.
• From the app: the Page ID, the Instagram user ID and a Page access token with instagram_manage_messages.

Connect it

1. 1
   In Sellio, open Settings, then Integrations, and choose Instagram.
2. 2
   Enter a channel name, the Page ID, the Instagram user ID and the Page access token.
3. 3
   Copy the webhook URL and verify token Sellio shows.
4. 4
   In Meta for Developers, open the app's Webhooks page, choose Instagram, paste the URL and token, and subscribe to messages.
5. 5
   Send a DM to the account from another Instagram account. It appears in the inbox; reply from there.

Once connected

• Each Instagram user is one conversation, reopened when they write again.
• Replies go out as the Instagram account. Meta allows replies within 24 hours of the customer's last message; after that the send fails.
• Reactions the customer adds to a message arrive as events on the conversation.
• The AI agent and customer-message automations do not run on Instagram; they work on website chat only.

Connected channels count against the plan’s channel limit (one on Free, three on Mini, five on Essentials, twenty-five on Plus); see Plans and billing. Disconnecting a channel keeps its past conversations in the inbox.

What teams use this channel for, and how it compares, is on the Instagram page.